Chodientu Presentation In Brief

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PeaceSoft Solutions Corporationwww.peacesoft.net – www.chodientu.vn

17T10 building, Trung Hoa - Nhan Chinh urban zone, Cau Giay district, Hanoi, VietnamEmail: [email protected] * Tel.: 251 2484 * Fax: 251 2483 * Hotline: 1900-585-888

CHODIENTUCHODIENTUAT A GLANCEAT A GLANCE

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INTRODUCTION TO CHODIENTUINTRODUCTION TO CHODIENTU

• ChoDienTu (e-Market Place) is the leading domestic online market, a most aware-able online shopping destination in Vietnam

• Founded on March 2005 by PeaceSoft Solutions, co-invested with IDG Ventures Vietnam

• At any moment, over 20 thousands listings of all types across 300 categories of products and services

• ChoDienTu has won several best & brightest awards including: Golden Star, Best e-Commerce Solution, Most favorite ICT Product…

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VISIONS OF CHODIENTUVISIONS OF CHODIENTU

• ChoDienTu to be the dominated transact-able C2C and B2C e-Commerce website in Vietnam, where:– Buyers can find/buy things that they need

– Sellers can sell things that they own (*)

• ChoDienTu to be the first and easy step to start a successful e-Commerce business for Vietnamese SME or small merchants:– …start their online business quickly and effectively at low-cost

– …export products using cross-border C2C/B2C model

• ChợĐiệnTử: Cần gì? – Có nấy!

(*) Must follow the law and ChoDienTu’s policies

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SERVICES OF CHODIENTUSERVICES OF CHODIENTU

• Auction & Fixed-Price listing: Strategic service• Hosting B2C e-Store website for SME• Online advertising: Banner-based and Inline-text based• Information service: FREE

– Classified ads– Promotion info– Products reviews

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OPERATION TEAMOPERATION TEAM

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NGUYEN HOA BINH – THE FOUNDERNGUYEN HOA BINH – THE FOUNDER

• Gained about 32 honorable prizes, awards and achievements in Vietnam and internationally

• Started PeaceSoft when he was a 2nd year student after making a long-list of achievements

• Holding Bachelor degree of IT (Vietnam), Master of Urban Informatics (Japan)

• Cofounder of Vietnam e-Commerce Association (Ministry of Trade)

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RUNNING TEAMRUNNING TEAM

• Dao Lan Huong: Co-founder, Vice director, in charge of Marketing and Auction

• Nguyen Huu Tuat: Co-founder, Technical director• 48 staffs, highly-experienced with operating online

services (*)– Auction department: 12 staffs

– PR-Marketing team: 3 staffs

– Technical & Design department: 12 staffs

– E-Store sales department: 15 staffs

– Advertisement team: 3 staffs

– Customer support team: 3 staffs

(*) Excluding freelance staffs

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CHODIENTU PRODUCT CHODIENTU PRODUCT REVIEWREVIEW

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TECHNICAL BACKGROUNDTECHNICAL BACKGROUND

• ChoDienTu was built on E4Portal, a copyrighted Portal software technology, built from scratch by PeaceSoft– Reviewed by VINASA as 1 of 3 BEST software of Vietnam in 2006

(5 stars logo)– Rated by PC-World as 1 of 4 MOST favorite ICT product in 2006

• ChoDienTu portal is flexible and unlimited expandable, with a powerful administration zone

• ChoDienTu portal supports multi-portals, multi-languages, multi-templates, multi-skins, multi-users…

• Adaptable for development of any e-Commerce model

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AUCTION, FIXED-PRICE AND CLASSIFIED-ADSAUCTION, FIXED-PRICE AND CLASSIFIED-ADS

• One-gate wizard-style item posting pages using WYSIWYG editor, easy and friendly to use– Gets more classified-ads from outside websites– VIP listing with fee following a bidding model– Fully support for Vietnamese language

• Visual and easy-to-navigate listing browse page– Discount rate calculated and stamped automatically

• Well-structured and full-of-information item detail page• Highly-customizable advanced search tool

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E-STORE SYSTEME-STORE SYSTEM

• Allow enterprises to start their own professional, full-features and highly-customizable B2C e-Commerce website in minutes after 3 steps to trade country-wide or internationally

• e-Store’s products are mixed automatically into ChoDienTu’s categories, providing massive goods quantity

• ChoDienTu e-Store brings about much more advantages than building a stand-alone website: Cheaper, Faster, More visitors, One-stop service…

• Many SME are using ChoDienTu e-Store as their official website or to export products

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OTHER INFORMATION SYSTEMSOTHER INFORMATION SYSTEMS

• Promotion information: all current-available sale-off and promotion news on the market are collected

• Products review: over 5.000 high-tech products reviewed• Help center: basic guides, A-Z help index, FAQ…• ChoDienTu news• Community forum• Weekly newsletter• Member search and Member profile

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PROMOTION ACTIVITIESPROMOTION ACTIVITIES

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PUBLIC RELATIONSPUBLIC RELATIONS

• PR as a strategic and cheap tool to approach community since ChoDienTu started– More than 60 domestic and international medias reported on

ChoDienTu– About 4 TV programs or articles published every month

• “Chợ Điện Tử” has became a common-word when people talking about e-Commerce sites

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MARKETING AND PROMOTIONMARKETING AND PROMOTION

• Carry-out marketing programs continuously to:– Support sales activities

– Promote SME’s e-Stores and other listings

– Enhance community training

• Auction department to be sales dealer for distributors• Themed listings follow special dates along the year• Charity auctions: collect items from celebrities and famous

commanders to donate for “Operation Smiles”• “Crazy hour” and “10 minutes” auctions: 1 hot item with no reserve

everyday => thousands of hits within only 1 hour• “Sell your family’s unused on ChoDienTu”: Onsite service team to

serve consumer at home

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COMMUNITY TRAININGCOMMUNITY TRAINING

• Putting online training materials• Continuously hold seminars for salesmen and users• Co-holding “Students and e-Commerce”: a serial of

seminars, hosted by Ministry of Trade• Co-operate with Young Business Association and Vietnam

Co-op Alliances country-wide• Hosting/Joining many other events relating to e-

Commerce

Ms. Pham Thi Dung, Director of Hoang Gia company: “Our website is comparable to a single shop on the street, while ChoDienTu eStore is similar to store in a trading plaza with much more visitors"

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PEOPLE TALKSPEOPLE TALKS

Collector Tran Vuong Viet (tranviet), with Mr. President of VN: “I can earn $2,000 every month

from mouse and keyboard"

Ms. Thanh Tam (bachikhuon), with Piero Pelu: “Thanks to ChoDienTu, I had a dream party with my idol"

Mr. Le Minh (leminh6699), at ChoDienTu’s HQ: “Auctioning is entertaining while giving more unique

things to my home"Operation Slimes: “ChoDienTu helps to bring

smiles to children’s lives”

Chodientu Presentation In Brief

Economy & Finance

visions of chodientu

services chodientu

services of chodientu

chodientu product review

technical background

ecommerce model

estores products

staffs advertisement