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The China Social Media Landscape
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Chinese social media landscape beyond the superlative statistics

Dec 05, 2014

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Page 1: Chinese social media landscape beyond the superlative statistics

The China Social Media Landscape

Page 2: Chinese social media landscape beyond the superlative statistics

Blogs

Diary: “About Me”

BBS

Community: “About Topics”

SNS

Network: “About Relationships”

221 Million

117 Million

176 Million

Social Media In China

Page 3: Chinese social media landscape beyond the superlative statistics

Why is it so significant in China?

The need for fellowship

The need to be entertained

Page 4: Chinese social media landscape beyond the superlative statistics

Why is it so significant in China?

The need to be heard

The need for a trusted source

Page 5: Chinese social media landscape beyond the superlative statistics

Why is it so significant in China?

The need to keep informed

The need be me

Page 6: Chinese social media landscape beyond the superlative statistics

What are they talking about?

Page 7: Chinese social media landscape beyond the superlative statistics

A place of fellowship..

Page 8: Chinese social media landscape beyond the superlative statistics

Fubai (FB): offline car club meetings

Focus FB Football Game

Page 9: Chinese social media landscape beyond the superlative statistics

闪玩 ‘Flash Play’

Page 10: Chinese social media landscape beyond the superlative statistics

Where the most unlikely people become famous..

People never tire of looking at my face, and my physique gives men nose-bleeds.”-Fu Rong Jie Jie

“I’d rather cry in my BMW”

-Ma Nuo

Page 11: Chinese social media landscape beyond the superlative statistics

韩寒

博客访问:379,893,095

Page 12: Chinese social media landscape beyond the superlative statistics

A place to make a statement

Page 13: Chinese social media landscape beyond the superlative statistics

Where RMB 13 billion exists in virtual currency..

Page 14: Chinese social media landscape beyond the superlative statistics

Where companies can engage with their fans…

Page 15: Chinese social media landscape beyond the superlative statistics
Page 16: Chinese social media landscape beyond the superlative statistics

And sometimes they say it better than we can

Page 17: Chinese social media landscape beyond the superlative statistics

Where the company doesn’t have to be the bad guy..

Li QingMicrosoft MVP

Page 18: Chinese social media landscape beyond the superlative statistics

But things can also go wrong….

Page 19: Chinese social media landscape beyond the superlative statistics

Where a whole new language exists…

• 1414 —— 意思意思。3166 —— 撒由那拉,再见。(日语) 3q —— Thank you,谢谢你。4242 —— 是啊是啊。555 —— wuwu,呜呜呜(哭) 。7456 —— 气死我咯。8147 —— 不要生气。84 —— 不是。类似的还有:848 (不是吧)。

• 848 —— 不是吧。886 —— 拜拜喽!88 —— bye bye,白白,拜拜,再见。9494 —— 就是就是。

Page 20: Chinese social media landscape beyond the superlative statistics

Where companies can engage in profitable relationships…

Page 21: Chinese social media landscape beyond the superlative statistics

How can we do better?

• Quality not quantity

• Take the “Media” out of Social

• Be a part of it, don’t control it

• Build a super fan base

Page 22: Chinese social media landscape beyond the superlative statistics
Page 23: Chinese social media landscape beyond the superlative statistics

Your brand as a rock band

1. Own your own database

2. Talk to them via an e Newsletter

3. Communicate Regularly

4. Include links to places you want your fans to go

Page 24: Chinese social media landscape beyond the superlative statistics

Thank you