ободзинская.Chill out cafe

Valerie ObodzinskayaSophia Romanovskaya

Proper rest with proper music

CHILL OUT CAFE

• “Chill out” café – is a great place, where you can escape from hustle and bustle, hurrying people, messy streets. You can always meet you friends after a hard day’s work, invite your better half on a date or just relax with a cup of unique coffee. Unusual and at the same time cozy home atmosphere is conducive to conversation even with strangers. Almost every evening we invite interesting musicians, so appreciators of live music will get a special pleasure.

Our menu is quite varied. We pay special attention to hot drinks:

•Exceptionally deliciouscoffee.

• Wide range of tea:

• What’s more, our menu consists of vegetarian dishes:

And it doesn’t affect on our great range of deserts:

Competitors:

• There are lot of places in Kharkov, which offer good range of drinks and much more varied menu. Among them: Coffee life, Kofein, Friends. They are very popular among youth and it’s hard to compete with them. But we have two main advantages: absolutely different atmosphere and much lower prices.

• So for today our main competitor is a café, which was set up almost at the same time with us. It’s called “Apartment 0”.

There are some marketing tools they use:

“Healthy Eating Café”

• They have a poster with kind of a slogan

• An article in the Internet Magazine, “Palindrome”, which always tells the latest news about interesting events in the city.

• Café focused on young visitors, so advertising in social networks, viz. Vkontakte (Vk.com), are also present.

Our advantages:• Our interior is laid out in detail

• Live music

• Our waiters speak English!

• We take into account the interests of both youth and adults.

Marketing tools:The leading idea – not to turn our café into a cluster of teenagers. We want to gather there interesting, intelligent, creative people.

The main rule:

No banners and posters

It will be difficult to find us, if you are going to visit this café for the first time.

• Public pages on Facebook and Vkontakte, where you can look through the list of coming events

• Articles in couple of newspapers and magazines.

• Own radio station, which you can listen on-line

If you’re ready, come and find the door in wonderful atmosphere…