china stone co ltd

In the 2016 issueNovember

JNA takes a look at the demand prospects for emeralds and other fine-quality coloured gemstones

* All figures in this publication are in US dollars unless otherwise stated.

CONTENTSIssue number 387

Next issue

The Adam’s Paradise necklace by Masterstrokes. The necklace draws inspiration from the celebrated biblical tale of Adam and Eve. It features an emerald centre stone, surrounded by fancy-shaped diamonds, against a backdrop of champlevé enamel and diamond-studded flowers. To know more about Masterstrokes’ latest collection, turn to page 7.

On the Cover

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News6 Rio Tinto, Chow Tai Fook give stamp of approval for JNA Awards 20177 Masterstrokes displays artistry in paradise-inspired piece8 India’s gems and jewellery industry commends Uri terror attack martyrs

JNA Style File10 In bloom12 The beauty of imperfection14 A world of grace

Greater China16 A poetic manifestation of life

Asia’s Success Stories20 China Stone Co Ltd22 I Do24 KGK Group26 MetaGem28 NET JAPAN30 Oriental Gemco Ltd32 Pranda Group34 Prism Group36 Regal Jewelry

Jewellery38 HK manufacturer’s universe of fine jewellery40 Greek companies aim to captivate Asian market 42 Japan’s jewellers highlight manufacturing prowess

Conversations46 Jewellery brand grows international presence

Design48 Ian Douglas’ take on the future of jewellery design

Technology50 Italian manufacturer offers modern jewellery photography solutions51 CNC machine for bangle and ring production52 Microfibre jewellery polishers

Trade Fairs54 Istanbul Fair continues to gain momentum55 Fine gems, trendy jewellery to shine at Shanghai Fair

Pearls58 Mabé Pearls: A forgotten variety on the rise?60 Pearl expert says decent-quality commercial products to fuel market activity

Gemstones62 Gemstone supplier highlights sapphire and emerald collections63 Cibjo Congress tackles issues facing gemstone sector

Diamonds65 Manufacturer carves lucrative niche in couture jewellery space66 DPA underscores desire for real connection in diamond campaign67 Bin Sulayem, Sargsyan discuss greater cooperation around KP68 Joaillier Privé collaborates with artist Pat Lee69 De Beers reports stronger diamond production in Q3 201670 Petra reports 30% growth in Q1 production

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JNA STYLE FILE

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14 ︱November 2016

A world ofA world ofgraceFashion house Ailanto

mesmerises with a Spring/Summer Collection that

is a veritable visual feast. Alternating range of hues, volatile watercolours and

embroidery bring to mind the delicacy

of Chinoiserie, the dance moves

of Pina Bausch and the colour shots of Jacques-Henri Lartigue.

Just like Ailanto’s latest collection, these

jewellery pieces are eloquent expressions of refinement, elegance and grace.

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JNA STYLE FILE

15︱November 2016

1. South Sea pearl pendant with diamonds inspired by Beijing’s Forbidden City from Autore’s Metropolitan Collection

2. Armillas Collection by Chimento. The jewellery pieces are characterised by clean lines and voluminous shapes, and available in white, yellow and rose gold

3. Rings from Picchiotti’s XPANDABLE Collection. The design incorporates innovative technology that, ingeniously and invisibly, solves a myriad of fit and comfort challenges. A vast array of bands and bangles smoothly fits all fingers and wrists, thanks to a ground-breaking hidden mechanism, according to the Italian jeweller

4. Flamenco earrings in 18-karat white gold with diamonds and mother-of-pearl shells by Annoushka Flamenco

5. Coloured gemstone earrings by Mousson Atelier

6. Chopard Happy Diamonds pendant and Chopard Happy Dreams ring

Photo credit: Runway photos from Ailanto’s 2017 Spring/Summer Collection at Mercedes-Benz Fashion Week Madrid from Image.net by Getty Images

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This section takes a peek into Asia’s most dynamic

and innovative jewellers that are shaping the future of the global jewellery industry.

This section takes a peek into Asia’s most dynamic

and innovative jewellers that are shaping the

SPECIAL SUPPLEMENT

19︱November 2016

ASIA’S SUCCESS STORIES

I Do

Oriental Gemco Ltd

NET JAPAN

Pranda Group Prism Group

China Stone Co Ltd

MetaGem

KGK GroupRegal Jewelry


20 ︱November 2016

One of Asia’s most innovative coloured gemstone companies, China Stone Co Ltd is leveraging e-commerce applications to deepen its customer relationships, improve service delivery and win over new clients.

