Chevra 2010 07_14_tip_personas

Reaching Your Target AudienceIn a way that they’re receptive to your messages

Luis MaimoniCreative Director, Fresh!

Business ChevraJuly 14, 2010

Emperor Kuzco tells Pacha that he intends to destroy Pacha's village and build "Kuzcotopia”:

Pacha: But, but, um, where will we live?Kuzco: Hmm. Don't know, don't care. How's that?

Your “Target Market.”

One to one. Not “One Size Fits All.”

Let’s get to know our candidates!

Get to Know Them• Background?• Daily activities?• Goals & aspirations?• Relevant problems & current solutions?• Circumstances that drive their decisions?

Get to Know Them• Publications• Web sites/blogs/social media• Events• Interviews

• Know what they talk about.• Know the actual words & phrases they use. • Know the media they prefer.

Persona Payoffs

Keywords

Easy to use.Hard to choose.

The Challenge of Choosing Keywords

The Challenge of Choosing Keywords“Long Tail” keywords!

More Info?Would you like this presentation in .pdf format?

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