Chiao Yun Kuo's Protfolio

ChiaoYun

Kuo'sProtfolio

C O N T E N T S

P R O F I L E

A N I M A T I O N

I N T E R A C T I O N

D I G I T A L

G R A F I C

C H A R A C T O R

1 - 6

9 - 4 0

4 3 - 5 0

5 3 - 6 0

6 3 - 7 8

8 1 - 8 4

KUOCHAO

DESIGN PROTFOLIO

March 2011- June 2011 Sh iue Yu a f te r Schoo l Center

Pos i t ion : Teach ing Ass is tan t

Ju ly 2010- August 2010 B ioarch i tec tu re Formosana

Pos i t ion : In te rn

1 . Web Des ign

2 . Data In tegra t ion

Ju ly 2009- August 2009 Pumpk in Creat ive Inc .


1 . Marke t ing p lann ing proposa l

2 . Produc t Des ign

3 . Graph ic Des ign

Sept . 2008- March 2010 A iya Japanese Restaurant

Pos i t ion : Wai t ress

1 . Serv ices to gues ts

Ju ly 2008- August 2008 C i te Pub l ish ing L td .


1 . Typeset t ing

2 . Ass is t and serve the gues ts o f the press conference

3 . Contac t Cus tomers

EMPLOYMENT HISTORY

NAME Ch iao-Yun Kuo

D.O.B 27 Feb 1989

CELLULAR +886-929030976

E-MAIL soph [email protected]. tw

ADDRESS No.27 , A ly. 84 , Ln . 7 , Sec . 4 , X imen Rd. ,

Nor th D is t . , Ta inan C i ty 704, Ta iwan (R.O.C. )

PERSONAL DATA

PROFILE

- 01 -

May 2011 Par t i c ipa ted in 2011 Young Des igners Exh ib i t ion

Sept . 2010- Apr i l 2011 One o f the des igners who des igned graduat ion spec ia l i ssue

Ju ly 2010 Award o f Open ing Cred i ts Des ign

June 2010 Par t i c ipa ted in Ta iwan In te rna t iona l S tudent Des ign Compet i t ion

Apr i l 2010 Par t i c ipa ted in 19 th Times Young Creat ive Awards

Apr i l 2009 Par t i c ipa ted in 18 th Times Young Creat ive Awards

Ju ly 2008 Vo lun teered a t Ta ipe i Ar t i s t Vi l lage

March 2008- June 2008 Indus t r ia l Des ign ac t ive group member

October 2007 Award o f i -card I Des ign

EXPERIENCE AND AWARD

March 2011- June 2011 Sh iue Yu a f te r Schoo l Center

Pos i t ion : Teach ing Ass is tan t

Ju ly 2010- August 2010 B ioarch i tec tu re Formosana


1 . Web Des ign

2 . Data In tegra t ion

Ju ly 2009- August 2009 Pumpk in Creat ive Inc .


1 . Marke t ing p lann ing proposa l

2 . Produc t Des ign

3 . Graph ic Des ign

Sept . 2008- March 2010 A iya Japanese Restaurant

Pos i t ion : Wai t ress

1 . Serv ices to gues ts

Ju ly 2008- August 2008 C i te Pub l ish ing L td .


1 . Typeset t ing

2 . Ass is t and serve the gues ts o f the press conference

3 . Contac t Cus tomers

PROFILE

- 02 -

IMAGINATIVE

O P T I M I S MHARD WORK

CURIOUS

IMAGINATIVE

O P T I M I S MHARD WORK

A D A P T I V E

CRANKY

- 05 -

Des igned w i th t h e n i c k n a m e KUO CHAO

A w i s h t o think clearly

H a v e a tolerance for a n y t h i n g

C a n a c c e p t a v a r i e t y o f o p i n i o n s a n d ideas

S h o u l d n o t be l imited by f i x e d i d e a s o f d e s i g n

Want to present a s i m p l e d e s i g n s t y l e

- 06 -

KUOCHAO

DESIGN PROTFOLIO

FOR: MOSA

T h e a n i m a t i o n i s a b o u t a n e x c i t i n g a d v e n t u r e c o n c e i v e d t o p r o m o t e t h e s i g n i f i c a n c e o f e n v i r o n m e n t a l p r o t e c t i o n

A NIMATED

S HORT

F ILM

- 09 -

A NIMATED

S HORT

F ILM CONCEPT

M o t h e r Te r e s a o n c e s a i d " t h e o p p o s i t e o f l o v e i s n o t h a t e , b u t i n d i f f e r e n c e "