Recognised as a leading global manufacturer of high-precision cut natural gemstones, the Thailand-based company counts the world’s most admired luxury jewellery and watch brands, independent fi ne jewellers and watch manufacturers among its customers. China Stone’s core strength is its comprehensive range of melee-sized calibrated natural colour stones within the 0.6mm to 3mm range, and in precise increments of 0.05mm, with real-time availability of over 20 million natural colour stones graded to a consistent colour, clarity, size and shape within narrow persistent tolerances. Headquartered in Bangkok, China Stone has offi ces across the US, China and Southeast Asia.

CHINA STONE CO LTD: A CULTURE OF INNOVATION

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21︱November 2016

China Stone Co Ltd • www.thechinastone.com •• www.echinastone.com

1. Customers may purchase gemstones from China Stone Co Ltd on any device. The gemstone manufacturer’s upgraded portal features a streamlined user interface with enhanced navigation, advanced search capabilities and an ultra-fast single-page order checkout2. Li Chongjie, managing director of China Stone Co Ltd3. A parcel of high-precision cut rubies from China Stone Co Ltd4. & 5. Parcels of high-precision cut blue and fancy sapphires from China Stone Co Ltd

Seamless experienceIn addition to its world-class gemstone manufacturing capabilities, China Stone stands out for its omni-channel commerce strategy. This approach enables the company to take the hassle out of purchasing calibrated stones since customers can directly engage with account managers through a number of platforms namely:

• Direct B2B Internet Sales via www.thechinastone.com • Direct Retail Internet Sales via www.echinastone.com• Direct Sales via marketing offi ces in the US and Thailand• Channel sales via a network of European distributors

“To us, the defi nition of ‘success’ is evolving since the vision we have for China Stone is changing over time. When we started, our goal was getting a great product off the ground, and China Stone succeeded in this despite all odds. Now, we are building an iconic and global platform, and measuring our success by the success of our customers,” said Li Chongjie, managing director of China Stone.

“If we can inspire creativity in each jeweller or jewellery designer, and provide them with options to create a better and more beautiful world, then we see China Stone as a success.”

China Stone is also launching new products, which enhances the colour options it provides, such as purple sapphire, spinel and orange garnet, Li continued.

‘A Better Way To Buy Gems’China Stone’s e-tailer slogan, “A Better Way To Buy Gems,” addresses the requirements of jewellery designers, artisans and luxury watchmakers. It refl ects the company’s efforts to create curated product assortments and categorisations that are tailored to the needs of carefully selected target customer groups. Buyers, for instance, can quickly access eight million packaged and certifi ed natural colour stones at www.echinastone.com using a device of their choice.

The gemstone specialist is also building a new “Limited edition” auction-style format, which will cover exotic colours and gemstone varieties, such as spinels, andalusites and garnets.

“’A Better Way To Buy Gems’ is our tag line for the next two years, and we are currently building momentum for our new retail format of pre-packaged and certifi ed calibrated colour gemstone product lines, which we hope will set a new standard for e-tailing of loose gemstones for the industry,” Li said.

The company is just a few months into a two-year digital marketing strategy, which has aligned its activity around bringing high-precision calibrated colour stone product lines to small businesses globally and to the Chinese market specifi cally.

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22 ︱November 2016

“Will you stand by her/him in sickness and in health, for richer and poorer until death do you part?” “Yes, I Do.”

The simple yet solemn wedding vow is the origin of the I Do brand. No other phrase can better express what this brand aims to deliver. From the day it was created in 2006, I Do has been implementing what it stands for and made it its mission to “create the warmest brand in the world that fully reflects the beauty of love and life.”

The most beautiful thing in the world is true love. Expressing love through its designs is I Do’s priority. Over the years, the brand has worked with many of the world’s top jewellery designers such as Efva Attling, a legend in the European fashion world, and renowned jewellery designers Antonio Missiaggia and Meira Tugendhaf. They inject their designs

I Do: Most beautIful DIaMonDs, Most heartfelt feelIngs

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23︱November 2016

I Do • www.hiersun-ido.com

1. I Do Anniversary and I Do Tower Collections2. One of I Do’s posh boutiques in China3. Li Houlin, chairman of Hiersun and founder of I Do4. One of the impressive sections of the I Do Art Life Space in Shanghai

with their understanding of love and happiness, endowing every product with an emotive element and making I Do representative of the fi nest diamonds and fi rst-class jewellery design.

