Chinese Pasta King. By Lily, Nicole, and Helen 1 Anecdote 1 2 1 3 1 1 Catalogue Reflection Gem.

Chinese Pasta King

Chinese Pasta King

By Lily, Nicole, and Helen

1

Anecdote

1 2

1

3

11

Catalogue

Reflection

Gem

Reflection

1.Asking foreign teachers from UK for reseach

2. post two questions on Quora

Market Research

Mindmap and Brainstorm

Typical northern food in China

few northern food there

hard advertisement is insipid

Demographics(target

people) ---urbanites

TastyHealthy

Convenient

Fast

How to make our commercial not boring?

Disadvantages for techniques

Fairy tale style

Adapt the story of the sleeping beauty

First step should be to attract them, to popularize it to them, and to establish a kind of brand realization

To create cordial feelings, to show that we know their culture very well and we respect their culture very much

Game of thrones

winter is coming, northern food of China remembers

Slogan

a good wife for man, a good helper for womanthis world is that big, why not have a try?

Life’s a π, go have a tryafter your appetiteFor foodie onlyDelicacy unlimitedLarge kitchen for urbanites

Shooting Script

Analysis for advertising appeal

1.humor appeal 2.

music appeal 3.

brand appeal

4. play on

words appeal

5. plain folks

appeal

Gem

we read books like psychological tactics in advertising, and how to do creative work

we watched a lot of fast food ads just asking for something creative coming to us

we watched the show-mad man

we learn to do marketing research

Thanks for your

attention