CHINESE CONSUMER TRENDS IN A GLOBAL PERSPECTIVE PÄR KARLSSON HEAD OF CLIENT GROUP ERICSSON CONSUMERLAB CATHAYA XU HEAD OF ERICSSON CONSUMERLAB CHINA
Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai
May 08, 2015
Presentation by
- Par Karlsson, Head of client group Ericsson Consumer Lab
- Cathaya Xu, Head of Ericsson Consumer Lab China
- Par Karlsson, Head of client group Ericsson Consumer Lab
- Cathaya Xu, Head of Ericsson Consumer Lab China
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Transcript
CHINESE CONSUMER TRENDS IN A GLOBAL PERSPECTIVEPÄR KARLSSONHEAD OF CLIENT GROUP ERICSSON CONSUMERLAB
CATHAYA XUHEAD OF ERICSSON CONSUMERLAB CHINA
Ericsson Internal | 2010-05-13 | Page 2Page 2
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Usefulness
Cost Ease of Use
Ericsson Internal | 2010-05-13 | Page 6
To conclude
› Mobile internet embraced by urban Chinese
› New propositions needed to build mass market for mobile broadband
› Daily needs of farmers are a significant business opportunity not yet fully addressed
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