As an upholder of love and loyalty, I Do is committed to providing reliable and long-term quality service to consumers, and delivering a pleasant shopping and thoughtful emotional experience. I Do’s professional jewellery consultants answer all questions in full detail, possess excellent customer service skills and organise regular membership events. The premium jewellery brand also sends its blessings to every couple who buy I Do wedding rings on their anniversaries. These personalised services delivered with sincerity have won the high praise of many customers.

I Do Art Life SpaceI Do embraces a deep appreciation for greatness in ordinary life, and has been communicating positive social values to customers through multi-dimensional branding strategies. Instead of being content with the visual and emotional interactions with consumers that come from the provision of creative products and services, I Do communicates with them on a higher level, and consequently, exhorts them to improve their attitudes towards life. That’s how the I Do Art Life Space came into being, an innovative cooperative project with the world’s top artists. If the unique products revolving around the “love” theme strike a chord with their message of universal values, the I Do Art Life Space refl ects the brand’s efforts to create a new universal value and communicate it with consumers.

I Do has also made innovations in various fi elds including the entertainment arts and culture to raise brand awareness, and enrich and better people’s lives.

Enduring loveIn 2016, Li Houlin, chairman of Hiersun and founder of I Do, aptly summed up the I Do brand’s big dream: “In the future, people don’t even have to buy I Do products or have any business with it for them to build a special connection with the brand. The moment people think of I Do – hear it or see it – they will automatically associate it with feelings of warmth and happiness, and values such as commitment and loyalty. The pure existence of I Do will be the value in itself.”

Under Li’s leadership, I Do has become not only a model company in China’s jewellery industry but also an advocate of positive social values.

While striving to enhance and celebrate love and life-long commitment, I Do has moved beyond business success to pursue a higher level of happiness. When the shining rings become pieces of art sitting perfectly on one’s fi ngers, they become enduring symbols of people’s hopes and dreams.

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24 ︱November 2016

KGK Group, a global corporation with fully vertically integrated operations in the gemstone and jewellery industry, is all set for continued growth and innovation as it strengthens the infrastructure needed to drive its core businesses and strategic digital initiatives.

Established in 1905 by the Kothari family of Jaipur, India, the group is a pioneer in the world of precious stones. It has been sourcing, manufacturing and distributing diamonds, coloured gemstones and jewellery for decades. It is a De Beers sightholder, an Alrosa Alliance partner and a Rio Tinto Select Diamantaire, with diamond manufacturing units in India, South Africa, Botswana and Russia. The group has gemstone manufacturing units in India, Thailand and China, and jewellery production in Hong Kong, China, India and Thailand.

KGK GROUP: POISED FOR GREATER EXPANSION

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25︱November 2016

KGK Group • [email protected] • www.kgkgroup.comwww.kgkgroup.com

1. Diamond necklace by Entice2. Sapphire, emerald and diamond ring by Entice. Entice is a fine jewellery brand of KGK3. Coloured gemstones from KGK4. Navrattan Kothari, chairman of KGK Group5. Sanjay Kothari, vice chairman of KGK Group6. Sandeep Kothari, managing director of KGK Group7. Flower-inspired open diamond ring in rose and white gold by Entice8. Diamonds from KGK

With a strong international presence across 17 countries and powered by a 12,000-strong workforce, the group is recognised as one of the most preferred brands in the gemstone and jewellery realm. Led by group chairman, Navrattan Kothari, KGK is building on its growth momentum to scale greater heights of success on the global market.

Currently led by fourth-generation family members, with the next generation preparing to transition into the family business, the group continues to capture markets with its competitive product offering.

Technology and diversityKGK Group Vice Chairman Sanjay Kothari said a global talent pool and keeping abreast of the latest technologies, trends and innovations are among the group’s competitive strengths.

“A diligent team of more than 12,000 employees spread across the globe is the biggest strength of the KGK Group. We have embraced cultural diversity as a strength, which is otherwise viewed by some as a challenge. By playing on the unique strengths of each team member, we have achieved lasting business growth,” Sanjay said.

The use of innovative technologies has also benefi tted the company, from product development and design to manufacturing and after-sales services.

