“ASSESING THE POTENTIAL OF RAJSTHAN FOR INVESTMENT IN DEVOLPMENT OF IMPROVED VARIETY OF CHICKPEA”SUBMITTED TO :-SUNGRO SEEDS PVT. LTD( UNDER THE GUIDENCE OF Dr.ARTI AND Mr. SANDEEP HARSH) SUBMITTED BY:-ANUDEEP KUMAR (MANAGEMENT TRAINEE IN SUNGRO SEEDS ) SUBMISSION DATE:-24-5-2013
market assesment for chickpea potential in rajasthan
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This report is framed for evaluating the scope of new pod resistant variety for chickpea cultivation .This
research report was carried out in selected areas of Rajasthan which are potential areas for chickpea .This
report is based on the farmer ,distributor and retailors feedback through a pre-designed questionnaire.
Apart from farmer and distributor, informations are also collected from KVK’S and research centre of
different distt. Of Rajasthan. Information are collected in all aspects .This report also find the existing
varieties of chickpea ,bottleneck in chickpea cultivation ,market competitor for chickpea varieties
,feasibility of project , financial viability for new variety In market and scope of the variety .At the end
report presents farmer additional feedback and their suggestion .conclusion is drawn on the basis of
questionnaire and farmer dealer and distributor interviews.
INTRODUCTION
The main objective of the work was to address and evaluate the market scope for new variety of chickpea
and based on the information collected to make a decision about investment for development of variety if
it is financial viable. For this purpose Rajsthan was selected to carry out the research, five potential distt.for chickpea were selected and chickpea farmer were randomly interviewed for this purpose from different
taluka and villages in each distt. Information collected in form of predesigned questionnaire from farmer
and distributor along with retailors of each distt. the information collected contains detail of the focused
group, land holding ,some basics information about chickpea cultivation problem faced by farmer for
chickpea cultivation ,scope of new pod resistant variety, process of selling and buying chickpea ,role of govt
in supporting chickpea farmer, source of chickpea seed for sowing along with farmer feedback about
pricing of new variety .The rationale behind the project is about investment for devolpment of improved
strain of chickpea, this report will focus to conclude about investment should be made for chickpea strain
or not ,will it be a economical viable decision to invest in chickpea segment
OBJECTIVE OF THE STUDY
To identify the potential market for chickpea in Rajsthan
To find the scope of development of new variety of chickpea
To identify major supplier for chickpea seeds in market
Major bottlenecks in existing chickpea varieties and production constraints of chickpea
Investment is worth for development of new and improved strain of chickpea or not?