2012 Event Summary | Reese’s The Chevrolet Gotham Classic is produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | GazelleGroup.com December 22, 2012 presented by Challenge Round Additional Games at Host Sites December 15-30, 2012 Syracuse | Temple | Detroit | Canisius | Alcorn State VS. Madison Square Garden
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2012 Event Summary | Reese’s The Chevrolet Gotham Classic is
produced by: The Gazelle Group | 475 Wall Street | Princeton, N.J.
08540 | GazelleGroup.com
December 22, 2012 presented by
Challenge Round
December 15-30, 2012 Syracuse | Temple | Detroit | Canisius |
Alcorn State
Vs.
Summary of Contents
SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of
Sponsor Benefits
........................................................................
3
EVENT HISTORY AND INFORMATION - Miscellaneous Facts
.............................................................................................................
5 - Results and Awards
.............................................................................................................
6 - Demographics of College Basketball
......................................................................................7
- Event Demographics
............................................................................................................
8 - Madison Square Garden
.......................................................................................................
9
MEDIA EXPOSURE - In-Game Television Exposure
..............................................................................................
11 - Supplemental Exposure
......................................................................................................
13
ON-SITE EXPOSURE & PROMOTIONS - Center Hung Scoreboard Mentions
......................................................................................15
- Customized Promotions
......................................................................................................16
GothamClassic.com | 3
Sponsorship Benefits
TELEVISION EXPOSURE - One (1) on-court decal located on each end of
the floor (total of 2). - Minimum of four (4) minutes per game of
unobstructed in-game television exposure on the courtside digital
signage (total of 12 on ESPN2; total of 4 on ESPNU).
ON-SITE EXPOSURE - In-arena exposure on the courtside digital
signage. - One (1) public address announcement per game. - One (1)
mention per game on the videoboard. - One (1) on-court promotion
per night during a halftime or time-out (total of 2) - One (1)
on-site display in the concourse or near the main entrance to the
arena. The display can be used for sampling, coupon distribution,
premium item giveaways, etc. - The opportunity to create a halftime
or time-out on-court promotion.
ON-SITE EXPOSURE - Eight (8) premium location tickets to the
showcase game at Madison Square Garden. - Eight (8) invitations to
the pre-game Hospitality Reception at Madison Square Garden.
Reese’s Courtside LED signage shown at Madison Square Garden, on
ESPN2, SportsCenter, and sports highlight shows across the
country.
GothamClassic.com | 5
Did You Know???
- By all measures, the inaugural Chevrolet Gotham Classic was a
success. The tournament featured No. 3 Syracuse and Temple, the
fifth and sixth winningest college basketball programs in the
country. It also featured one of the surprise teams in the country
in Canisius, and a Detroit team that featured one of the top 50
players nationally in Ray McCallum.
- ESPN televised a pair of games of the Chevrolet Gotham Classic.
On Dec. 17, ESPN2 was there as Hall of Fame coach Jim Boeheim of
Syracuse earned his 900th career victory, becoming one of only
three coaches in history to achieve 900 career Division I wins.
ESPN2 also televised the Challenge Game of the event, Temple’s
stunning 83-79 upset of Syracuse from Madison Square Garden. In
addition, Time Warner Cable Sports aired a pair of Syracuse home
games (Canisius and Alcorn State), as well as the Canisius-Alcorn
State game.
- For the Syracuse-Detroit game, ESPN2’s broadcast team consisted
of John Saunders, Jay Bilas, and sideline reporter Doris Burke. For
the Syracuse-Temple game at Madison Square Garden, Bob Wichusen and
Doris Burke provided the commentary.
- The Challenge Game of the Chevrolet Gotham Classic drew 12,648
fans to Madison Square Garden. In all, over 78,000 fans attended
the inaugural Chevrolet Gotham Classic.
Doris Burke of ESPN interviews Temple Head Coach Fran Dumphy
following the game at Madison Square Garden.
6 | GothamClassic.com
Tournament Bracket
Monday Dec. 17 7:00 P.M.
7:00 P.M.
7:00 P.M.
Thursday Dec. 27 7:00 P.M. TWC
Saturday Dec. 29 No. 9/7 Syracuse 57, Alcorn State 36 7:00 P.M.
TWC
Sunday Dec. 30 Detroit 83, Canisius 78 7:00 P.M.
Thursday Feb. 28 Detroit at Temple 7:00 P.M. *
*postponed from Dec. 28
Temple 83, No. 3 Syracuse 79
2012 CHEVROLET
GOTHAM CLASSIC
All Times Eastern
No. 3 Syracuse 72, Detroit 68
Madison Square Garden, New York, N.Y.
Visit GothamClassic.com for more information The Gazelle Group |
475 Wall Street | Princeton, NJ 08540 | 609-921-1300 |
gazellegroup.com
No. 4 Syracuse 85, Canisius 61
GothamClassic.com | 7
Basketball Demographics
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE
AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES
THAN THE AVERAGE U.S. ADULT.
To be read: Male 25-54 College Basketball viewers are +82% more
likely to be decision makers for the purchase or lease of a truck
than the average U.S. Adult.
