Mobile Customer Engagement Confidential and Proprietary CONCEPT: To present special, targeted offers to site visitors, determined by their preferences. TARGETING & DISPLAY RULES: 1. Tagging: Display notification to users who have indicated a preference for men’s Classic Racing watches. Offers to be targeted based on user-furnished and/or CRM-derived preferences. 2. Page Views: Display after user has arrived at the eBoutique page. 3. Frequency: The alert will only be displayed once every two weeks, or until opened. IMPACT: Visuals will entice users to click on the offer, which will bring them straight to a “Refine by Detail” page. This allows the user to narrow down their search even further, only displaying watches within their personalized parameters. CHOPARD MOBILE WEB CONCEPT #1: PREFERENCE TRIGGERED SPECIAL OFFERS