Chongo SD/HD Disk Recorder-Player Product Overview and Launch Plan Service training March 21st, 2005 Matt Ivey Pro AV Product Manager.

Chongo SD/HD Disk Recorder-PlayerProduct Overview and Launch Plan

Service training

March 21st , 2005

Matt Ivey

Pro AV Product Manager

Thomson CONFIDENTIALNOT FOR DISTRIBUTION Page N°2

Time line activity

• Product Launch in May– Press/Analyst tour, May 2-6– Reseller training tour, May 8-16– Public Announcement, May 17th

• First major Pro AV Trade Event – Infocomm (Las Vegas) June 8th-10th


What does Chongo do for the customer?

• Provides a seamless, easy to use recording and playback support for Live Event and Staging, Corporate and Institutional uses in Pro AV

• Fixed Facility installations - Networked File sharing

• SD Recording

• SD and HD Playback …

• High Visual Quality at different Resolutions and Aspect Ratios – Matches Seamless Switcher operation

• Tape-less operation when used with NLEs, Networking, and Removable Media

• Plugs directly into A/V systems with standard Pro AV connections


Chongo …What it is …

• One Input two output Media Device based on Disk Drive Technology, - Targeted at the Medium to High end Event and Staging market with parallel target into Corporate and Institutional facilities.

• HD or SD play out on both Player Channels• SD Recorder input – Yes, it records whilst it plays.• Over 10 hours of storage (25 Mb/s) – with Removable media

capabilities – More storage with lower bit rate Long GoP• 2 Channels Analog Audio/media channel – XLRs• Gig-E network-able for sophisticated facility installs• Self Contained package – With Front Panel• Pro AV Industry standard connections – including DVI• Can be used with a Keyboard, Monitor and Mouse• Rugged - 3RU (5.25in) High, 20 inch deep – Rack mountable


Special Event Workflow – No tape needed …

Today

NLE to Tape for

distribution

Industry Trend

No VTR

File Transfer

Record VTR

VTR for Playout

FCP, Adobe, NewsEdit…

Tape Xfr

Doremi DDRs

Tape Xfr

Baseband

At EventEdit Suite

• Have to load Baseband

• Re-trim Clips for Play

• Need VTR

FCP, Adobe, NewsEdit…

ChongoAt EventEdit Suite

• DVD Rom Drive in Chongo

• Faster than real time transfers with USB 2.0 or Firewire Disk Drives

• Clips trimmed and named

• No VTR needed

USB Disk Drive


AV Event Support Work flow

Pre production meetings

Event Format?

What materials are needed?

Create Script

Specify Equipment

Rental?

Crew List

Produce AV Material Edit Videos on NLE

Create Power Points

Create Graphics

Load Materials on to Equipment for Playback

Create Play List

Pack up equipment ship to Event Location

Before Event

Set-up the EquipmentShould be easy

Load Materials on to Equipment for Playback

Last minute stuff from Presenters gets loaded

Power Points for Speakers are on PC for Play back

Do the Show Follow Script best as possible

Video and Graphics Play-out

Manual or Remote

Record Show while in Process – From Seamless SW

Switch between Video and PC feeds with Seamless Swtchr

Go out via Webcast

At the Event

Debrief

Pack up equipment-ship

Repurpose the Material

Duplicate show on DVD or

tape

Make available on Web – Transcode

Post Production – Re-edit Show for distribution

After the Event

Chongo Involved in these workflow steps


Fixed Facility Operation – University or Corporate Campus

Central A/V Media Center

VTR

DVD

Ingest

Edit Suite

Giga-Bit EthernetNetwork

Campus Cable TV

Preview Channel

Auditorium #1

Seamless Switcher

Provides I/O and Content serving

PCs with Media –

Power Point


Actual Prototype Pictures – Front Panel

Name Goes Here

DVD ROM DriveApplication

Touch Screen

Jog/Shuttle

Application Knob

Transport and Application buttons

Headphone Jack Firewire USB 2.0

Connections


Actual Prototype Pictures – Rear Panel

SD Input Channel R1

• Composite, S-Video• SDI• Y, Pb, Pr

SD/HD Output Channel P1

• Composite, S-Video• SDI• DVI-I

SD/HD Output Channel P2

Gen-lock

90-240VAC 50 or 60Hz Power

Supply

• Giga-bit Ethernet•USB 2.0

• Keyboard•Mouse

• Monitor

• Firewire• GPI I/O

• Analog Audio• RS 422


Basic Block Diagram• Simultaneous Single Record and Dual Playout

– Independent control of each channel– Sharing of media between channels

R1Input Circuit

P1Output Circuit

P2Output Circuit

Control• RS-422• E-Net



ININ

OUOUTT

OUOUTT

Import• Clips SD/HD• AVI DV

Export• Clips SD/HD

• AVI DV

R1R1

P1P1

P2P2

DisksDisks

2 ea2 eaSDSD

SD/HDSD/HD

SD/HDSD/HD


Chongo HD/SD + Scaling capabilities

InputEncoder

MPEG-2 4:2:04Mb/s – 15Mb/s

Disk Storage

Decoder

HD/Scaler

SD/Scaler

DVI

-A

DVI

FPGA

SD X1 Channel• 720 X 480 (29.97) 4:3, 16:9

• 720 X 576 (25) 4:3, 16:9

Clips on Disk MPEG-2,4:2:0• 720 X 480 (29.97), 4:3, 16:9

• 720 X 576 (25), 4:3, 16:9

----HD/ Hi Res Encoded Imports-----

• 1280 x 720 P (30), 16:9, HDV-1

• 1440 X 1080i (25,29.97) 16:9, HDV-2*

• 1920 X 1080i (25,29.97) 16:9

Notes• Chongo can convert between Aspect Ratios.