A p a t h e t i c f e a r f u l n e s s i m p e r c e p t i b l y w o r m s i t s w a y i n t o p e o p l e ’ s h e a r t s j u s t l i k e a c h r o n i c d i s e a s e . M y f i l m " F O R : M O S A " a i m s t o e x p o s e t h e b a d , a n d t h e g o o d , i n h u m a n h e a r t s . I t a i m s t o b r e a k t h r o u g h t h e s e e m i n g l y i m p e n e t r a b l e w a l l s t h a t s e p a r a t e h u m a n m i n d s , t o c o n f r o n t t h e d a r k c o r n e r s b e y o n d t h e s e w a l l s t h a t h a v e b e e n w i l l f u l l y n e g l e c t e d b y s o c i e t y

- 10 -

A NIMATED

S HORT

F ILM THE STYLE TESTS

- 09 -

A NIMATED

S HORT

F ILM THE STYLE TESTS

T h i s w o r k p r e s e n t s i t s e l f v i s u a l l y m a i n l y t h r o u g h t h e t e x t u a l e f f e c t o f c u t u p o r t o r n s e g m e n t s o f p a p e r

- 10 -

A NIMATED

S HORT

F ILM CHARACTER

P e n g u i n P o l a r B e a r F r o gP r o t a g o n i s tM o s a

- 11 -

A NIMATED

S HORT

F ILM CHARACTER

B a t - t y p e p a r a c h u t e

C r a n e -s h a p e d b o a t

S e a m o n s t e r J e l l y f i s h

O w l -s h a p e d h o t a i r b a l l o o n

L o b s t e r

- 12 -

A NIMATED

S HORT

F ILM SCENE

- 13 -

A NIMATED

S HORT

F ILM SCENE

D i v i d e d i n t o t w o p a r t s , n a m e l y , t h e r e a l i t y o f a f o r e s t a n d t h e f a n t a s y o f a n i m a g i n a r y w o r l d , a l l c r e a t e d w i t h c o l l a g e m a t e r i a l s

- 14 -

A NIMATED

S HORT

F ILM POSTER

B l a c k v e r s i o n

W a n t t o e m p h a s i z e t h e o t h e r s i d e o f l o v e , w h i c h g i v e s a f e e l i n g o f b u r d e n

- 15 -

ANIMATED

SHORT

FILM POSTER

W h i t e v e r s i o n

P r o t a g o n i s t , w h o i n t h e f o r e g r o u n d , d o e s n o t k n o w w h a t h e w i l l e n c o u n t e r o n a j o u r n e y o f a d v e n t u r e

- 16 -

A NIMATED

S HORT

F ILM

SCREEN CAPTURE

/ 01

/ 04

/ 07

/ 10 / 11 / 12

/ 08 / 09

/ 05 / 06

/ 02 / 03

- 17 -

A NIMATED

S HORT

F ILM

SCREEN CAPTURE

/ 12 / 22 / 23 / 24

/ 09 / 19 / 20 / 21

/ 06 / 16 / 17 / 18

/ 03 / 13 / 14 / 15

- 18 -

A NIMATED

S HORT

F ILM

SCREEN CAPTURE

/ 25

/ 28

/ 31

/ 34 / 35 / 36

/ 32 / 33

/ 29 / 30

/ 26 / 27

- 19 -

A NIMATED

S HORT

F ILM

SCREEN CAPTURE

/ 36 / 46 / 47 / 48

/ 33 / 43 / 44 / 45

/ 30 / 40 / 41 / 42

/ 27 / 37 / 38 / 39

- 20 -

A NIMATED

S HORT

F ILM

SCREEN CAPTURE

/ 49

/ 52

/ 55

/ 58 / 59 / 60

/ 56 / 57

/ 53 / 54

/ 50 / 51

- 21 -

A NIMATED

S HORT

F ILM

SCREEN CAPTURE

/ 60 / 70 / 71 / 72

/ 57 / 67 / 68 / 69

/ 54 / 64 / 65 / 66

/ 51 / 61 / 62 / 63

- 22 -

A NIMATED

S HORT

F ILM

SCREEN CAPTURE

/ 73

/ 75 / 76

/ 74 / 75

- 23 -

IMPLICATION

/ 75

A NIMATED

S HORT

F ILM

H u m a n b e i n g s a r e t h e m o s t d a n g e r o u s a n d t h e m o s t s e l f i s h a n i m a l s o n E a r t h

