Mar 26, 2016
ROBERT MARIDUEÑA INDUSTRIAL DESIGNER
UNDERSTANDING
RESEARCH
MOBILE MARKET
The StoryFinding a healthy option for food within the Columbia college campus, located in the heart of South Loop, is nearly impossible! We are surrounded by mostly nonresidential offices with plenty of fast food joints and 7 Elevens. Gro-cery stores don’t make a big enough profit to ex-ist in our neighborhood. The worst part is that many Chicago neighborhoods made up mostly of families suffer from the same problem. They have no local supermarket to get quality and nu-tritious food. This is known as a “Food Desert“. A “food desert” is a neighborhood without any
local supermarkets that offer healthy foods. However, this doesn’t mean there isn’t any food in the whole neighborhood, usually many fast food restaurants and convenience stores flourish in these neighborhoods. These are store that serve food with almost no nutritional value, called “fringe” stores.
View of South Loop, Chicago; from Lake Michigan
INDIVIDUAL OBSTACLES
Supermarkets bail out of low in-come neighborhoods because they are not earning enough profit. It is easier for corporate markets to just move to a more profitable neighborhood.
Markets that just bail out of neigh-borhoods has left half the popula-tion of Chicago with out a grocer to buy healthy foods.
• The elderly find it physically difficult to get to the market
• Poor public transportation make it difficult for residents to get the nearest market
• Customers lack the funds to buy groceries
• They lack the education needed to make the right choices in food and preparing healthy foods
DESEASE IN CHICAGO
ANALYSISMOBILE MARKET
4700 W. Madison
11500 S. Michigan
4700 S. State
1 S. Western
7900 S. Perry
6300 S. Halsted
0 Years
100 Years
Diabetest
Cancer
Cardiovascular
Source: Mari Gallagher research & Consulting Group
Prioritized Sites IN CHICAGO
This graph analyzes 6 locations in Chicago’s, notorious food deserts. It looks at the potential years of life people loose from diseases caused by unhealthy eating.
20
10
30
40
50
60
Source: Mari Gallagher research & Consulting Group
Cardiovascular YPLL
Cancer YPLL
Diabetes YPLL
Liver Disease YPLL
Food Balance vs. Years of Life Lost
This chart illustrates the distance from a supermarket to the resident’s home.This has a dramatic effect on ones health in an urban environment. The further someone is from a healthy food option the greater the health risk. Food Balance
= Distance in miles from Grocer / Distance form Fringe Store
Years of Possib
le Life Lost
IDEATION
SOLUTIONS
MOBILE MARKET
easy selectionnutritionalinformation
fruit option
food’s origin
hot healthy food 24 hours
easy access produce
stellate standmobile / temporary
stationweb/security
cameras
temporary or pop-up healthy food options with
nutritious information
REFINEMENTMOBILE MARKET
cash register
grocer’s counter
fridge / freezer
The Mobile Market is a truck that can serve residents of Chicago who have difficulties acquiring healthy foods. The automobile drives healthy foods directly to these neighborhoods to create a source for groceries. People ap-proach the vehicle and shop just as they would in a supermarket.
ON LOCATION
fruitcrate
checkout large sign
The mobile market can pull up to any lot or city sidewalk, and bring produce to the people.
REFINEMENTMOBILE MARKET
inside or outside
checkout
panel opens for customer interactionmounted
cameras for streaming
video
solar panels power fridge/
freezer
This food truck’s goal is to make getting healthy foods as easy as possible; suiting the needs of all the different peo-ple living in Chicago.
MOBILE MARKET
main space opens up to reveal a grocer’s
counter
a video monitor educates consumers on diet, nutrition, and
cooking tips
customers can access built in freezer / fridge for prepackaged cold storage food
graphic identity helps people spot
the truck
CONCEPTMOBILE MARKET
Mobile MarketThe mobile market vehicle brings a fresh grocery store to people in food deserts.