• Scale Clip resolution up and down• Lee Filter for improved visual Quality

• Play out channels can play out SD or HD separately

Output X 2Resolution, Frame, A-Ratio

DVI ANA

DVI DIG

S-VIDCMST

SDI

720 X 480 (29.97), 4:3, 16:9 X X X720 X 576 (25), 4:3, 16:9 X X X1024 X 768 (59.94) P, 4:3, 16:9 X X1365 X 768 (59.94) P, 16:9, X X1920 X 1080i (29.97)(25) 16:9 X X X

DVI

-D

SDI (SD) SVid

Compst

R,G,B

Y, Pr, Pb

Digital

Import/Export Clips• Transcoded to/from Disk

• DVD, Gig-E, USB 2.0, FireWire

• Video - SD, HDTV, HDV

• Types – DV, MPEG-2, AVI, QuickTime, GXF. WMV (HD)

• Stills – JPEG, TIF, TARGA, BMP

X2 ChannelsSDI, S-Vid,

Compst

Y, Pr, Pb

*TBD @ Release


Chongo aspect Ratios

Output display widescreen attribute

Standard4:3

Widescreen16:9

Clip widescreen attribute

Standard4:3

No aspect ratio conversion

Bars (Pillar box)Half-bars (Half-pillar box)Crop

Widescreen16:9

Bars (Letterbox)Half-bars (Half-letterbox)Crop

No aspect ratio conversion

Aspect ratio conversion matrix

This is very important to keep a Presentation look the same for all playback media in the Play list.


Getting Materials into Chongo

Video (SD Only PAL or NTSC)

Composite (BNC)

S-Video

Component RGB or Y,Pb,Pr – (BNCs 3ea)

Audio

Analog -2Ch – (XLRs) (Dolby Encoded –OK)

SPDIF (BNC)

Material Sources VTRs – VHS, 8mm, DV, BetaCam, 3/4 inch

DVD Players

Baseband

File Transfers (SD & HD)

Wrappers AVI (DV25)

Quicktime HDV – 720P, 1080i (DVHS) Windows Media Video GXF

Methods

Ethernet (Gig-E)

1394 (Firewire) Camcorder/VTR or Drive

USB 2.0 – Drive or Flash Mem

CD or DVD

E-Transfers

Chongo improves this constraint over Chongo improves this constraint over Competitors by offering easier and more Competitors by offering easier and more

open Import capabilities open Import capabilities


Modes of Operation

Unit is operated by Front Panel only

Simple GUI

Remote Control – RS 422 or Ethernet

Crestron or AMX Control

Stand-Alone


Modes of Operation

Unit is operated by K/V/M – Toggle Mode

Full Screen VGA Display

Use with Keyboard and Mouse

VGA output augments Application to provide full Operation

Keyboard - Transport

Control

Front Panel Screen - Channel Monitor Mode

Work-Station

Full Op


Chongo is the Workflow!

Record – Edit – Play List – Play Out

Continuous Recording Clip XYZR1

P1

Sub-Clip XYZ-1

Sub-Clip XYZ-2

Sub-Clip XYZ-3

P2

Sub-Clip XYZ-1

Sub-Clip XYZ-2

Sub-Clip XYZ-3

Use Player 1 to create Sub-Clips while recording

Use Player 2 to create and Play-out Play List

All material can be accessed and manipulated concurrently

Play List


Pro AV Equipment Lay-out Example

AMP Control

Chongo fits in!

Seamless A/V Switcher

VTR

DVD


Chongo impact on M-Series?They have a slight overlap but, …

Item Chongo M-Series

Target Market Pro-AV Broadcast

Pro AV Connections - DVI Yes – Analog and Digital No

Digital Audio – AES/EBU No – 2 Channel, Analog and S/PDIF

Yes – Digital products

Digital Audio – Embedded No Yes - Digital products

50 Mb/s SD support No Yes – M-322D

VITC support No Yes

Closed Caption support No Yes

VBI support No Yes

NEWS NAS with S-Bins No Yes


Why Chongo will Win in the Market …

• Full Featured, Multi-Channel SD/HD unit – Under $10K and €10K

• Comprehensive feature set and application tuned to emerging technology trends in Pro AV.

• Rugged Construction – Shock Mounted Disk Drives – Vs. competition who have notorious Disk Drive reputation

• Compatibility with Pro AV devices (Seamless Switchers), standards, and NLEs.

• Enhancement of Pro AV workflows greater productivity with fewer devices.

• Worldwide service and support.

• Highly motivated design and support teams.

