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China’s Largest Manufacturer of SOHO Networking Products
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China’s Largest Manufacturer of SOHO Networking Products.

Dec 17, 2015

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Page 1: China’s Largest Manufacturer of SOHO Networking Products.

China’s Largest Manufacturerof SOHO Networking Products

Page 2: China’s Largest Manufacturer of SOHO Networking Products.

Company Summary

• Built in 1996 and specializing in networking and communications till now

• Located in Shenzhen, near Hong Kong

• About 1300 employees in Feb. 2006, including close to 100 R&D engineers and about 60 QC staff

• Registered capital is USD6.25 million

• R&D, manufacturing and selling all products, over 100 product models independently, including wireless, router, switch, ADSL and so on

• No.1 market share holder in mainland China with a number of products taking more than 50% market share

• ISO 9001:2000 issued by SGS United Kingdom LTD

Page 3: China’s Largest Manufacturer of SOHO Networking Products.

Sales Growth

Sales(Million USD)

year

110

78

37.5

12.5

3.75

Page 4: China’s Largest Manufacturer of SOHO Networking Products.

Sales Volume Growth

Sales Volume (Million Units)

year

12

Average Sales Volume

Growth Rate of 50% per year!

Page 5: China’s Largest Manufacturer of SOHO Networking Products.

Accumulated Equipment Investment

A.I (Million USD)

year

5.8

4.1

3.32.6

1.9

Page 6: China’s Largest Manufacturer of SOHO Networking Products.

R&D Experience

• 10 years R&D experience, developed TP-LINK first ISA LAN card independently in 1996

• Developing all software and hardware for all our products independently

• All from first-class universities, such as Tsinghua University

• Many main engineers have served TP-LINK more than 3 years

• Our chief engineer has more than 15 years working experience for networking and communications

100 experienced engineers

40 software engineers

Page 7: China’s Largest Manufacturer of SOHO Networking Products.

R&D Capability

• Developed up to 200 person*month R&D project including software and hardware

• Software developing level is better than or equal to that of Sercomm or Cybertan( fed back from our chipset suppliers)

• Well-equipped R&D laboratory with world-class testing equipments, such as Agilent for wireless, Spirent SmartBits and ADSL Line Simulator

• Effective development managing process

• Effective R&D testing system and up to 20 testing engineers

• Most first designed PCBs pass the certifications, like FCC and CE

• Continuously introduce new products for the worldwide market

Page 8: China’s Largest Manufacturer of SOHO Networking Products.

Employees:

from 100 now to 150 in one year

New product technologies :

VOIP, VPN, multimedia, high-end switches

Satisfy the fast-growing

international

OEM business

R&D Plan

Page 9: China’s Largest Manufacturer of SOHO Networking Products.

Chipset Supplier Partnerships

• Close and strategic partner relationship with world-class main chipset vendors, like Broadcom, Marvell, Atheros, Vitesse, Realtek and Ralink

• Direct customer of Atheros and Realtek

• Newest product R&D information, first-time samples and demo boards

• Open software source codes

• Monthly visit, close high executive contact

• Direct engineer contact

Page 10: China’s Largest Manufacturer of SOHO Networking Products.

Newest Products and Customizing Capability

• Ability to launch the newest products under our R&D capability and supports from our chipset vendors

• Our own reliable software source codes

• Smooth and fast software porting between different hardware platforms

• Special R&D and sales resources for OEM business

• OEM business experience: more than 5 years

• Experienced hardware and software customization according to customer requirements

• Good after-sales service

Page 11: China’s Largest Manufacturer of SOHO Networking Products.

Supply Chain System• Most suppliers from the Pearl River Delta Region,

which is the primary source of electronic products in China

• Our suppliers should be large scale, good quality

and able to supply an extra 20% to 40% of components immediately

• Most electronic components are from Taiwanese or

Japanese companies, including resistance and capacitance

• On time delivery: more than 90%

• Most of them are long-term and stable partners of TP-LINK

Page 12: China’s Largest Manufacturer of SOHO Networking Products.

Factory

• Area: 16, 000 square meters

• Employees: more than 1000

• 27 SMT machines, 13 SMT production lines

• Daily production capacity of 20, 000 for NIC,

10,000 for Switch, 12,000 for Router, 8,000 for Wireless products

• ISO 9001:2000 issued by SGS United Kingdom LTD

Page 13: China’s Largest Manufacturer of SOHO Networking Products.

Quality Control System

• Employees: approximately 60

• Effective quality control system

• Complies with ISO 9001:2000

• Advanced testing equipments, such as Smartbits 2000 and ND5000E

• Full check and FQA (Final Quality Assurance) for all delivery

• First testing pass rate: more than 98%

• FQA pass rate: more than 97%

Page 14: China’s Largest Manufacturer of SOHO Networking Products.

OEM Business in TP-LINK

• 10% of total sales

• Has become one of the most important businesses in TP-LINK

• Led directly by our company chairman

Page 15: China’s Largest Manufacturer of SOHO Networking Products.

Thank you!