In terms of the group’s core jewellery lines, KGK focuses on three categories: High-end diamond jewellery from Hong Kong; mid-range fashion jewellery from China; and entry-level and work wear jewellery from India.

“KGK jewellery collections stand out because of their superior design details, the quality of materials used and fi ne craftsmanship. We also employ a layering technique, which is unique to KGK,” Sanjay continued.

“Of course, adapting to the ever-changing requirements of our customers has kept our design studios busy. Our excellent product fi nish, and focused customer sales and after-sales services are also differentiating factors that drive or infl uence our customers into making repeat purchases.”

Digital strategyFollowing its brand refresh, which includes a new logo, new tagline and a redesigned website, KGK announced that it will ramp up its online strategy in 2017.

“KGK is moving digitally at various levels. The move has already been initiated at almost all our offi ces and will be progressing in an aggressive manner throughout 2017. From making our inventory available online, which will benefi t our employees as well as our customers, to creating specialised online sales platforms, KGK is going all out in adapting this e-world,” Sanjay said.

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26 ︱November 2016

Shenzhen-based MetaGem is poised to transform the world of jewellery and fashion with its Intelligent Gem.

Founded in China a few years ago, MetaGem is one of the key players in Asia that is driving the wearable tech trend forward. Its core product, Intelligent Gem, is a stone embedded with a digital chip, which offers virtually endless possibilities for wearable applications from activity tracking and heart rate monitoring to action recognition. It can be set in jewellery, just like precious

MetaGeM: IntellIGent GeM

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27︱November 2016

MetaGem (Shenzhen) Co Ltd • [email protected]@metagem.com • www.metagem.com

1. MetaGem CEO David Chang, front row and centre, with his team2. Current lifestyle trends demand products that are versatile, sleek and ‘smart’3. MetaGem CEO David Chang4. Accessories that are beautiful as they are functional5. Visitors to the 2016 edition of the September Hong Kong Jewellery & Gem Fair check out the latest Intelligent Gem series from MetaGem

gemstones, or woven seamlessly into everyday garments or objects – in effect serving as a bridge between the technology and fashion and lifestyle worlds.

The one-of-a-kind nature of MetaGem’s business is evident in its unique mix of talent, which consists of a senior fashion designer, a process engineer, a quality engineer, industry experts and project management personnel, and its portfolio of products and services.

With its expertise, resources and technologies, MetaGem has the capacity to offer the total package to jewellery and fashion brands – starting from product design and production to product strategy planning and system maintenance. By outsourcing their product development needs to MetaGem, fashion and industrial designers, and brand owners can shorten their product development schedules from about nine months to two weeks and reduce their business risks and development costs.

Positive market responseAt the 2016 edition of the September Hong Kong Jewellery & Gem Fair, MetaGem marked its much-awaited debut with the launch of its Intelligent Gems with various applications.

MetaGem Intelligent Gem is available in various gemstone colours, and possesses a shell that is made of fi ne ceramic with a built-in intelligent chip. The list of Intelligent Gem products introduced at the September Hong Kong Fair included the Fairy series, which allows users to take selfi es simply by waving a hand or touching the device; a blinking light on the interface will alert users of an incoming call or a new message. The Sun-proof Time Series integrates UV ray monitoring and reminder message functions. Set in a pendant made of K-gold and ceramic, the Intelligent Gem can make the pendant shake, vibrate and light up to alert users of an incoming call or a new message.

The Quick Pay Dorey Series can turn any object into a mobile payment device while the Balance Series can monitor the users’ heart rate and blood oxygen, and track their workout regimen and amount of calories burned.

Growing marketAccording to MetaGem, innovations in wearable technologies and stylish designs are driving consumer adoption of wearable tech.

“We are confi dent that MetaGem’s Intelligent Gem will stand out in the industry and further gain market share. The Intelligent Gem is such an advanced product that it will allow designers and jewellery brands to develop personalised and smart jewellery, clothing, footwear and other lifestyle products that consumers will buy.”

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28 ︱November 2016

Over the years, NET JAPAN (NJ) has made an international mark in the fi eld of precious metals and jewellery recycling. Backed by more than two decades of experience, it is considered one of Japan’s major recyclers of precious metals, diamonds and jewellery.