Automotive Truck: net any vehicle DM SUV: net any vehicle DM Any
Vehicle: net any vehicle DM
182 199 186
136 155 151 156
Beverages Regular Domestic Beer: drank past week Imported Beer:
drank past week Regular Soft Drinks: drank past week
149 160 145
Computers Personal Computers: bought past year PC Hardware: bought
past year Online Internet Service: use daily
150 162 179
151 170 147
Financial Securities: current market value of investments $50K+
Credit Cards: average monthly expenditure $450+
239 192
169 151
152
Insurance Auto/Vehicle Insurance: DM for company used Life
Insurance: DM for company used Homeowner’s/Property Insurance: DM
for company used
156 189 177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past year Jeans: bought any past year
Athletic/Workout Wear: bought any past year Cross-Training Shoes:
bought any past year
183 156 229 151
Personal Supplies Razor Blades: used any past 6 months Shaving
Creams/Gels: used any past 6 months Headache Remedies & Pain
Relievers: used past 6 months Prescription Drugs: any prescription
filled past month
162 152 149
151
Restaurants Fast Food Restaurants: dined 9+ times past month Family
Restaurants & Steak Houses: dined past month
166 166
Travel Hotels: Business, stayed 5+ nights past year Airline Travel:
Business, any round-trip flights past year Car Rental: Business
Use, any rentals past year
192 223 192
CATEGORY PRODUCT INDEX
8 | GothamClassic.com
Event Demographics
MALE 72% FEMALE 28% AGE 10.1% of fans are <17 yrs old 17.5% of
fans are 18-24 yrs old 29.6% of fans are 25-34 yrs old 30.5% of
fans are 34-54 yrs old 12.3% of fans are 55+ yrs old
EDUCATION 86% are college graduates or have attended college 5%
have a high school diploma 9% have attended some high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per
week 34% watch college basketball 2-5 hours per week 27% watch
college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per
week 24% eat out 3-5 times per week 9% eat out 5-8 times per week
6% eat out more than 8 times per week
HOUSEHOLD 18% have a household income of <$50,000 INCOME 16%
have a household income of $50,000 - $74,000 18% have a household
income of $75,000 - $99,000 16% have a household income of $100,000
- $149,000 32% have a household income of $150,000+
GothamClassic.com | 9
“THE GARDEN”
“It’s known simply as ‘The Garden,’ a perfect appellation for a
place where legends grow. To millions, those two words mean just
one thing: Madison Square Garden, billed in typical New York hype
as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or
Sinatra, or the Pope... They know the stage is brighter here than
anyplace else!”
“The Garden is more than a building. The history is so rich, and
people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP
Writer Larry McShane
“Whether sitting in the locker room or waiting in the wings,
athletes and artists view the Garden as the pinnacle: the best
venue in the biggest city before the brightest audiences.”
On so many nights across it’s 125 year history, the Garden has been
THE place to be. Today, Madison Square Garden extends its greatness
onto busy Seventh Avenue between 31st and 33rd Streets in
Manhattan. The first Garden opened on Fifth Avenue in 1879 and has
since changed locations and revolutionized into the 19,763-seat
arena at its current location. The Garden is no stranger to college
basketball, hosting the very first major postseason tournament, the
National Invitational Tournament, in 1938. Well known across the
globe, the Garden is more than an arena. Nearly five million fans
pass through the Garden’s turnstiles every year, taking in such
familiar staples as the New York Knicks, Rangers and Liberty,
concerts, world championship boxing, and of course, college
GothamClassic.com | 11
Date Game Network Time
Minutes of unobstructed exposure on courtside LED Signage
Time in excess of contract: 0:45
Date Game Network Time
Minutes of exposure on the court decals
Reese’s courtside LED signage during Championship Rounds at Madison
Square Garden.
12 | GothamClassic.com
Television Exposure
Reese’s LED signage (above) and court decals (left, below)
during
the Challenge Round on ESPN2 at Madison Square Garden.
GothamClassic.com | 13
Supplemental Exposure
TELEVISION - The Chevrolet Gotham Classic was featured in ESPN’s
promotional spots. - National, regional, and local sports highlight
shows. - Local news network sports coverage.
RADIO - Championship Round coaches participated in interviews on
ESPN Radio and ESPN Radio New York to promote the event.
ESPN broadcasting live from Madison Square Garden.
GothamClassic.com | 15
On-Site Exposure
Reese’s :15 commercial and logos appear on the Gardenvision center
hung scoreboard and endboard LED ribbons during PA
Announcements and Promotions.
16 | GothamClassic.com
Customized Promotions
Two lucky fans competed in the Reese’s “Perfect Combination”
shooting contest
(above, below).
Two lucky fans were selected and announced for the Reese’s Perfect
Seat Upgrade. A great
game from a great view, the perfect combination
(above).
Pre-Game Hospitality (left).
The Pre-Game Hospitality
Reception was held in Madison Square Garden’s Legends Room
prior to the game.
GothamClassic.com | 19
Press Coverage
As the one of the nation’s premier college basketball events, the
Chevrolet Gotham Classic received an enormous amount of press
coverage in the local, regional, and national media. The entire
footprint of the event includes the five home sites and the
Challenge Round in New York City, for a total of 10 games.
In 2012, stories before, during, and after the event were written
by the Associated Press and circulated in most large and small
newspapers across the nation. The event enjoys a tremendous amount
of exposure on the Internet, on both national and sport-specific
web sites. More specifically, the Chevrolet Gotham Classic was
featured in articles in, but not limited to, the following
media:
- SI.com - ESPNNY.com - Detroit Free Press - ESPN.com - SNY.com -
Buffalo News - CBSSports.com - Boston Herald - CSNPhilly.com - New
York Times - Philadelphia Inquirer - South Jersey Times - New York
Daily News - Philadelphia Daily News - Bucks County Courier Times -
New York Post - Syracuse Post-Standard - New York SportsDay