CHINA B2C E-COMMERCE MARKET 2018 - Global E ......2018/05/22 · China’ Share of Global M-Commerce Sales, in %, 2017 & 2021f Top 10 Countries Worldwide by Online Shopper Penetration,

CHINA B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: MAY 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

2

2

PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

China B2C E-Commerce Market 2018

Report

B2C E-Commerce

N/A

China

English

PDF & PowerPoint

78

PRICES* Single User License:

Site License:

Global Site License:

€ 950 (exc. VAT)

€ 1,425 (exc. VAT)

€ 1,900 (exc. VAT)

We occasionally offer a discount on selected reports as newer reports are published.

Please see the most up-to-date pricing on our website www.ystats.com.

QUESTIONS

ANSWERED

IN THIS REPORT

What was China’s share of global online retail sales in 2017?

How much of China’s retail E-Commerce is transacted on mobile devices?

What forecasts are made for China’s online retail sales growth through 2021?

Which payment methods and product categories are preferred by online shoppers in China?

How did the market shares of the top B2C E-Commerce platforms in China evolve through Q1

2018?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

CHINA B2C E-COMMERCE MARKET 2018

CHINA ACCOUNTS FOR HALF OF GLOBAL ONLINE RETAIL

China is the world’s leader by combined B2C and C2C E-Commerce revenues,

generating almost one-half of global online sales of products and services in 2017. Due to

ongoing strong growth, China will add several more percentage points to its share by

2021, according to a forecast cited in the yStats.com report. While an increasing share of

overall retail is done online, China’s E-Commerce market leaders expand into the offline

space with innovative technologies and seamless logistics, bringing about the

omnichannel commerce. Other emerging market trends include social commerce via

platforms such as WeChat, cross-border shopping, and the rapid growth of online-to-

offline (O2O) services like food delivery.

The yStats.com report also reveals the preferences of the half a billion consumers

shopping online in China. Mobile is the main device used by China’s digital consumers to

make purchases, with M-Commerce accounting for more than three-quarters of overall

online shopping GMV from 2016 on. Apparel is the most popular E-Commerce product

category, with online retailers preferred over brick-and-mortar stores to purchase clothes

and accessories. Furthermore, third-party payment services like as Alipay and WeChat are

the top payment methods used by an overwhelming majority of online shoppers in China.

Tmall.com of the Alibaba Group stands as the largest B2C E-Commerce market

player in China, with a market share of more than 50%, according to sources cited in the

yStats.com publication. Under its “New Retail” strategy, Alibaba launched a number of

brick-and-mortar locations for Tmall, including unmanned stores for apparel and books

which use facial recognition and mobile payment technologies. Alibaba’s rival JD.com also

advances in the omnichannel space with its offline fresh food and home appliances

stores. Both companies are seeing rapid growth in online sales domestically and expand

abroad.


3

MANAGEMENT SUMMARY

OVERVIEW & INTERNATIONAL COMPARISONS

Overview of B2C E-Commerce Market and International Comparisons, May 2018

Global Retail E-Commerce Shares of Top 5 E-Commerce Markets, in %, incl. China, 2017e & 2021f

China’ Share of Global M-Commerce Sales, in %, 2017 & 2021f

Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. China, Q2 2017

Top 5 Countries in Asia-Pacific by Retail E-Commerce Sales, in USD billion, incl. China, 2018f

B2C E-Commerce Sales in Selected Countries in Asia, in USD million, 2016 & 2021f, and B2C E-Commerce Share of

Total Retail Sales, in %, incl. China, 2016

TRENDS

M-Commerce Sales, in USD billion, 2017 & 2021f

M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f

Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 – 2017

Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017

Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017

Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by

Device, in % of Urban Middle-Class Internet Users, January 2017

The Use of PC and Mobile Phone During the Stages of an Online Purchase, in % of Online Shoppers, December 2017

The Use of PC and Mobile Devices When Viewing Shopping Information and Paying, in % of Online Shoppers,

December 2017

Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2015 – 2020f

Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 - 2017

Breakdown of Frequency of Shopping Online , in % of Urban Middle-Class Internet Users, January 2017

O2O Approaches Used in Shopping, in % of Urban Middle-Class Internet Users, January 2017

Share of Purchases Involving At Least One Digital Touch Point, in %, 2016 & 2021f

Breakdown of Social Media Platforms’ Influence on Online Shopping Behavior, by Platform from Which Shoppers

Sourced Information about a Brand or a Products, in % of Online Shoppers, 2017

WeChat Business GMV, in CNY billion, and Year-on-Year Change, in %, 2013 - 2019f

SALES & SHARES

Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 – 2021f

Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Five Comparative Estimates, 2016 – 2020f

E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2016 - 2021f

B2C E-Commerce Share of Total Retail E-Commerce (B2C and C2C) Sales, in %, 2013 - 2020f

Retail E-Commerce Sales in Rural Areas, in CNY billion, 2015 – 2017

Share of Top 5 Provinces by Retail E-Commerce Sales, in % of National E-Commerce Sales, 2016 & 2017

Global Retail E-Commerce Sales During the Double Eleven Shopping Festival, in CNY billion, 2016 & 2017

3

2


TABLE OF CONTENTS (1 OF 2)

4

1

4

5

5

USERS & SHOPPERS

Number of Internet Users, in millions, and Penetration, in % of Population, 2012 – 2017

Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2017

Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017

Number of Online Shoppers, in millions, 2018f & 2022f

PRODUCTS

Top 5 Product Categories to Purchase Online, in % of Online Shoppers, March 2017

B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 - Q2 2017

B2C E-Commerce Grocery Sales, in USD million, and Share of Total B2C E-Commerce Sales, in %, 2016 -2021f

Preferred Retail Channels for Purchasing Apparel Products and Preferred Online Players, in % of Internet Users, Q2

2017

Top 6 Stores Preferred for Buying Electronics, incl. Online Players, in % of Internet Users, Q2 2017

Online Travel Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f

Local O2O Services Sales, in CNY billion, and Year-on-Year Change, in %, 2015 - 2022f

Online Food Delivery Sales, in CNY billion, and Quarter-on-Quarter, in %, Q1 2015 - Q2 2017

Top 10 O2O Service Mobile Apps, by Monthly Active Users, in millions, December 2016 & December 2017

Top 3 Categories of Products and Services by Retail E-Commerce Sales in Rural Areas, in CNY billion, and Year-on-

Year Change, in %, 2017

PAYMENT

Payment Methods Used in Online Shopping, in % of Online Shoppers, March 2017

Top Payment Methods Used Online, in % of Online Banking Users, 2017

Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q2 2017

Breakdown of Third-Party Mobile Payment GMV by Players, in %, by Two Comparative Estimates, Q2 2017

Payment Methods Used for In-Store Purchases, in % of Internet Users, June 2017

DELIVERY

Number of Express Delivery Parcels, in billions, and Year-on-Year Change, in %, 2013 - 2017

Reasons to Buy Products Outside Intended Purchases When Shopping Online, in % of Urban Middle-Class Internet

Users, January 2017

Problems Encountered When Shopping Online During a Peak Shopping Period of Sales Event, in % of Online

Shoppers, March 2017

Share of Online Shoppers Who Are Aware and Who Used Click & Collect, in %, March 2017

PLAYERS

Top 5 Market Players by Share of B2C E-Commerce GMV, in %, H1 2017

Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016, Q1 2017, Q4 2017 & Q1 2018

Profile of Tmall.com, May 2018

Profile of JD.com, May 2018

5

6

7

8

9


TABLE OF CONTENTS (2 OF 2)

6

6


REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR CHINA B2C E-COMMERCE MARKET 2018

Report Coverage

This report covers the B2C E-Commerce market in China. A

broad definition of retail E-Commerce used by some original sources cited

in this report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, B2C E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Report Structure

The report starts with an overview of the B2C E-Commerce

market and international comparisons, where the relevant country is

compared to other countries in the region in terms of criteria relevant to

E-Commerce.

Next, the “Trends” section includes an overview of market

trends, such as M-Commerce.

The section “Sales & Shares” covers the development of retail

B2C E-Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Payment”, covers the payment methods most

used by online shoppers.

Furthermore, the “Delivery” section covers information related to

delivery in B2C E-Commerce.

Finally, the “Players” section includes information about the

leading E-Commerce companies, including a ranking of top online shopping

platforms by website visits.


7

South Korea B2C E-Commerce Market 2018

Southeast Asia B2C E-Commerce Market 2018

Vietnam B2C E-Commerce Market 2018

Malaysia B2C E-Commerce Market 2018

Singapore B2C E-Commerce Market 2018

Thailand B2C E-Commerce Market 2018

Indonesia B2C E-Commerce Market 2018

Asia-Pacific Online Payment Methods: Second Half 2017

Asia-Pacific Cross-Border B2C E-Commerce 2017

Asia-Pacific M-Commerce 2017

China B2C E-Commerce Sales Forecasts: 2017 to 2021

Japan B2C E-Commerce Sales Forecasts: 2017 to 2021

Top 5 B2C E-Commerce Country Sales Forecasts: 2017 to 2021

May 2018

May 2018

April 2018

April 2018

April 2018

April 2018

March 2018

February 2018

February 2017

June 2017

November 2017

November 2017

December 2017

€ 750

€ 1,950

€ 750

€ 750

€ 750

€ 750

€ 750

€ 750

€ 1,950

€ 750

€ 450

€ 450

€ 1,950

Global E-Commerce Marketplaces 2018

Global Online Payment Methods: Second Half 2017

Global Mobile Payment Methods: Second Half 2017

Innovation Trends in Global Retail and Payments 2017

Global Digital Gaming 2017

Middle East B2C E-Commerce Market 2018

GCC B2C E-Commerce Market 2018

March 2018

February 2018

February 2018

October 2017

August 2017

January 2018

February 2018

€ 450

€ 1,950

€ 950

€ 950

€ 2,900

€ 1,950

€ 1,450

North America B2C E-Commerce Market 2017

Latin America B2C E-Commerce Market 2017

Europe B2C E-Commerce Market 2017

December 2017

October 2017

July 2017

€ 950

€ 1,950

€ 3,950

Western Europe B2C E-Commerce Market 2017 July 2017 € 2,950

UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

India B2C E-Commerce Market 2018

Asia-Pacific B2C E-Commerce Market 2018

May 2018

May 2018

€ 950

€ 3,950


8

9

10

11

12

13

CHINA B2C E-COMMERCE MARKET 2018 - Global E ......2018/05/22 · China’ Share of Global M-Commerce Sales, in %, 2017 & 2021f Top 10 Countries Worldwide by Online Shopper Penetration,

Documents