Chinese Broadcasting Media Scene and its Change in the Context of Globalization Dr. Hu Zhengrong Professor, Communication University of China Research Fellow, Harvard University [email protected], [email protected] October 28, 2005
Jan 22, 2015
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7. Communications sector in China StateAdministration of Radio,Film and TV RadioTV FilmAnimation State Administration Of Press and Publication Newspaper Magazine Publication Ministryof Culture Art Entertainment Ministry of Information Industry Telecom. Wireless service BroadbandStateCouncils Information Office Online Media Internet 8.
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12. 2, Chinese Broadcasting Media Scene A, The scale of broadcasting media sector - Radio stations: 282;TV stations: 314 Broadcasting stations: 1913.- Cable households: 116 million 13. - Radio listeners: 1.22 billion; 94.50% of population TV viewers: 1.23 billion; 95.59% of population - Total income: 82.5 billion RMB Yuan (2004) (app. $ 10 billion) Advertising income: 41.5 billion RMB Yuan Radio:0.35 billion RMB Yuan TV:35.1 billion RMB Yuan- Time Warner: $41.1 billion (2004) 14. B, Digitalization of broadcasting media - Digital radio and TV pay channels: 145 digitalization by the end of 2015 - DBS: 2006, 80 channels.- Mobile TV on vehicles:Beijing, 4000 buses; Shanghai, 6000 buses - IPTV, Mobile phone TV. 15. C, Structural changes in the context of culture system reform.Culture System Reform--Decree No. 21. 2003: Public service sector ( ) Business sector ( ) the core concept is to categorize media sector according to the level of ideology, locating public service sector in ideological area while business sector into the market. 16.
17. D, Diversifying financing resources such as being listed at stock market Beijing Gehua Cable Network, Ltd.E, Lowering market barriers such as more international and domestic investment Production/ distribution companies, cinema chains, cable network digitalization, channel leasing, outsourcing 18. II. The Issues of Chinese Broadcasting Media 19. A, The current policy and system is still hindering broadcasting media developmentControl: ideology, personnel, policy B, the relationship between ownership and management unchanged client-agency system ? 20.
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23. Cases: China Media Group (CMG, ) Dec. 6, 2001June, 2005 Beijing Media Group Division between Media outlets (stations) and media business companies Beijing radio & TV stations separated from BMG 24. E, Pressures from globalization coming in and going out - More international investors local business: production, channel - CCTV-4 (Chinese): overseas Chinese CCTV-9 (English):Viacom-13000 hotel rooms in the U.S. 25. F, The shortage of content is becoming a bottleneck for broadcasting sector. Broadcasting outlets are able to produce Less than70% of the program needed. 30% need to be got through program exchange. 26. . Discussion 27. 1, Audience as the public are changing.A, fragmentation/ diversification - social stratification B, ascending awareness of civil rights 28.
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