There’s always a choice
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There’s always a choice
People are stuck in their grey live
work
work
TVwork
TVwork
work
eat
eatTV
sleep
TV
eat
sleep
sleep
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Big idea
Every single moment is another opportunity to change your whole life.
Brand image
Encouraging and helping people to change their live
and become a better person.
Marketing campaign
Not words but actions
Creating video-programs with examples of real
people that have changed their lives
Creating trainings for life-change (outsourcing)
Creating actions where people can win brand
new experience
Marketing campaign
Not words but actions
Creating own culture – Choice-culture, with rules
to follow for self-improvement
Creating and promoting internet-forums where
people will help each other to change
Other marketing campaigns (TV- and internet-
advertising, promo-campaigns etc.)
In brief
Product - vitamins drink with light taste
Brand name –
Logo –
Slogan – Choice to change
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