Chita: A Legendary Celebration Sponsorship

Produced by & benefiting

OctOber 7, 2013August Wilson Theatre

245 West 52nd Street, NYC

VIP Gala Reception at Blue Fin 1567 Broadway at 47th Street, NYC

CHITAa legendary celebration

“chita rivera is more than a musical theatre star. She’s a force of nature.”

- Associated Press

“Shimmering show-biz perfection.”

- Los Angeles Times

“ever-riveting! Chita Rivera has the rare presence of a thoroughbred star!”

- USA Today

For one night only, Broadway Cares/Equity Fights AIDS will present one of the American theatre’s most beloved theatrical icons and greatest triple-threat talents, Chita Rivera, in a star-studded performance in honor of her 80th birthday.

Chita: A Legendary Celebration, directed by Graciela Daniele and written by Terrence McNally, will take place Monday, October 7, 2013, at the August Wilson Theatre with a VIP gala reception at Blue Fin, one of Broadway’s premier restaurants.

Ms. Rivera made her Broadway debut in the spring of 1954 in Can-Can, which launched one of the most celebrated and long-lasting Broadway careers, performing in 15 additional shows on the Great White Way.

A few years later, Ms. Rivera grabbed the spotlight and put an indelible stamp on the role of the firebrand Anita in the ground-breaking original production of West Side Story, and went on to create iconic musical theatre roles including Rose in Bye Bye Birdie and Velma in Chicago. She was nominated for nine Tony Awards, winning for her unforgettable performances in The Rink and Kiss of the Spider Woman.

Performing on Broadway, in the West End and all around the world, Ms. Rivera worked with many of the greatest musical theatre collaborators, including Leonard Bernstein, Lynn Ahrens, Gower Champion, Cy Coleman, Jerry Bock, Graciela Daniele, Fred Ebb, Dorothy Fields, Stephen Flaherty, Bob Fosse, Sheldon Harnick, Jerry Herman, John Kander, Rob Marshall, Terrence McNally, Hal Prince, Jerome Robbins, Stephen Sondheim, Charles Strouse and many more.

Ms. Rivera received the coveted Kennedy Center Honor in Washington, DC in 2002, making her the first Hispanic ever to be chosen to receive this award, and the Presidential Medal of Freedom in 2009. This season, she won rave reviews as Princess Puffer in the Roundabout Theatre Company’s celebrated Broadway revival The Mystery of Edwin Drood.

individual Support

corporate Support

$25,000“Best Friend of Chita Rivera”

$10,000“Fan of Aurora”

$5,000“Intimate of Princess Puffer”

$1,000“Pal of Rosie”

$500“Mejor Amiga de Anita”

VIP seating for 16 guests & passes to post-performance reception at Blue Fin with Chita Rivera

Full-page ad in Playbill with priority placement

Listing as “Benefactor” in Playbill

“Benefactor” credit in news release and event promotion on BC/EFA’s website

Matted and framed poster autographed by Chita Rivera

Playbill autographed by Chita Rivera

Autographed CD of And Now I Swing

VIP seating for 8 guests & passes to post-performance reception at Blue Fin with Chita Rivera

Full-page ad in Playbill

Listing as “Patron” in Playbill

Matted and framed poster autographed by Chita Rivera

Playbill autographed by Chita Rivera

VIP seating for 4 guests & passes to post-performance reception at Blue Fin with Chita Rivera

Half-page ad in Playbill

Listing as “Sponsor” in Playbill

Matted and framed poster autographed by Chita Rivera

Playbill autographed by Chita Rivera

1 extraordinary orchestra seat and pass to VIP post-performance reception at Blue Fin with Chita Rivera

Listing as “Premium VIP” in Playbill

Playbill autographed by Chita Rivera

1 premium orchestra seat & pass to VIP post-performance reception at Blue Fin with Chita Rivera

Listing as “VIP” in Playbill

$50,000 $25,000 $15,000 $10,000 $5,000

Presenting Sponsor (top tier, exclusive opportunity) •

Logo on step-and-repeat •

Sponsorship feature in BC/EFA e-newsletter •

VIP backstage tour •

Photo opportunity with Chita Rivera • •

Credit in news release • •

Logo on posters • • •

Logo on postcards • • •

Logo in print advertisements (incl. New York Times, Advocate, Next) • • •

Logo on electronic invitation • • • •

Matted and framed poster autographed by Chita Rivera • • • •

VIP tickets and post-show reception with Chita Rivera 20 12 8 6 4

Large signage at entrance logo logo logo logo listing

Listing in Playbill • • • • •

Ad in Playbill back coverfull page

premium placementfull page full page half page

Playbill autographed by Chita Rivera • • • • •

Mention in BC/EFA’s newsletter recap • • • • •

Event webpage logo logo logo logo listing

BC/EFA’s corporate support webpage & Annual Report logo logo logo logo listing

A few years ago, a few of my close friends suggested we celebrate my upcoming milestone birthday with, among other things, a special concert on Broadway. I immediately said a resounding YES! How exciting this would be. However, I had two stipulations: First, that I must perform in it (I’m not one to just watch and I’d never be able to sit still!) and second, that it be a benefit for Broadway Cares/Equity Fights AIDS, an organization near and dear to my heart. The concert will take place Monday evening, October 7, 2013, at the August Wilson Theatre. Directed and written by my dear friends Graciela Daniele and Terrence McNally, I’ll perform with a full orchestra and be joined by some spectacular guest stars.

My life has been an amazing collection of moments. Moments shared with some of the most gifted actors, composers, producers, directors and musicians in the theatre. I look forward with great anticipation to continue on this joyous ride, which promises to be filled with more moments, both unforgettable and amazing. Please join me for this joyous evening, which will also celebrate the hard work and passion of everyone at Broadway Cares and the extraordinary difference they make every day in the lives of so many across the country. They are the lifeline of the theatre community and beyond.

2013 is going to be a wonderful year! Love,

Produced by & benefiting

Monday, October 7, 2013 | 8 PM | August Wilson Theatre

VIP Gala Reception at Blue Fin

For information about Sponsorship Opportunities and Benefactor Tickets212.840.0770, ext. 239 | [email protected]

broadwaycares.org

OCTOBER 7, 2013 | auguSt WilSon theatre

Directed by Graciela Daniele

Music Direction by Michael Croiter

Written by Terrence McNally