How to Attract the Loyal Supplement Buyer
Dec 08, 2014
How to Attract the Loyal Supplement Buyer
New Awareness of Nature, Wellbeing, Fitness
Earth Day 2012
Walk the road from your customer’s perspective
3 Goals for Today
1. How to Be Awesome2. Power of the Web3. Best Ideas Exchange
**3 new ideas for your store
Quiz
Who is the #1 influencer of
natural health products today?
1. Know Your Audience
Quiz
Who is your target
audience?
Natural Health ContinuumCore Customers Mid-level customers Periphery customers
Awareness LadderConvinced – ready to buy
Your solution
Solutions exist
Problem No problem
How to Use Awareness Ladder1. What is current level of awareness? 2. What are they looking for right now?
3. What are they open to?
4. What will get their attention?
5. How can you help them take the next step?
Be Awesome!
1. Customer Service & Staff2. Products & Merchandising3. Marketing
Be Unique
Quiz
What is one thing your store
does that is unique?
Be the Expert
Provide Guidance & Education
Remember Names & Preferences
Events – Partner with Suppliers
Find the Fabulous Finds –CHFA!
Be the Hello of the Day!
Do you have a website?
Astounding Web Stats
80% research products online before buying locally
69-84% search for health info82% search for local businesses
44% local business have websites
Are they finding you?
4. Content is…
Social Media Sales Funnel
Sharing ideas: 3 Best ideas for
getting loyal customers
*5 Step System for Fresh Customers Daily*Best ideas from CHFA Lynda Goldman: 514 [email protected]