chicago-ama-career-workshop-part-1-social-media

Using LinkedIn, Facebook and

Twitter in Your Job Search

Lynn Hazan, Lynn Hazan & Associates

James Heckman, American Marketing Association

AMA Career Workshop #1

"It is not the strongest of the species that survive, not the most intelligent,

but the ones most responsive to change."

Charles Darwin

Web 2.0 Shift in Content

Professional

• Professional pubs• Newspapers• Trade magazines• Business pubs• Reference books• Professional

Associations

Citizen Generated

• Blogs• RSS Feeds

• YouTube

• Google

• Wikis• Online Communities

Vs.

What is Your Expertise in a Changing World?

• Who are you?• Strengths & core competencies• Reinvent yourself, your skills• How to get word out about yourself

Networking =

• Human

• Rapport and Relationship

• Person to person

• Lifelong

Key to Networking

• Build lifelong relationships

• Build within/outside companies

• Join professional associations,online social networks

• Build horizontally & vertically

Spheres of Influence -- Individual Contacts

YOUArts/Culture

Listservs

Professional Associations

Social Clubs

Places of Worship

Universities

Attended

Spor

ts a

nd C

l ubs

Com

mun

ity

Org

ani z

ati o

ns

Fill

in y

our

own

grou

p

Fill

in y

our

own

grou

p

Professional Associations

• American Marketing Association• Industry-specific

Charities and causes:• Volunteer and get involved• Continue education

The C’s of Social Media

• Content• Community• Connections• Conversation• Constantly changing

Social Networking Options

Social Network #1

Refresh your

content

regularly

Make Sure You Are Discoverable

• Easy to contact from your LinkedIn page:– Via email address– Link to blog– Phone number

• So that hiring managers AND recruiters can find YOU

Add your

own firm

Invitation to join LinkedIn

Dear Lynn,

I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn.

Thanks, Patricia SorensonPersonalize

your

invitations

Recommendations

Get

recommended

Recommendothers

Join

groups

Professional associations

Create your own group

Create your own

Alumni groups

Join the AMA LinkedIn Group

What I Am Working On

Promote

yourself to

your network

What are you working on?

Keep up with your network

Company Buzz

Searches twitter for posts about your company or other keywords that you

choose

LinkedIn Applications

LinkedIn Applications

My Travel by Tripit

Shows your upcoming trips and notifies you when people in your

network are in your area

LinkedIn Applications

Huddle Workspaces

Get your team working together online. Private workspaces for discussion and document sharing.

LinkedIn Applications

Reading List by AmazonShare what you’re reading with others, and see what other people are reading

Create Content on SlideShare

After posting a presentation, LH&A was featured on SlideShare’s Career frontpage:

An endorsement

from SlideShare

Post a Slidecast

An underutilized resource

Promoteyourself with your resume and portfolio

Add the SlideShare

app to your LinkedIn

page and get more

usage from your

content

How am I doing?

Psst…

Be a LinkedIn spy

Check Out Who’s Viewed Your Profile

Find this on right side of your LinkedIn home page

It’s only visible to you!

Click “See more” for your own mini survey

Ask (and Answer) Questions of Your Network

Social Network #2

Lingo of the Twitter Universe

•Tweet•Follow / Follower•Direct Message•Hashtag: a way to connect messages on the same subject

• Chicago AMA Hashtag: #chiama

Twitter – What’s the Point?

•Broadcast medium•Research tool•News service

In-Depth Twitter Tutorial

• http://www.slideshare.net/chrisabraham/a-practical-guide-to-twittering-for-business

10 Twitter Tools A Social Media Manager Uses

http://phoenix.jobing.com/blog_post.asp?post=19285

Brett Farmiloe’s Twitter Tips

Social Network #3

Lynn’s Personal Facebook Page

Join or createFacebook groups

AMA Fan Page

Allfacebook.com

Blog on news, analysis and insight related to

Facebook

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are needed to see this picture.

Networking & Social Media

= Visibility, value-add and demand for your talent/expertise

Live long and prosper!

Lynn [email protected]

312.863.5401

To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan &

Associates:

Clearly print your name and email address on the

sign up sheet!

Join us for the next two AMA/LH&A Career

Workshops!

Part 2: ResumesTuesday, July 286:30 - 8:00

Part 3: InterviewingThursday, August 136:30 - 8:00