F r o m t h e a g r i c u l t u r a l a g e i n t o t h e i n d u s t r i a l e r a , w e a r e e n c o u r a g e d b y t h e a d v e n t o f t h e e x p e c t a t i o n s o f t h e N e w W o r l d , b u t h a v e i g n o r e d t h e e n s u i n g e n v i r o n m e n t a l p r o b l e m s c a u s e d b y h u m a n a c t i v i t i e s w h i c h h a v e o b v i o u s l y a f f e c t e d t h e g l o b a l c l i m a t e . T h e p r i m a r y i m p a c t h a s b e e n o n o r g a n i s m s – i n t h e c a s e o f p o l a r b e a r s , r e d u c i n g t h e i r l i v i n g s p a c e , c a u s i n g l a c k o f f o o d , a n d c r e a t i n g a n e n d a n g e r e d s p e c i e s .

E v e n i f h u m a n b e i n g s c a r e a b o u t t h e i m m e d i a t e b e n e f i t s , w h i l e i g n o r i n g t h e p o l a r b e a r ' s s u r v i v a l , h o w e v e r t h e w a r m i n g c a u s e d b y e c o s y s t e m i m b a l a n c e a n d c h r o n i c c h a n g e s m e a n s t h a t i n t h e f i n a l a n a l y s i s n o o n e w i l l s u f f e r m o r e t h a n h u m a n s

- 24 -

A NIMATED

S HORT

F ILM

DISPLAY AND MERCHANDISE

NOTEBOOK

TWO VERSIONS

T I P -SHAPED S E A L

HAND-MADE

- 25 -

EXHIBITIONA NIMATED

S HORT

F ILM

TEACHER ANDMEMBERS

INSTRUCTIONS

- 26 -

A S C E N T

BY ISSEY

M I Y A K E PERFUME AD

F r a g r a n c e f u l l o f o p t i m i s m , f e m i n i n e a n d l i v e l y

F r o m t h e f o r e s t

H y a c i n t h a n d g a l b a n u m s c e n t

F r e s h f r a g r a n c e r e l e a s e d i n t o t h e a t m o s p h e r e

V e r b e n a a n d j a s m i n e f o r f r a g r a n c e f u l l o f l i f e

REFERENCE

- 27 -

A S C E N T

BY ISSEY


STORYBOARD

1 2 3

4 5 6

7 8

I m a g i n e t h e f r a g r a n c e a n d f l a v o r e l e m e n t s

W i t h s i m p l e l i n e s a n d t e x t

A n a t m o s p h e r e e m e r g e s w h i c h i s a s s i m p l e a n d b e a u t i f u l a s t h e a i r

F i n a l l y, t h e p e r f u m e b o t t l e i s b r o u g h t o u t

made by FLASH and AE

- 28 -

A S C E N T

BY ISSEY


S i m p l e

B r a n c h e s s t r e t c h e d Bal le t dancer dances on the t ree

A s v i t a l a s a g r e e n b r e e z eA n e w s c e n t f o r w o m e n

N a t u r a l

1 2

3 4

5 6

- 29 -

A S C E N T

BY ISSEY


SCREEN CAPTURE

Bal le t dancer dances on the t ree

F ina l l y, b r ing ou t the per fume bot t le

L i n e s s e t i n t o a f l o w e r F l o w e r s i n t o p e r f u m e b o t t l e s

P u r e a n d f r e s h F r o m g r a y t o b l u e

7 8

9 10

11

made by FLASH

AE

PREMIERE

- 30 -

OPENING

CREDITS

D E S I G N NEW POWER OF DESIGN

T h e t h e m e i s t h e n e w p o w e r o f d e s i g n

D e s i g n p r o g r a m o p e n i n g a n d c l o s i n g c r e d i t s

T h e l i v e l y s e n s e o f s o u n d a n d c o l o u r s h o w s t h a t t h e d e s i g n d o e s n o t h a v e t o r i g i d l y a d h e r e t o t h e e n v i r o n m e n t

