Chinese social media landscape beyond the superlative statistics

The China Social Media Landscape

Blogs

Diary: “About Me”

BBS

Community: “About Topics”

SNS

Network: “About Relationships”

221 Million

117 Million

176 Million

Social Media In China

Why is it so significant in China?

The need for fellowship

The need to be entertained

Why is it so significant in China?

The need to be heard

The need for a trusted source

Why is it so significant in China?

The need to keep informed

The need be me

What are they talking about?

A place of fellowship..

Fubai (FB): offline car club meetings

Focus FB Football Game

闪玩 ‘Flash Play’

Where the most unlikely people become famous..

People never tire of looking at my face, and my physique gives men nose-bleeds.”-Fu Rong Jie Jie

“I’d rather cry in my BMW”

-Ma Nuo

韩寒

博客访问：379,893,095

A place to make a statement

Where RMB 13 billion exists in virtual currency..

Where companies can engage with their fans…

And sometimes they say it better than we can

Where the company doesn’t have to be the bad guy..

Li QingMicrosoft MVP

But things can also go wrong….

Where a whole new language exists…

• 1414 —— 意思意思。3166 —— 撒由那拉，再见。(日语) 3q —— Thank you,谢谢你。4242 —— 是啊是啊。555 —— wuwu,呜呜呜(哭) 。7456 —— 气死我咯。8147 —— 不要生气。84 —— 不是。类似的还有：848 (不是吧)。

• 848 —— 不是吧。886 —— 拜拜喽！88 —— bye bye,白白，拜拜，再见。9494 —— 就是就是。

Where companies can engage in profitable relationships…

How can we do better?

• Quality not quantity

• Take the “Media” out of Social

• Be a part of it, don’t control it

• Build a super fan base

Your brand as a rock band

1. Own your own database

2. Talk to them via an e Newsletter

3. Communicate Regularly

4. Include links to places you want your fans to go

Thank you