The company specialises in fi ve product categories: Precious metals, diamonds, jewellery, brand-name watches, and gold art and craft. Thanks to its unwavering commitment to excellence, NJ has captured

NET JAPAN: RELIABLE, EFFICIENT AND RESULTS-DRIVEN


29︱November 2016

NET JAPAN Co Ltd • www.net-japan.co.jp • www.net-japan.com.hkwww.net-japan.com.hk

Photo credit: All images provided by NET JAPAN

approximately 60 percent of Japan’s recycled gold market and 40 percent of its pre-owned diamond market.

NJ said it is eyeing to further expand its reach in Japan and other global markets.

Its business network currently consists of 15 locations in Japan (head offi ce, fi ve Tokyo shops and nine branches outside of the capital) and offi ces in three overseas markets (Hong Kong, Shanghai and Bangkok).

At any given time, the company’s warehouse carries more than 20,000 items, many of which have been meticulously chosen for the company’s wide range of clientele.

Original designsOn top of repurposed jewellery, NJ also manufactures original pieces designed and crafted by master jewellers from Japan and overseas. Second-hand jewellery pieces are likewise carefully inspected and repaired before they are offered for sale.

NJ cited its pricing resiliency and fl exibility among its key strengths, adding that it can adjust prices to suit market changes. The company noted that its “enhanced” jewellery pieces are highly attractive to buyers all over the world.

NJ takes part in international jewellery shows, including the June and September Hong Kong Jewellery & Gem Fairs, Hong Kong International Jewellery Show in March, Hong Kong International Jewelry Manufacturers’ Show in November, and exhibitions in Japan (Japan Jewellery Fair, International Jewellery Tokyo and International Jewellery Kobe), Thailand and Taiwan.

NJ’s precious metal buy-back prices follow four principles: “Strictly adhering to accurate measurements,” “Honest quality assessments,” “Reasonable diamond rates,” and “Honest refi ning reduction.” The company promises fair value (a fair price that the customer is satisfi ed with) for a fair trade (transparent transactions).


30 ︱November 2016

Established in the 1970s by the Nigam brothers as a coloured gemstone manufacturer, Oriental Gemco is known for its fresh and fashionable style that combines traditional craftsmanship and contemporary techniques. Branching out into jewellery manufacturing in 2005, it has offi ces in New York, Hong Kong and Jaipur.

The company, run by brothers Gaurav, Pravesh and Prateek Nigam, is vertically integrated, specialising in inventive stone-cutting methods and one-of-a-kind fi ne jewellery designs.

ORIENTAL GEMCO LTD: INVENTIVE, PROFESSIONAL, FORWARD-LOOKING

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31︱November 2016

Oriental Gemco Ltd • [email protected]@orientalgemco.com • www.orientalgemco.com

1. Earrings, bracelet and necklace set embellished with diamonds and tanzanite stones2. Diamond and coloured gemstone bangles 3. Oriental Gemco Managing Director for Creative and Production Gaurav Nigam, fourth from left; Prateek Nigam, managing director for sales and marketing, fifth from left; Pravesh Nigam, managing director for administration, far right; and company directors4. Bracelets adorned with diamonds, rubies, emeralds and sapphires5. Yellow diamond necklace and earrings6. Diamond and turquoise necklace and earrings

Continued growthThe jeweller forayed into brand-building in 2012 with the launch of luxury brand Nigaam, which highlights Oriental Gemco’s expertise in diamond and coloured gemstone jewellery design and production.

According to the jeweller, Nigaam melds design philosophies from the East and the West, injecting sophistication and versatility in each fi ne jewellery collection. The pieces draw inspiration from Byzantine icons, Islamic tapestry and Chinese handicrafts, among other infl uences.

The company recently introduced exclusive collections under the Nigaam brand, which were presented in international jewellery shows in Europe, the US and Hong Kong.

This year, Oriental Gemco is targeting to position the Nigaam brand in 60 high-end retail stores across the globe.

The company also expanded its reach into the mass jewellery production and merchandising sector with the acquisition of a 75 percent stake in Ultimate Trading Corporation, a New Jersey-based jewellery manufacturer that supplies wholesale items to TV retailers and department stores.

Oriental Gemco runs modern manufacturing facilities in China and India, specialising in OEM and ODM operations. It also has an expert team of designers responsible for product development.

With a booming business, the company likewise extended its reach to new markets in the US, South America and Southeast Asia this year.

The road aheadBacked by decades of jewellery manufacturing experience, Oriental Gemco is poised to conquer another milestone in its operations by building an e-commerce platform. The company revealed that it is in the process of developing a base for its online business and looking for partners and online retailers.

