Chitra Ramanathan (ramanac) October 24 th , 2016 Section 001
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Chitra Ramanathan(ramanac)
October 24th, 2016Section 001
Products
Products
History
1997: Founded by Marc
Randolph & Reed Hastings
1998: Netflix opens with 925
titles and 30 employees
1999: Introduced
subscription model
2000: Blockbuster
declined offer to acquire
Netflix
History
2007: Introduced streaming
service
2010: Launched in Canada
2011:Qwiksterhandles
DVD rentals
2013: First original series,
House of Cards
2016: Global
expansion
Business Model• Subscriptions:� Basic: $7.99/month� Standard: $9.99/month� Premium: $11.99/month
• Produce original content• International expansion
(86 million users worldwide)
Financial Info
Competition
Competition
Source: Business Insider
Secret Sauce• Original Shows/Films• Large selection of content• TV/Film Recommendations
Prediction: Success!• Strong, growing subscriber base• Content available for all audiences• Suggestions lead to continuous viewing
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