T h e d e s i g n i s d i f f e r e n t f r o m p r e v i o u s s t y l e

/ 01

/ 03

/ 05

/ 07 / 08

/ 06

/ 04

/ 02

- 31 -

OPENING

CREDITS

D E S I G N

SCREEN CAPTURE

/ 08 / 21 / 22 / 23 / 24

/ 06 / 17 / 18 / 19 / 20

/ 04 / 13 / 14 / 15 / 16

/ 02 / 09 / 10 / 11 / 12

- 32 -

CLOSING

CREDITS

D E S I G N NEW POWER OF DESIGN

/ 01

/ 04

/ 07

/ 10 / 11 / 12

/ 08 / 09

/ 05 / 06

/ 02 / 03

- 33 -

CLOSING

CREDITS

D E S I G N

SCREEN CAPTURE

/ 12 / 22 / 23

/ 09 / 19 / 20 / 21

/ 06 / 16 / 17 / 18

/ 03 / 13 / 14 / 15

made by FLASH

AE

PHOTOSHOP

ILLUSTRATOR

- 34 -

3 0S

S HORT

F ILM WHAT MATTERS TO YOU ?

FRIENDS

FAMILY

JOB AND CHILD

- 35 -

3 0S

S HORT


U p - t e m p o m u s i c a c c o m p a n i e s s i m p l e t e x t a n d p i c t u r e s

B r i e f p i c t u r e o f e a c h s c e n e

T o m a k e t h e v i e w e r t h i n k a b o u t w h a t i s m o s t i m p o r t a n t f o r t h e m

W a n t t o p r e s e n t a r e a l - w o r l d f a n t a s y i n w h i c h t i m e f l i e s a n d t h e r e i s v a g u e s e n s e o f u n c e r t a i n t y

?- 36 -

3 0S

S HORT


1 2

3 4

5 6

M a n y s m a l l p e o p l e f l a s h i n g l i k e l i g h t s

F o l l o w i n g t h e r h y t h m o f i t s b e a t t h e h e a r t s g r a d u a l l y e x p a n d s

U l t i m a t e l y c a u s i n g i t s f r a g m e n t a t i o n

S h o w i n g t i m e f l i e s( Tr a n s i t i o n )

F i n a l l y, o n l y o n e p e r s o n h a s a h e a r t w h i c h p o p s o u t o f h i s b o d y

- 37 -

3 0S

S HORT


7 8

9 10

11 12

Want to express the thoughts o f human in te r fe rence by the ex terna l env i ronment

( Tr a n s i t i o n ) N u m b e r s a n d c o m p l e x i t y o f t h e l i n e s w r a p p e d a r o u n d

( Tr a n s i t i o n )

- 38 -

3 0S

S HORT


13 14

15 1 6

17 18

F a m i l y

L o v e M e ( Yo u w i l l k n o w h o w t o l o v e o t h e r s i f y o u l o v e y o u r s e l f )

L i g h t s f l a s h w i t h t h e r h y t h m ( Tr a n s i t i o n )

F r i e n d s

- 39 -

3 0S

S HORT


19 2 0

21 2 2

23

W h a t m a t t e r s t o y o u Wo r d s s l o w l y i n h a l e d b y t h e b a c k g r o u n d

Q u e s t i o n m a r k c o v e r e d b y t h e l i g h t In ten t ion is to make the v iewer to th ink about what i s most impor tan t

SCREEN CAPTURE

made by FLASH

AE

PREMIERE

ILLUSTRATOR

- 40 -

KUOCHAO

DESIGN PROTFOLIO

- 43 -

DIGITAL

TVINTERFACE

INTERACTION DESIGN

W i t h t h e m o s t s i m p l e w a y t o a c h i e v e t h e p u r p o s e

S u i t a b l e f o r a l l a g e s

A c c o r d i n g t o u s e r ' s p o i n t o f v i e w

M u l t i -f u n c t i o n a l t e c h n o l o g y p r o d u c t s

C o n t a i n s a v a r i e t y o f i n f o r m a t i o n

- 44 -

DIGITAL

TVINTERFACE

IN PROCESS OF TESTING

1 2

3 4

5 6 7

1 Menu2 R e m o t e c o n t r o l b u t t o n c o n f i g u r a t i o n3 Menu4 Menu5 Interface test (Subject was 70 years old) 6 Interface test (Subject was 20 years old)7 Interface test (Subject was 15 years old)