Despite a more challenging environment, Oriental Gemco said it remains committed to developing innovative designs and fi ne-quality jewellery collections that showcase the jeweller’s expertise. It is also preparing a three-pronged business strategy: Focusing on the Nigaam brand, strengthening its e-commerce presence and further expanding into the Middle East and China.

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32 ︱November 2016

With more than 40 years of industry expertise under its belt, Pranda Group has risen to become Thailand’s leading fine jewellery manufacturer. The company counts its refined craftsmanship and entrepreneurial know-how among its competitive advantages, which have been instrumental in helping Pranda win multiple accolades over the years.

The company’s core operations include the production of top-quality mass-produced jewellery at its manufacturing facilities in Thailand, Indonesia and Vietnam. It has an annual production capacity of 10 million pieces, which are distributed to wholesalers and retailers

Pranda GrouP: CraftsmanshiP, business aCumen and Commitment to exCellenCe

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33︱November 2016

Pranda Group • [email protected] • www.pranda.com www.pranda.com

1. Prida Tiasuwan, chairman of Pranda Group

2. & 3. Pranda has a team of highly talented designers

4. Pranda is known for producing fine-quality gold jewellery

5. & 6. Each and every piece of Pranda jewellery is made with the greatest care and attention to detail

worldwide through Pranda’s offi ces in the US, Europe and India. On the retail front, Pranda has successfully built its brand-building expertise with the launch of jewellery brands Prima Gold, Julia and Merii, focusing mainly on the Asian and the Middle Eastern markets.

Despite a global economic slowdown, Pranda’s 2016 second-quarter sales were up 26.3 percent from the same period last year, on the back of more robust production and retail businesses.

“The year is challenging for us since the entire jewellery industry still faces uncertainty from various factors. Thanks to strong business relationships with long-term partners, we were able to achieve growth,” Pranda noted. “We are committed to bringing further success to our customers and helping them meet the jewellery needs of their clients.”

Architecture of craftsmanshipPranda takes pride in its so-called “mass craftsmanship,” a term it has coined to describe the production of premier-quality jewellery pieces in mass quantities.

According to the company, mass craftsmanship means its factories are profi cient in the high-volume production of jewellery pieces at top-craftsmanship levels.

“Through our unique ‘Pranda process,’ we have become the architects of craftsmanship. Our devotion is evident in every step of the production process, and this is our identity. Our company is the leading fi ne jewellery manufacturer in Thailand, thanks to a high level of artistry that we infuse in our products,” noted Pranda.

Pranda creates with a heart, and this fuels the company’s longevity and staying power in the jewellery sector.

Trust is also a foundation of Pranda’s manufacturing strength. “At the heart of this trust are the pillars upon which the Pranda name is built – unsurpassed quality and uncompromising reliability.”

Jewellery is not just about beauty but more so, about self-expression and celebrating memories, the company added.

“This is one of the core values advocated by every Pranda employee. Our passion to create value for our stakeholders and continuously improve our processes comes from the heart,” noted Pranda.

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34 ︱November 2016

Founded in 1997, the Prism Group started as a jewellery manufacturer, exporter and wholesaler of fancy coloured diamonds in a wide range of sizes, shapes and clarity grades. The company eventually diversifi ed into diamond jewellery manufacturing, where it has gained a strong international foothold over the years.

With state-of-the-art production facilities in mainland China and India, and an in-house research and development team in Hong Kong, Prism produces more than 1,000 designs annually. The company is best known for its artistic colour combinations and innovative designs.

PRISM GROUP: LEADERSHIP, INNOVATION, PREMIUM QUALITY

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35︱November 2016

Prism Group • [email protected] • www.prismgroup.inwww.prismgroup.in

1. A set of earrings, ring and necklace adorned with diamonds from the Trio Collection of Prism Group2. Color Candy fancy coloured diamond rings by Prism Group3. Prism Group Chairman Manish Jivani4. Prism Group Director Hareshkumar Ghevariya5. Gold and diamond pendants from Prism Group’s Spiral Collection6. Zulu Ghevriya, managing and design director of Prism Group

Majority of Prism’s products are exported to the US while the rest are sold to Europe, Asia Pacifi c and the Middle East. Its client base includes wholesalers, chain stores, online shops, e-commerce portals and a number of global luxury brands.

