ChiChi - Sponsored Call Service

GrowBrand

Awareness

ConnectConsumers

InciteProduct

Activation

Catch

Consumers’ Attention

Branded

Sponsored Call Service

2

Press 3, if you wish to receive a

free coupon to try out our new soft drink.

But listen to me first for a few seconds.

I’ve got something exciting for you…

Hey! I am ChiChi from Justpalm.com

I will sponsor your call…

3

Consumers don’t know your product until they have tried it

and it works for them.

Helps Incite

ProductActivation

4

Consumers hate interruptive commercials. They prefer to be

socially engaged and connected

HelpsConnect

Consumers

5

Consumers stroll blind in stores.They need a little guidance to

choose your product.

HelpsCatch

Consumers’ Attention

6

Consumers perceive all products to be created equal. They need an

incentive to convert to your brand.

Helps GrowBrand

Awareness

7

Introducing

A Branded Sponsored Call service that helps brands connect with

consumers, engage with them socially and convert them to customers.

8

So…How does it work?

Every time your consumers will want to

make a quick free call through your

service, they will first have to

listen to a short advertisement (Approx. 10-20 sec) and then

automatically be connected to

their loved ones to talk for 1 or 2 min free.

9

10

But… What’s the consumer journey like?

11

ChiChi is promoted on all Media platforms Radio, TV, Product wraps, In-Market Activation, Public events, Social Media, etc.

Consumers initiate calls •Dial USSD String (*120*FriendNo#)•Send Keyword to Short Code (33345)•Go onto the ChiChi mobi-site.

Consumers receive the “call-back”•Ad is played fully•Call-to-Action is played

4

3

2

1

ChiChi connects Caller & Callee•ChiChi cuts the call after 1 or 2 min.•SMS is sent to both parties on call completion.

12

We can customize ChiChi with nice features to

suit your mobile campaign objective & budget.

Sponsored Call duration

Calls per user per day

Location-Based Ads

Integrated mobile couponing

Integrated mobile survey

USSD, SMS, Mobisite

Our Brand Promises:

1.Get your mobile Audio Ad listened to from end-to-end 2.Incite product trial with free mobile coupons*3.Re-target inactive customers to increase product trial*4.Profile your customers through mobile survey5.Geo-locate your customers to stay relevant*6.Stimulate tone of free “WoM” consumer referrals7.Report product sales performance linked to the campaign

* Product capability depends on LBS availability from the mobile networks & mobile couponing partner.

13

14

Some

Case Studies*

(*Not exclusive to justpalm.com & partners)

15

Every month Adidas in Netherland offers 100.000 sponsored calls! With an Adidas product

code you get access to these numerous free calls. Enter the code and you can start your free

call right away, also to mobile or foreign numbers.

The football federation Atletico De Madrid in Spain offers 1 free sponsored calls per day to all their fans to support the Spanish team during the Brazil world cup

‘14. During the call, supporters could emulate a sound of a “Stadium”.

(www.lallamadarojiblanca.com)

16

Every month Adidas in Netherland offers 100.000 sponsored calls! With an Adidas product

code you get access to these numerous free calls. Enter the code and you can start your free

call right away, also to mobile or foreign numbers.

(More info: www.sponsoredcalling.com)

17

Sounds Excellent?

Get in touch:Justpalm.com

Web & Mobile MarketingBBM: 2AC723DB

Web: www.justpalm.comWhatsApp: +27 78 79 37 399

E-mail: [email protected]