TEST

E a s i e r t o i d e n t i f y p r o b l e m s

D e s i g n a u s e r -f r i e n d l y i n t e r f a c e

- 45 -

DIGITAL

TVINTERFACE

REMOTE CONTROL DESIGN

E a s y t o o p e r a t e

S u i t a b l e f o r a l l a g e s

M i n d f u l d e s i g n o f t h e s p e c i a l k e y s

P r e s e n t e d i n a c l e a r a n d s i m p l e w a y

BUTTONS

H O M E R e t u r n t o h o m e

P R E V I O U S B a c k t o p r e v i o u s s t e p

F U L L S C R E E N V i e w f u l l s c r e e n

C H A N N E L TA B L E W a t c h o t h e r t i m e o r p r o g r a m s

S U B T I T L E S D i s p l a y s u b t i t l e s

B I L I N G U A L C h o o s e d i f f e r e n t l a n g u a g e

S H O W A d j u s t t h e s c r e e n

回首頁

上一步

字幕

顯示

雙語 REC

OK

音量

頻道

+

-+

-

全螢幕

頻道表

- 46 -

DIGITAL

TVINTERFACE

ICON AND SCREEN DESIGN

1 2 3 4 5

1 Channe l

2 M o v i e

3 In fo rmat ion

4 Weather

5 F a v o r i t e s

SCREEN

H O M E R e t u r n t o h o m e

P R E V I O U S B a c k t o p r e v i o u s s t e p

F U L L S C R E E N V i e w f u l l s c r e e n

C H A N N E L TA B L E W a t c h o t h e r t i m e o r p r o g r a m s

S U B T I T L E S D i s p l a y s u b t i t l e s

B I L I N G U A L C h o o s e d i f f e r e n t l a n g u a g e

S H O W A d j u s t t h e s c r e e n

Clear and s i m p l e w a y

O v e r a l l s t y l e

A s t h e m a i n c o l o r i n b l u e

S h o w e d t h e s a m e c o l o r

a n d t e x t u r e w i t h t h e

r e m o t e c o n t r o l

- 47 -

DIGITAL

TVINTERFACE

INTERFACE PROCESS DESCRIPTION

Power

The Main Menu

Up and down the menu

k e y f r o m t h e r e m o t e

control

P r e s s t h e r e m o t e

control keys to zoom in

fu l l screen view

By remote cont ro l up

and down but tons to

se lec t channe l

Other par t - t ime may be

r igh t cho ice f rom the

drop-down menu

電影

生活資訊

天氣預報

我的最愛

001001緯來日本台

002

003

004

005

006

007

008

台視

中視

華視

民視

八大綜合台

中天綜合台

東風

其他時段

其他時段

ＯＫ

日期

時間

請選擇

請選擇

其他時段

ＯＫ

日期

時間

請選擇

請選擇

2 0 0 9 / 1 2 / 1 02 0 0 9 / 1 2 / 1 12 0 0 9 / 1 2 / 1 22 0 0 9 / 1 2 / 1 32 0 0 9 / 1 2 / 1 4

