CHISWICK CURVE - London Borough of Hounslowdemocraticservices.hounslow.gov.uk/.../Chiswick_Curve...Presentatio… · CHISWICK CURVE. SITE CONTEXT. Gillette Corner & Sky Campus Firestone

CHISWICKCURVE

SITE CONTEXT

Gillette Corner & Sky Campus

Firestone Factory

Sky

Gillette Factory

Wallis House(Beechams)

Great WestQuarter

Glaxo-Smith Kline

Application Site

Development ContextThe Golden Mile: The Beginning

• 4 kilometre stretch along the A4/Great West Road• Funded by National & Local Government to stimulate the economy and

reduce high levels of unemployment after WWI• Attracted large companies including Beechams, Gillette,and Firestone

to construct their iconic Art Deco buildings along the corridor

Wallis House, originally designed by Wallis, Gilbert and Partners The Firestone Factory, by Wallis, Gilbert and Partners The Gillette Factory, by Sir Banister Flight Fletcher

Development ContextThe Golden Mile: Present Day

A4

A4

M4

M4

M4

M4

1

3 47

6

8

9

10

52

1. Gillette Factory 2. Great West Quarter 3. Audi 4. Mercedes-Benz 5. Wallis House 6. Worley Parson 7. EMC 8. Vantage West 9. Citadel 10. Ark Building

Planning history

The Pinnacle - 2000

This 30 storey (120m tall) office building was submitted for planning in 1998. The London Borough of Hounslow resolved to grant consent in 2000.

The Citadel - 2002

The site benefits from an extant outline planning permission granted in September 2002 for a 13 storey (59 metre tall) building, known as The Citadel, comprising 19,750 square metres of office floorspace with basement car parking (140 spaces), with the reserved landscaping details approved in June 2006.

Works subsequently commenced to lawfully implement the planning permission and the Council accepts that this permission remains extant.

The Octopus - 2012

The site also benefits from an extant full planning permission granted in September 2012 for a 10 storey (49.5 metre tall) landmark building, known as the Octopus.

This comprises a retail showroom at ground floor with eight office floors above (net internal office floorspace of 3,318 square metres), basement car parking, and incorporates four illuminated media advertising screens within an LED shroud and a viewing platform.

The Octopus

The Pinnacle The Citadel

Previous proposals have recognised the landmark development potential of this site. The current proposal offers a scheme which can realise this potential through an innovative, mixed use landmark building.

Page 21

• Continues to be a corridor of employment opportunity• Connections to Central London and Heathrow Airport has attracted large

multi-national companies such as Glaxo-Smith Kline, Sky, and Mercedes.• Creates a sequence of tall buildings along the Golden Mile

Site Location

SITEM4 FLYOVER

CHISWICK ROUNDABOUT

LARCH DRIVE

B & Q

GUNNERSBURY CEMETERY

WHEATSTONEHOUSE

VW SHOWROOM

ESSO

BRENTFORD FOUNTAINLEISURE CENTRE

KEW HOUSE SCHOOL

NO

RT

H C

IRC

ULA

R R

OA

D

A4 GREAT WEST ROAD

CHISWICK HIGH ROAD

SOUTH CIRCULAR ROAD

WELLESLEY ROAD

• An unoccupied island since 1990s

• At the eastern bookend of the Golden Mile

• Attheconfluenceofthe North and South Circular Road, Chiswick High Road, Great West Road (A4), and the M4 motorway

• Half way between Heathrow Airport and Central London

• Marked by the end of the elevated M4 Flyover.

Site

Kew Bridge Station

M4 / Great West Road (A4)

Chiswick High Road

North Circular Road

South Circular Road

Chiswick Roundabout

Aerial view illustrating the sites setting

View 2 Traffic at Chiswick Roundabout

Keyplan

View 3 Low quality paving around the SiteView 1 Undercroft of the M4

3

12

Existing Local Character

DEVELOPMENTPROPOSAL

Place Making Principles

02 Pedestrian LinksSetback to Larch Drive to provide pedestrian, cycle and servicing routes

04 Public RealmSoft landscape to blur the boundaries between inside and outside

03 A Catalyst for ChangeOpen up the ground floor plane to provide a semi-public route through to the B&Q Site beyond

01 Community ConnectionsHelp reduce the severance of the M4 through generous setback from the roundabout

07 Three Building volumesTo break the massing of the building

05 FlexibleOfficeFloorspaceFlexible office floorspace arranged around central communal spaces

10 ArticulationFins to provide solar shading and articulation with a colour palette that draws from the surrounding area

09 Sky GardenSky garden and roof terraces to provide landscaped spaces

08 SculptingStepped form to createa sculptural silhouette

06 PlayspaceGenerous children’s play space at the 5th floor

Development Summary

Summary

• 4,608sqmofflexibleofficeworkspace

• 320 new homes • 498 sqm retail / cafe use• 379 sqm publically accessible

landscaped atrium• 82carparkingspaces(10office,2

car club, 70 residential)• 17 motorcycle parking spaces• 548cycleparkingspaces(62office,

