Chevrolet Volt 2014

Hybrid Car CHEVROLET VOLT 2014

By Team 1: Prajakta, Abhinav, Arjun and Manish

TARGET

Young mothers, single mothers, executive women and working women in India

TAM: Women’s population in India * % Women in metros * % who can afford * % Willingness to buy

0.628 bn * 10% * 25% * 10% = 1.5 mn

TAGLINE

Historically

proven – When nature

sought balance…

… it turned to a

woman

Love, Happiness, Ambition, Success, Independence

MOOD BOARD

FIELD OF EXPERIENCE

Celebrity EndorsementMost successful women

and working mother celebrity in India

HOW TO COMMUNICATE