Child Helmet Use in Vietnam: The Turning Point United Nations Road Safety Collaboration Meeting Geneva, Switzerland- 28 March, 2015 James Bairstow- Director of Strategy, AIP Foundation
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Child Helmet Use in Vietnam:
The Turning Point
United Nations Road Safety Collaboration Meeting
Geneva, Switzerland- 28 March, 2015
James Bairstow- Director of Strategy, AIP Foundation
THE “OVERNIGHT” SUCCESS
Motorcycles account for 95% of total registered vehicles in Vietnam.
December 2007
Before Resolution 32
January 2008
After Resolution 32 implementation
CHILDREN HAVE BEEN LEFT BEHIND
Road Injury
• The #2 cause of death
for children aged 5 to 14.
• The #1 cause of death
for young people aged
15 to 29.
LEADING RISK FACED BY CHILDREN
Advocacy
Building
capacity to
implement,
sustain, and
expand the
campaign
Public
awareness
campaign
Uses mass
media, direct
communication
and social
networks
Behavior
change
encouragement
School-based
programs
combining
education and
incentives
Police
enforcement
Police
engagement
and capacity
building to
enforce the
child helmet
law
Monitoring
and
Evaluation
Measurement
to gauge
program
effectiveness
and helmet use
Multilateral partnerships to coordinate the campaign
INTEGRATED CAMPAIGN (2011-2014)
LESSONS LEARNED FROM CAMPAIGN IN 2011-2013 CAMPAIGN PARTNERSHIPS
CAMPAIGN RESULTS
20%increase in
children wearing helmets
in pilot cities
20%increase in
children wearing helmets
in pilot cities
23%decrease in parents who
believe that helmets are
harmful to children
23%decrease in parents who
believe that helmets are
harmful to children
22%increase in parents who
are aware of the child
helmet regulation.
22%increase in parents who
are aware of the child
helmet regulation.
Development of
Government capability
and Action Plans
In pilot cities
Development of
Government capability
and Action Plans
In pilot cities
National Traffic Safety Committee
Support from AIP Foundation, GRSP, WHO, UNICEF, other NGOs, research
bodies, philanthropic and corporate sponsors, and helmet manufacturers.
Nationwide, with a focus on 15 target provinces
Time: October 2014 – December 2015
Linkages: Government’s Annual Plan
NATIONAL CHILD HELMET ACTION PLAN 2014-2015EXCITING NEXT STEPS
Led by
Scope
Components
• Public awareness campaign
• School-based measures
• Enhance patrolling and enforcement
• Capacity building & support to target provinces
NATIONAL CHILD HELMET ACTION PLAN, LAUNCHED JAN 2015
THE TURNING POINT
OUR ROLE IN RESOLVING THE HELMET ISSUE
Advocacy and technical assistance
School curriculum, policies, and guidelines Implementation of school and community programs
Behavior change communications,
design, and support
For further information:
CCTHANK YOU!
Visit www.asiainjury.org
Find us Facebook
Follow us on Twitter
Contact:
Greig Craft
President & Founder
12B Ngoc Khanh Street
Ba Dinh District, Hanoi, Vietnam
Tel: (84-4) 3771 0700
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