其他時段

ＯＫ

日期

時間

請選擇

請選擇 1 2 : 0 0 1 3 : 0 0 1 4 : 0 0 1 5 : 0 0 1 6 : 0 0

P r e s s OK

P r e s s RIGHT

P r e s s DOWN

P r e s s DOWNDROP

DOWN MENU

- 48 -

DIGITAL

TVINTERFACE


In to the weather page

頻道

電影

生活資訊

我的最愛

頻道頻道頻道

北

中

南

離島

東

宜蘭一週天氣預報

星期一（2009/12/21）

氣溫：15－18度降雨機率：10％

12/22（二）氣溫：17－21度降雨機率：10％

12/23（三）氣溫：16－20度降雨機率：10％

12/24（四）氣溫：15－18度降雨機率：70％

12/25（五）氣溫：17－21度降雨機率：10％

12/26（六）氣溫：17－21度降雨機率：70％

P r e s s OK

Se lec t Reg ion In to weather fo recas t

P r e s s OK

- 49 -

DIGITAL

TVINTERFACE


汽機車最新汽機車資訊情報

旅遊全台旅遊新資訊

時尚時下最流行時尚法則

新聞國際焦點新聞

運動運動新資訊

商業國際財經資訊

ＯＫ

類型

車廠

車款

2009 Honda Accord 2.0 VTi

廣告

車身型式 4門 5人座

變速系統 5速手自排

引擎規格 1997cc 直列四缸 16氣門

性能數據 156hp@6300rpm 19.3kgm@4300rpm

能源消耗平均12.4km/l 市區8.9km/l 高速公路16.2km/l

相關稅率牌照稅 NT$ 11,230 燃料稅 NT$ 6,210

於2008年在國內推出的八代 Accord，可以算是Honda在這一年最重要的產品，而且隨著本代

�� 。

� ��w�S�X� � ��5b5h5`5`5 5 �Y� � �h

�

不同的多元購車選擇。

車款概觀照片配備技術規格

In fo rmat ion page

P r e s s OK

I n t o t h e c a r m e n u , s e l e c t t h e d r o p -d o w n m e n u

I n f o r m a t i o n i n t h e a d v e r t i s e m e n t i n c l u d e s i n t r o d u c t i o n o f t h e a u t o m o b i l e , o v e r v i e w , equ ipment and spec i f i ca t ions fo r re fe rence

P r e s s OK

- 50 -

DIGITAL

TVINTERFACE


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景點景點食美食交通交通

民宿飯店旅館

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生活中每一天充斥著喧嘩與忙碌的職場與家庭生活壓力，您是否很想要給自己一、二天的時間帶著疲倦心放個假呢？

請您來到 “ 家園 ” ，讓美麗的宜蘭田園風光陪您共享難得的假期時光，您在大自然花草的陪伴下，在 “ 家園” 就會不自覺感到甜甜的溫馨自然，讓人有放鬆心情自然湧出一種幸福的感覺。 “ 家園 ” 的溫暖、放鬆愉悅、質樸不做作，拉近人與人的距離貼近自然。

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北

中

南

離島

東

KUOCHAODESIGN PROTFOLIO

T H E

M O M E N T Sketch

S o m e t i m e sJ u s t w a n t t o c a t c ht h i s m o m e n t

T h r o u g h t h e c a m e r a

M a y b e y o u s e e i s a n o t h e r w o r l d

1 2

3 4

5 6

- 53 -

T H E

M O M E N T Sketch

7 8

9 10

11 12

- 54 -

T H E

M O M E N T STORYBOARD

1 2

3 4

5 6

M a i n c h a r a c t e r t a k e p i c t u r e s

H e L o o k s a t t h e p h o t o s o n t h e w a l l S ighs , s l id ing backpack

The shadow on the ground ge ts together

T h e n g o e s o u t a n d t a k e s p i c t u r e s a g a i n

( Z o o m o u t )

- 55 -

T H E

M O M E N T STORYBOARD

7 8

9 10

11 12

Sighs , s l id ing backpack

The shadow on the ground ge ts together

He wakes up And he looks a t the camera on the tab le

S c r e e n b a c k t o h i s s l e e p i n g f a c e

H e g e t s t h e f i l m f r o m a n o t h e r o w n h a n d s

T h e n r u n n i n g a i m l e s s l y

made by FLASH

and

ILLUSRRATOR

- 56 -

T H E

M O M E N T SCREEN CAPTURE

1 2

3 4

5 6

M a i n c h a r a c t e r t a k e p i c t u r e s

Have a s igh

Sudden ly, he rea l i zes and backpack fa l lH e L o o k s a t t h e p h o t o s o n t h e w a l l

( Z o o m o u t )

- 57 -

T H E


7 8

9 10

11 12

Have a s igh

Tak ing p ic tu res in the dark o f spaceH e g e t s t h e f i l m f r o m a n o t h e r o w n h a n d s