Manufacturing musclePrism counts its multi-facetted production process, which includes meticulous design development, selection of top-quality raw materials, marketing initiatives, on-time product delivery and profi cient customer service, among its competitive advantages. The company has also built its expertise in the inventive use of brown diamonds in combination with other fancy coloured diamonds. History and culture perfectly interlace with contemporary styles in every Prism jewellery collection.

The company’s core jewellery lines include trendy rings, earrings, pendants, necklaces, bracelets, bangles, cuffl inks and brooches adorned with diamonds in gold and platinum. The pieces are designed to appeal to a diverse range of clients, particularly millennials. The ultimate goal is to give each and every Prism jewellery piece a regal touch, while keeping it fashionable.

The future of PrismCiting ever-evolving business platforms in the industry, the company said it is planning to launch new sales tools aimed at fortifying its operations. Prism is unveiling an e-commerce portal, and a web and mobile application for the B2B and B2C segments. Prism revealed that it is coming out with a more advanced and practical version of Internet-based apps that are widely used today. Apart from this initiative, the company is also planning to use a fresh social media-based marketing strategy.

In terms of design and craftsmanship, Prism remains at the forefront of continuously developing vintage mixed with cutting-edge styles. The company is eyeing substantial growth in 2017, adding that it is optimistic about prospects next year amid a weaker business sentiment in 2016.

Prism said the industry is in a much better position to wield the power of innovation and creativity in 2017 in a bid to capture a bigger share of the market. Larger jewellery pieces with sophisticated designs are likely to make waves in the market next year, added the jeweller.

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36 ︱November 2016

Regal Jewelry is steadily spreading its wings in the international market. Founded nearly three decades ago by Taiwan’s master goldsmith, Lin Pi-yuan, the Thailand-based company is recognised for its strengths in jewellery design, quality manufacturing and price management positioning. Its one-stop service, from product concept and design to mass production and packaging, is second to none – thanks to Regal’s customer-centric culture, innovative and advanced manufacturing systems, and team of 4,000 highly trained employees.

Seamless operationRegal Jewelry’s expertise is centred on the following processes:

• Customer service: The company’s sales teams have the skills to communicate with customers succinctly and relay important data effi ciently;

REGAL JEWELRY: A GLOBAL ENTERPRISE


37︱November 2016

Regal Jewelry • [email protected] • www.regal-jewelry.comwww.regal-jewelry.com

Photo credit: All images provided by Regal Jewelry

• Product development: Knowing that understanding customer needs is at the heart of every successful business, Regal Jewelry has the know-how to turn clients’ ideas into successful products;

• Jewellery production: The company invests in state-of-the-art technology and equipment, and continuously modernises its production facility;

• Quality assurance: Regal Jewelry’s Quality Assurance staff ensure that all quality standards are met and double-checked prior to shipment;

• Packaging: The company provides different packaging materials that meet the specifi c needs of its clients – proof that Regal Jewelry can provide the full range of services from concept to the fi nal product.

Passion for excellenceCompany founder Lin Pi-yuan earned his chops by working as an apprentice in Taiwan, eventually rising to the rank of master goldsmith a few years later. Following 20 years of success in Taiwan, Lin moved his operations to Thailand in 1989, pouring his energy and creativity into his passion for jewellery design and manufacturing. His dream was to build one of the biggest jewellery enterprises in the world. More than two decades later, Regal has accomplished just that, he said.

“Our vision is to be the most valued Global Jewellery Enterprise,” according to Lin. “We are committed to driving sustainable profi tability and growth for the benefi t of our employees, customers and shareholders. We aim to drive our business performance to the next level.”

Specialising in the design and manufacture of 925 sterling silver jewellery set with all types of stones and in various plating fi nishes, Regal Jewelry counts the US, Europe and Asia among its top markets.

“Despite macroeconomic challenges, Regal Jewelry still recorded 10 percent growth in the fi rst half of the year compared with the same period last year. We managed to accomplish this by acquiring new customers and retaining existing clients,” the jewellery manufacturer said.

Regal Jewelry is anticipating stronger growth in 2017 as it prepares to roll out even more exciting and innovative products and services.

“We are currently investing in additional product development projects for our existing client base and newly acquired customers; we are capable of doing that since we are fi nancially strong and willing to invest in this area,” the company said. “Our strategic plan in the coming year is to further raise the quality of our products and assist our customers in delivering a positive brand image through design excellence and fi ne craftsmanship.”

china stone co ltd

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