Chi è Blasting News

Chi è Blasting News ?

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Blasting News – The Revolution is here

Blasting News is the first global, social magazine based on Sharing Economy principles. Started up in 2013, Blasting News is now reporting news globally.

International awards and visibility

In June 2015 Blasting News won the prestigious

INSEAD start up contest

“Blastingnews’ success is (to) feature (news) with a style, tone and frequency

that readers want”

“Contributors share their own content as widely as possible,

actively contributing (to Blasting News success).”

“Growing faster than expected is also an

issue” – Blasting CEO video interview Blasting on Portuguese TV

Blasting News is the first global, social magazine based on Sharing Economy principles. Launched in 2013, Blasting News is now reporting news globally.

Key Indicators (Nov 2015*)Spain

Germany

Brazil

Italy

TechnologyIndependence Social Enabler

Quality

Key Values

Meritocracy

Establish the leading global independent news magazine curated by the crowd, without a central newsroom or Editor-in-Chief, thanks to the extensive use of technology.

Openness

Mission

Anybody can publish original, high-quality news and share it with a global audience.

500 k

15 k

33.7 M

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No. Blasters**

No. News (monthly)

Monthly Unique Visitors

No. Countries

(*) Source: Google Analytics, internal data. (**) The members of the Blasting News community are called Blasters.

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Exceptional growth in 2015!

Blasting News has grown from 8 M to 33.7 M readers in 2015,thanks to the global expansion launched in September 2014...

Readers Blasters

>4x in 10 months

Source: Google Analytics

Source: Internal dataGlobal Data (monthly)• Page Views: 75 M

• Video*: 40 M

• Impressions: 400 M

• % mobile: ~50%

MUV by geography•Europe: 19 M

• Italy: 12 M (top 124**)

•Brazil: 13 M

•Spain & Portugal: 4 M

•United States***: 0.9 M

(*) Available inventory, displayed only when ads are sold. (**) Blasting News is the TOP 124 websites in Italy, and the TOP 3,258 website worldwide (source: Alexa, 20/11/2015). (***) US just started up in September 2015

Monthly Unique Visitors (MUV), millions

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Comparison with “best-in-class” in their start-up phases

…growing faster and with less money invested than any of the best-in-class “new media” players in their start-up phase (market more mature, but competition much tougher).

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1 5 6 7+

Monthly Unique Visitors

(MUV) M

TIME FROM START UP (years)

432Company (1)

BuzzFeed

Medium.com

The Huffington Post

- - $3.5 - $8.0 - $285.1- - $25 $57 - - -

$2 $5 $5 $25 - - AOL*

(*) Huffington Post bought by AOL (**) 34.8 M$ in 2012-2013, 50.0 M$ in 2014, 200.3 M$ in 2015Source: (1) CB Insights (2) Quantcast, comScore, Google Analytics

Total funds raised

$82

$37

$296.6

(launched in 2013)

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(launched in 2012)

(launched in 2006)

(launched in 2005)

**

(2)

Funds raised (Data in M)

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The Readers – Who are they?

Business

12%

Sports

15%

Politics

10%

Tech

4%

22%

Entertainment

37%

Others

Blasting News readers are Millennialsand Opinion Leaders 2.0 who live on the web.

Age(1)

Gender(1) Interest (2)

Behavior (2)

Female

61%

Male

39%

Source: (1) Google Analytics, October 2015 (2) Internal data, October 2015

Opinion Leaders 2.0 who live on the webMillennials

• 67% of blasters have an active & engaged social network community

• 97% have written an article or shared their opinion on social networks in the last month

• 50%+ of Blasting News readers are Millennials

Cos’è la Rivoluzione ?

Native Marketing Revolution – What’s going on?

Problems

Solution

• How many people use an ad-blocker?

• 40% in the US

• 30% in the UK (EU average)

• 22% in Italy

Ad-blockers arespreading very fast

People don’t trustdisplay advertising anymore

• When asked “What do you trust more:

display advertising or content read in

a magazine?”

81% of respondents replied: “I trust

content more”

Go from being an advertiser that promotes,to being a friend who suggests. Yes, you can!

Watch at the video!

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Type of content

• Advertorials convey only positive messages written by a single contributor, very unnatural – it smells like advertising (and people don’t trust it)

• Native Articles provides the best set of different messages about the brand, produced through a creative contest launched among Expert Blasters

Advertorials / Content MarketingBlasting News Native Marketing vs.