H e w a l k s a i m l e s s l y

- 58 -

T H E


R u n n i n g i n t h e a l l e y

W i t h t h e p a c e o f a n x i e t y

K e e p w a l k i n g

A n d t h e n w a i k i n g a r o u n d

13 14

15 1 6

17 18

- 59 -

T H E


G r a d u a l l y w r i t e t h e t i t l e t e x t i n t h e p i c t u r e

m a d e b y A E

and

PREMIERE

19 2 0

- 60 -

KUOCHAO

DESIGN PROTFOLIO

T AIWAN

S T U D E N T

D ESIGN

COMPETITION

THEME

F u n d a m e n t a l

r o o t s / o r i g i n a l

/ s o u r c e /

f u n d a m e n t a l /

b a s e s

T h e r o o t i s

a s s o c i a t e d

w i t h q u i e t

e x e r t i o n ,

c a l m

r e f l e c t i o n ,

a n d t h e

c o n c e p t o f

g r o w t h

- 63 -

REFERENCE

R e t u r n i n g t o t h e

o r i g i n a l n a t u r e

o f d e s i g n , t h e

f undamen ta l va l ue

h a s s h o w n t o

r e f l e c t o n e ’ s o w n

i n n o v a t i o n s

B y t r a c i n g

t h e o r i g i n t o

u n d e r s t a n d t h e

s u r r o u n d i n g , t h e

b a s i c r o o t i s a

g r e a t s o u r c e o f

s t r e n g t h i n o n e ’ s

g r o w t h ; t h e r o o t

i s a n i n v i s i b l e y e t

p o w e r f u l f o r c e

T AIWAN

S T U D E N T

D ESIGN

COMPETITION

- 64 -

MODIFICATION

T AIWAN

S T U D E N T

D ESIGN

COMPETITION

T h e u p p e r l e f t p a r t i s

t o o m e s s y

FIRST MODIFICATION

SECOND MODIFICATION

M o d i f i e d p a r t o f t h e

ladder and b lood vesse ls

THIRD MODIFICATION

M a d e a s l i g h t a d j u s t m e n t

o f the co lo r and Image

- 65 -

COMPLETE WORK

T AIWAN

S T U D E N T

D ESIGN

COMPETITION

B l o o d , t h e m o s t f u n d a m e n t a l f o r c e o f l i f e , s h a l l b e t h e s o u r c e o f l i f e

To c o n n e c t w i t h t h e w o r l d , w e s h o u l d c a r e f o r p e o p l e a n d t h i n g s a r o u n d u s

U s i n g u l t r a - r e a l i s t i c m e t h o d t o e x p r e s s a s e n s e o f s p a c e s t a g g e r e d

- 66 -

INTERACT

W ORDS

W ITH SKETCH

D y n a m i c

p e r f o r m a n c e o f

p o w e r a n d b e a u t y

o f t h e v i s u a l

U s i n g b o d y

l a n g u a g e t o s h o w

t h e s i g n i f i c a n c e

o f t h e w o r d s

U s i n g t h e c o n c e p t

o f c o m b i n a t i o n

S t i m u l a t e m o r e

c r e a t i v e i d e a s

U n r e s t r a i n e d

i m a g i n a t i o n

To make th is w o r k

r e v e a l m o r e

p o s s i b i l i t i e s

- 67 -

F o n t s a r e t o o t r a n s p a r e n t A l so need to do some a d j u s t m e n t t o t h e p a r t o f h a n d s

MODIFICATION INTERACT

W ORDS

W ITH

FIRST MODIFICATION SECOND MODIFICATION

Adjus t to the par t o f hands P ic tu re becomes less c lu t te red Words change s ign i f i can t ly

- 68 -

INTERACT

W ORDS

W ITH COMPLETE WORK

T h e m e a n i n g o f h idden

Contrasted color and texture

Unrestrained desire

Would like to hide in the crowd

I n teg ra t i on o f t ex t and background

Many hands t r y t o grab it from different a n g l e s , b u t s t i l l cannot capture it

- 69 -

SHOOTING AND EXHIBITION

INTERACT

W ORDS

W ITH

- 70 -

PROCESS

- 71 -

T IMES

YOUNG

CREATIVE

AWARDS

GLOBAL WARMING ADVERTISING

T h r o u g h c r e a t i v e

a n d s i m p l e t e x t

P r o f o u n d v i s u a l

i m p r e s s i o n

T e l l t h e w o r l d

t h a t t h e

i m p o r t a n c e o f

g l o b a l w a r m i n g

i s e v e r y o n e ' s

r e s p o n s i b i l i t y

T h e t h r e a t o f

g l o b a l w a r m i n g

c r i s i s

N e v e r t o o l a t e t o

d o p r e v e n t i o n

- 72 -

T IMES

YOUNG

CREATIVE

AWARDS

BANNER AD COPY

S o o n e r o r l a t e r

p r e p a r e t o s e e i t a s n e v e r b e f o r e

W a n t t o u s e t h e s i l h o u e t t e i n a h u m o r o u s w a y

C l e a r l y e x p r e s s t h e c o n c e p t o f e n v i r o n m e n t a l p r o t e c t i o n

E c h o e s t h e c o n c e p t o f g l o b a l w a r m i n g i s e v e r y o n e ' s r e s p o n s i b i l i t y

- 73 -

T IMES

YOUNG

CREATIVE

AWARDS

MODIFICATION

D o e s n o t c o r r e s p o n d w i t h t h e t h e m e a n d r e l e v a n c e o f g l o b a l w a r m i n g