• Sold by top Pro AV Resllers


Chongo Beta testing and Launch Plan


Launch Plan Schedule – As of 3-18-05

Product Available for Shipment

May 6th 2005

Key Partners

Key Resellers

Resellers Customer Orders

Reseller Integration

Pre-Pre-Launch Activities Pre-Launch Activities Launch Activities

PSR – 60 Days PSR – 30 Days PSR/Public Launch

Press Activities – In Process Photography – In Process2 Developer Units – AMX, Crestron Beta Test- 12 Units March 21 WW Pricing established March 31 Business Plans with Key Resellers, SIs and Rental Co.s MSR Draft NAB 005 Plans – Whisper Suite

8 Demo Units available Collateral Completion – April 30 Press/Analyst Tour – May 2-6 Reseller Binders – May 1st Web site Functional - May 1st Beta Site Testimonials DVD Completion - May 8th 100 unit Sell-a-thon starts

Public Announcement –May 17th Production Ship – May 6th Reseller Training, US – May 8-16 Introductory Event Trade Events – Infocomm June 8-10 Road Show Sell more units!

We are Here PA


Beta Plan

The purpose of the trial is to provide us with confidence that the product is of shippable quality and that it contains a useful set of features. Along with keeping your involvement in the program confidential, your only obligations are to provide us with feedback on those two points. Practically speaking, this means that we’d like you to:

Use the product in a real-world setting, and install upgrades in a timely fashion.

Suggest and prioritise improvements.

Report problems.

Be available to provide feedback via phone or email.

Try out specific areas of functionality that are relevant to your particular application – these will be agreed between you and your Grass Valley beta trial liaison.

Be a positive spokesperson for the product as part of its marketing and launch campaign.

Excerpt from Agreement letter to Beta participants

Units will be offered for sale to Beta sites at substantial savings … Our way of saying thank you for participating.


Beta Test Participants

Unit # Company Contact Usage Location Status Comments

1 Creative Technology Graham Andrews Event and Staging WW Not Deployed Acid Tester

2 Creative Technology Graham Andrews Event and Staging WW Not Deployed Acid Tester

3 National Meeting Company Jerry Green Event and Staging NA Not Deployed Local Tester

4Applied Electronics Paul Stechley Fixed Facility with

System Integration NA Not Deployed SI and Crestron

5 Nike Alan Klockman Fixed Facility NA Not Deployed Local Tester

6AMX Michael Pevelar Control Testing

NAM unit

Deployed Contol Test

7 Crestron Chris Wildforester Control Testing NA Not Deployed Contol TestShared Unit

w /TBDVER – Later in process Vince Dundee Rental and Staging

NA Not DeployedNeed very stable product

8Blitz Communications (Europe)

Paul Hutton Event, Staging & Fixed Facility- Reseller UK Not Deployed PAL Tests

9HVB (Europe) Arjen Kigke In de Vegt Event, Staging and

Rental Europe Not Deployed PAL Tests

10Dae Han SAMA Reseller LED Screen System

Manuf. And Inetgrator Korea Not Deployed

SI and Crestron

11Hisco/ HIBINO Ike-san GV Japan Pro AV System

Integrator - Reseller Japan Not Deployed SI and R

12 Oregon State University Dr. Joel Thiersen University - AV Facility NA Not Deployed

No Unit Indiana University Don Hornbeck Fixed Facility NA Suggested

Units go out first week in March


Chongo Distribution and Pricing

• All Chongo line products sold through Resellers

• North America - $9,995 List price – Sliding scale discount based on Qty as outlined in Reseller plan

• ROW - €TBD – (€8,995 suggested list)

• APAC – Based on North America list with uplift and appropriate discount to Resellers?

• Products and accessories– XXX-1 – Chongo Unit no options

– XXX-RACK – Rack Kit

– XXX –SQD-1 – DVI to BNC adaptor cable


Service Warranty Plans – 1Yr/15 months

Thomson GVG Service

• Customer: Reseller/Distributor

• Support: Provides 2nd level support to reseller, and escalated 2nd level support to the end user.

• Offerings: Unit Exchange contracts, Loaner Units?, Repair of units, Spare parts, and 24 hr. Phone support for Resellers.

• Product Serviceability: Design product for easy troubleshooting, diagnosis of problems, and easy replacement of field replaceable units/modules.

Reseller/Distributor Service

• Customer: End User

• Support: Provides 1st tier support to End User as per Resale agreement

• Offerings: Service, support, integration, and repair services for end users.

• Product Serviceability: Utilize product serviceability and design to easily identify and resolve both hardware and software problems for end user, ideally without calling TGV support.

Taken form Marcus Wheelwright Presentation


Demo Overview

• Work Station Mode • Configuration• Channel Set-up

• Front Panel Mode• Differences for Work station mode• Jog/Shuttle/Var/Application Knob • Menu – Tools

Chongo SD/HD Disk Recorder-Player Product Overview and Launch Plan Service training March 21st, 2005 Matt Ivey Pro AV Product Manager.

Documents

distributionpage n

av systems

live event

high end event

ththomson confidentialnot

special event workflow

playback support

event locationbefore