The festival season every year is heralded by the memorable ads that marketers release not just to push their brands, but also to connect with their customers by tapping into the festive spirit of happiness and celebrations. So important is this season in the marketing cycles of companies that brands typically keep aside 40-45% of their annual ad spends for the festive season. Branding in Christmas time
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The festival season every year is heralded by
the memorable ads that marketers release not
just to push their brands, but also to connect
with their customers by tapping into the festive
spirit of happiness and celebrations. So
important is this season in the marketing cycles
of companies that brands typically keep aside
40-45% of their annual ad spends for the
festive season.
The festival season every year is heralded by
the memorable ads that marketers release not
just to push their brands, but also to connect
with their customers by tapping into the festive
spirit of happiness and celebrations. So
important is this season in the marketing cycles
of companies that brands typically keep aside
40-45% of their annual ad spends for the
festive season.
Branding in Christmas
time
Festive lights and decorations for X’mas,
New year and Tet are famous annual activity
at Vincom Center both in HCMC and HN to
generate most traffic, delight their customers
and also become top of mind iconic image on
customers about the most favored destination
for moments of X’mas, New Year and TET
Vincom Center – Le Thanh Ton – Ly Tu Trong - HCMCVincom Center – Le Thanh Ton – Ly Tu Trong - HCMC
Vincom Center – Le Thanh Ton – Ly Tu Trong - HCMCVincom Center – Le Thanh Ton – Ly Tu Trong - HCMC
Décor mapping example - Vincom HCM - Ly Tu Trong st.
Décor mapping example - Vincom HCM - Ly Tu Trong st.
Vincom Center – Le Thanh Ton – Ly Tu Trong - HCMCVincom Center – Le Thanh Ton – Ly Tu Trong - HCMC
Décor mapping example - Vincom HCM - Ly Tu Trong st.
Décor mapping example - Vincom HCM - Ly Tu Trong st.
Vincom Eden Centre –Grand Opening this October 2012Vincom Eden Centre –Grand Opening this October 2012
Vincom Ba Trieu – Hanoi.Vincom Ba Trieu – Hanoi.
Diamond Plaza - HCMC
Winter Garden – Diamond Plaza.Winter Garden – Diamond Plaza.
Winter Garden – Diamond Plaza.Winter Garden – Diamond Plaza.
Saigon Center
Crescent Mall – District 7 - HCMC
Parkson Hung Vuong - HCMC
No. KPIAVG
Quantity/store (people density)
Remarks
1
Traffic per day (15/11 – 20/12 or during period)
60,000 Source: Vincom
Traffic per day (21-24/12 or 30/12/12 – 05/01/2013) and 01 – 09/02/2013
600,000- 800,000 Source: Vincom
2 AVG Traffic per 03 months20 days x 700K + 75
days x 60K =18,500,000 people
Source: Vincom
COST & ROI IN VINCOM
No.
Activity
Estimated Budget (USD)
RemarksVincom HCM (Le
Thanh Ton & Ly Tu Trong streets)
Vincom Ba Trieu HN
(Entrance 1+2 & Ba Trieu
street
Vincom Eden (Dong
Khoi, Le Loi, LTTon)
Total
1 Space rental75,000
(02 sides)100,000
(03 sides)80,000
(03 sides)255,000
03 months from 15/11/12-18/02/13
2Advertising license & FA design (02 times AW: X’mas & Tet)
30,000 30,000 30,000 90,00003 months from
15/11/12-18/02/13
2
Lights & Decoration production cost & license (twice of production: Xmas & Tet)
To be quoted based on final design03 months from 15/11/12
-18/02/13
Total cost in 03 months 105,000 130,000 110,000 345,00003 months from 15/11/12
-18/02/13
Cost per month 35,000 43,300 36,600 115,000
Cost per month per location 38,300
Cost per reach per month 0.0062 USD 6,166,000 people
No. KPIAVG Quantity (people density)
Remarks
1
Traffic per day (15/11 – 20/12 or during period)
50,000 Source: Diamond
Traffic per day (21-24/12 or 30/12/12 – 05/01/2013) and 01 – 09/02/2013
500,000- 600,000 Source: Diamond
2 AVG Traffic per 03 months20 days x 550K + 75 days x 50K =
14,750,000 people
Source: Diamond
COST & ROI IN DIAMOND PLAZA
No. Activity
Estimated Budget (USD)
Remarks
Nguyen Van Chiem & Pham Ngoc Thach
1 Space rental 80,00003 months from 15/11/12-
18/02/13
2Advertising license & FA design (02 times AW: X’mas & Tet)
30,00003 months from 15/11/12-
18/02/13
3Lights & Decoration production cost & license (twice of production: Xmas & Tet)
To be quoted based on final design
03 months from 15/11/12 -18/02/13
Total cost in 03 months 110,00003 months from 15/11/12 -
18/02/13
Cost per month per location 36,667
Cost per reach per month 0.0074 USD 4,916,000 people
COST & ROI IN PARKSON
No. KPIAVG Quantity (people density)
Remarks
1Traffic per day (15/11 – 20/12 or during period)
50,000 Source: Diamond
Traffic per day (21-24/12 or 30/12/12 – 05/01/2013) and 01 – 09/02/2013
500,000- 600,000 Source: Diamond
2 AVG Traffic per 03 months20 days x 550K + 75 days x 50K =
14,750,000 people
Source: Diamond
No. Activity
Estimated Budget/location (USD)
Remarks
Hung Vuong, Paragon, C.T Plaza
1 Space rental 30,000 03 months from 15/11/12-18/02/13
2Advertising license & FA design (02 times AW: X’mas & Tet)
30,00003 months from 15/11/12-18/02/13
2Lights & Decoration production cost & license (twice of production: Xmas & Tet)
To be quoted based on final design
03 months from 15/11/12 -18/02/13
Total cost in 03 months 60,00003 months from 15/11/12 -18/02/13
Cost per month per location 20,000
Cost per reach per month 0.004 USD 4,916,000 people
Thank you!
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