FIRST MODIFICATION SECOND MODIFICATION

C h a n g e t h e m e t h o d o f p r e s e n t a t i o n

E m p h a s i z e t h e c u l p r i t - c a r b o n d i o x i d e e m i s s i o n s

A l s o m a d e s o m e m i n o r c o l o r a d j u s t m e n t s

s oneror

later...prepare to see it as never befor e

Balloon

W h e n i t w i l l f l y a w a y o r b u r s t i s u n p r e d i c t a b l e

I f w e c o n t i n u e produc ing carbon d iox ide

T h a t t h e f a t e o f the earth is l ike a ba l loon

We cannot predict i t s f u t u r e

- 74 -

T IMES

YOUNG

CREATIVE

AWARDS

COMPLETE WORK

s oneror

later...prepare to see it as never befor e

P OSTER

D ESIGN

W a n t t o c r e a t e a s e n s e o f u n c e r t a i n t y i n t h e b l a c k p a r t

S h o w i n g a s e n s e o f f u t u r e t e c h n o l o g y i n t h e c o l o r p a r t

I w a n t t o e x p r e s s t h a t t h e i n d i v i d u a l , i n o r d e r t o a d a p t t o s o c i e t y , m u s t f i r s t h a v e b e l i e f i n s e l f

WHAT MATTERS TO YOU ?

- 75 -

WHAT MATTERS TO YOU ? P OSTER

D ESIGN

D o w n t o e a r t h

E v e r y s t e p l e a v e s i t s p r i n t

W i t h s t r o n g c o n t r a s t a n d c o a r s e t e x t u r e

- 76 -

- 77 -

CALENDAR

D E S I G N FRONT COVER

T o r e c o r d e a c h d a y

L o o k f o r w a r d t o e v e r y d a y

G i v e y o u r s e l f a s m i l e

D r i p p i n g s w e a t

S t r i v e t o r e a l i z e t h e d r e a m

- 78 -

CALENDAR

D E S I G NIN PROCESS OF TESTING

L o v e l y c o l o r sw i t h l i v e l y t e x t

H o p e t h a t t h i s y e a r ' s d a i l y l i f e i s f u l l o f e n e r g y

KUOCHAO

DESIGN PROTFOLIO

MOVENPICK

D ESIGN

CHARACTER COMPANY BACKGROUND

R i c h c o l o r

W o n d e r f u l t e x t u r e

F r e s h m a t e r i a l

C a r e f u l l y s e l e c t e d

P a i n s t a k i n g a n d m i n d f u l manu fac tu r i ng p r o c e s s

S w i t z e r l a n d ' s t o p 1 0 0 % n a t u r a l i c e c r e a m

- 81 -

CHARACTER CASTING MOTIVATION MOVENPICK

D ESIGN

C A T S

N a t u r a l a n d e l e g a n t

C h o o s e c a t t o b e t h e m a s c o t

B e c a u s e c a t s a r e s o m e t i m e s s w e e t a n d l o v e l y

S o m e t i m e s u n i q u e a n d n o b l e

- 82 -

MOVENPICK

D ESIGN

CHARACTER CHARACTERS

K i k i

6 - y e a r - o l d

G i r l

S w e e t

I c e c r e a m - l i ke h a i r

S c a r v e s a r o u n d t he n e c k

H o l d i n g a s p o o n

C a n n o t w a i t t o t a s t e t h e

v a r i o u s f l av o r s o f i c

e c r e a m

L i t t l e P

3 - y e a r - o l d

B o y

A d v e n t u r o u s

H a s a s t r o n g c u r i o s i t y

H e a d wr a p p e d i n

a b a l l of i c

e c r e a m b a l l

H a v e a p a i r o f sm a l l c

l a w s

P o c k y

1 - y e a r - o l d

B o y

N o t ye t l e

a r n e d t o w

a l k

L i k e p l a y i n g wi t h

t oy s

H a v e a b a r r e l hi d i n g b e h i n d

- 83 -

CHARACTER CASTING MOTIVATION MOVENPICK

D ESIGN

N a u g h t y

S t r o n g a m b i t i o n

T h r e e f r u i t s h a k e s o n

h i s h e a d

H o l d i n g i c e c r e a m

c o n e s

C r e a m - c o l o r e d

h a n g i n g

a r o u n d

h i s n e c k

t w i s t s

a r o u n d

M o m o

5 - y e a r - o l d

B o y

MODEL

- 84 -

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