484 residential, 2 Retail/cafe)

SchemeBenefits

• 30% affordable homes provided on-site

• 450 new jobs• An increase in public realm within

the site• Public realm improvements to the

principal junctions and underpass• Public viewing gallery• Sustanable design• Activefrontagesandgroundfloor

uses• Digital advertising display

integrated into architectural facadeBasement

Residential

Playspace

Creative Workspace Terrace

Creative Workspace

Communal Hub

Gallery

Café

Atrium

Illustrative Design Development Section through the Ground Floor and Office Workspace Levels

Residential

Residential Playspace

Office Workspace

Office Terrace

Retail

Atrium

Basement

Plant / Refuse

Section through the Lower Floors

Ground FloorThegroundfloorcomprisesthedoubleheightpublically

accessibleatrium,threeresidentiallobbies,flexibleretail

A1/A3 space, cycle lobbies, and ancillary space.

Illustrative View of the Publically Accessible Atrium

Theworkspacefloorsofferhighquality,flexible

officespacefocusedaround‘communalhubs’

which provide communal facilities, such as

double-height event spaces between levels.

OfficeWorkspace

OfficeWorkspace

Illustrative View of the Creative Workspace Interior

PUBLIC REALM & LANDSCAPE

Public Realm & Landscape Design Principles

06 Provide play opportunities

07 Extend and improve the existing cycle network

08 Promote a sustainable landscape

09 Provide a seamless integration of landscape and architecture

10 Provide a publicly accessible roof garden

01 Strengthen Pedestrian Connections

02 Sculpt a new public space 03 Humanise the environment 04 Create shelter from wind and noise

05 Amplify nature inside and out

B

B

C

C

C

C

C

C

B

B

A

Essential public realm and highway works within the application boundary:

Section 278 highway works to crossings and key connecting spaces:

Aspirational public realm and Landscape works to improve the wider environment

B

C

A

Illustrative Wider Landscape & Public Realm Improvements

Illustrative Wider Landscape & Public Realm Improvements

Sketch illustrating the pedestrian approach towards the arrival space from the East

Sketch illustrating initial thoughts for the Great West Road landscape

Illustrative View of the Arrival Space from the South West

MASSING & APPEARANCE

A composition of three forms on a

triangular site

Two slender forms from Gunnersbury

Cemetery view

Steps clustered around the middle

datum

Massing Concept

120.290 AOD (East building Volume Lift Overrun)

109.005 AOD (West building Volume Lift Overrun)

Building Height

West Elevation

Photo of Strand on the Green which inspired the earth tone colour palette for the building

(Image: Strand On The Green Association)

Appearance

Facade Overview

Vertical fins

Wedged balcony

Digital advertising

Feature coloured glass

Feature coloured glass shadow box

Horizontal fins

Illustrative View from Chiswick Roundabout (South)

Illustrative View from Chiswick High Road

Illustrative View from the M4 (Eastbound)

1

3

10

14

15

11

6

4

2

7

8

9

12

13

5

Sustainable Features

1 Rainwater Harvesting

2 Photovoltaic Panels

3 Sedum Roof Planting

4 High-Performance Glazing

5 Insulated Cladding Panels

6 Solar Shading Fins

7 Heat Recovery in Apartments

8 Acoustic Consideration

9HighGlazingSpecificationforOfficeLevels

10 Rainwater Attenuation

11 Biodiversity & Planting

12 Amenity Spaces

13 Improved Cycle Connections

14 Combined Heat and Power System

15WaterEfficientAppliancesandFixtures

Sustainability

ACCURATE VISUAL REPRESENTATIONS

Key Plan

Hounslow Conservation Areas

Ealing Conservation Areas

Proposed Conservation Areas

World Heritage Site

World Heritage Site Buffer Zone

Borough Boundary

Site

Grade I Listed Building

Grade II* Listed Building

Grade II Listed Building

Locally Listed

Parks and Gardens

Richmond Conservation Areas

View 2 - Gunnersbury Park, The Round Pond (Looking South)

View 4 - Gunnersbury Cemetery (Looking Southeast)

View 10 - Kew Bridge Road, Junction with Kew Road (Looking Northeast)

View 12 - Riverbank, Looking Towards Strand of the Green (Looking North)

View 13 - Kew Bridge, South End (Looking North)

View 21 - Kew Green (Looking North)

View 26 - Turnham Green, War Memorial (Looking West)