Visibility• Advertorials might not be viewed by

anybody (but they are good if you want a big book of papers for your press release)

• Native Articles are read by a guaranteed number readers: 30,000. Moreover the Brand has 100% share of voice and page domination on Native Articles.

Social Sharing

• Advertorials don’t get social mentions nor social sharing (unless the Client pays for Facebook/Twitter campaigns)

• Native Articles are shared by Expert and Influencer Blasters (Opinion Leaders 2.0) to target audiences on social networks, creating a powerful social wave

Native Marketing Revolution – Key Unique Strengths

Measure• Native Articles are fully measurable: number of

UPV, engagement metrics inside Blasting News and outside Blasting News

• With advertorials you can’t measure your success in detail.

Blasting News Native Marketing approach has a clear set of unique strengthsif compared to traditional content marketing, such as Advertorials

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Gain Trust

Reachnew targets

• Consumers trust content from real people, especially those they know, not advertisers. Blasting News generated content is just that.

• Stories about your brand and products will be spread through search engines, social media and Blastingnews.com. Blasting News generated content will be about what people are really passionate about – a great way to engage new audiences

Think Global• Leverage on a global experience, given by an homogenous, fast-reacting system

in 34 countries, 24 languages, and an active community of 500,000 engaged blasters

Key Benefits Main elements

Native Marketing Revolution – Key Benefits

Understandyour clients

• Blasting generated content will show the Brand what users are really passionate about: great marketing and customer research

A

B

C

D

Guaranteedresults

• The brand receives a pre-defined number of guaranteed real readers (no ad-blocker, no extra charge of the clicks on the banner at the end of the articles), plus can activate the Social Lift, targeted actions on social networks

E

Native Marketing is the most effective type of natural advertising,and can make the Brand stronger among similar customer segments.

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Ma… funziona ??

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GOAL

RESULTS

Great Brand effect generated by news content spread all over

the web

Very high share-rate on Facebook, resulting in even higher

diffusion of the Brand.

Unique Visitors reading the news: more than 18,100 in 9 days.

WHATWE DID

Launched the Native Campaign asking to the Italian Blaster

Community to research and write original, compelling content

about “eFFettiva”, following the brief shared with the client,

Repower

Published news content and spread it all over the web, especially

on Social Networks

Placed eFFettiva’s banner at the bottom of each news item and

eFFettiva’s skin in all the native articles. This drove highly

qualified traffic and views to eFFettiva

Created a dedicated eFFettiva Brand Page

Brand launching. eFFettiva is a new service brand owned by

Repower. The campaign’s goal was to launch the new brand & reach

the biggest audience via engaging content on a niche topic

ITALY

Great Result in Social Engagement

Case History – Launch of a new product

This news item got 984 shares on Facebook: a GREAT RESULT for a niche topic

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Case History – Spread the brand and build a community

GOAL

RESULTS HotelScan was seen as a friend, not as an

advertiser: great for trust! Unique Visitors on the news: more than 30,000 in

10 days

Great engagement both on Blasting News and on Social Networks

WHATWE DID

Launched Native Campaign asking Blasters to give personal suggestions about the best places to go all over the world

Trust building via engaging content on locations selected by HotelScan...

Spread the brand and build a community through storytelling (“What are the best places to go on holiday?”)

… also bringing new registeredusers, as a side effect

GLOBAL

The new hotel price comparison website

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Case History – Launch of the new brand

GOAL

RESULTS

Great Brand effect generated by news content spread all over

the web and by a permanent Brand Page dedicated to Ben

Assicura with videos and news

Unique Visitors reading Ben Assicura news: more than 14,000,

in 18 days

CTR on the Banner: >5.0%

WHATWE DID

Launched the Native Campaign asking to the Italian Blaster

Community to research and write original, compelling content

about Ben Assicura

Published news content and spread it all over the web, especially

on Social Networks

Placed a Ben Assicura banner and video at the bottom of each news

item, driving highly qualified traffic and views to Ben Assicura

Created a dedicated Ben Assicura Brand Page

Dedicated Brand Page

Banner, at the bottom of each news

Brand launching. Ben Assicura is a new insurance brand owned by

Direct Line. The campaign’s goal was to launch the new brand &

reach the biggest audience via engaging content on a niche topic

ITALY

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Join us: www.blastingnews.com

Q&A

Andrea [email protected]