Cherry Mobile Blaze Review

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Cherry Mobile Blaze Review: LargeScreen and Sexy Curves on a Budget

JM BalicanoJanuary 14, 2013Reviews210 Comments

Update: Cherry Mobile has announced that a Jelly Bean 4.1 update is now available for the Blaze. Make sure you

still have your receipts and head out to a service center

Cherry Mobile has had a lot of success with the Flare and the Titan, and the local phone brand looks to have a

challenging time following them up. However, they dont appear to be taking this challenge lightly, releasing the

Skyfire, Flame and Blaze in quick succession to make sure that budget-minded Filipinos stay salivating at just how

much their pesos can get them. The Cherry Mobile Blaze appears to be the most intriguing of the bunch, deliveringa mix of looks and features that you would only typically find on smartphones that cost two or three times as much.

The most notable features in particular are the flagship-sized 4.7 inch screen and 8 megapixel autofocus camera. To

put things in perspective, my Galaxy Note has an 8mp shooter while the most successful flagship phones of 2012

were in the >4.5 range. Still, there has to be some compromises. After all, theres only so much you can cram into

something that only costs Php6,499, right? Read on and find out in my Cherry Mobile Blaze review.

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Build Quality and Design: S3 Clone

The Cherry Mobile Blaze is an elegant, albeit, generic-looking phone with curved sides and rounded corners that

make it much more pleasant to hold and look at compared to the boxy design of the Flare or Titan. The white Blaze

variant is especially pretty, and the paint job on the back cover even mimics the white S3, achieving a faux ceramic

white finish. Theres no avoiding comparisons to the Galaxy S3 on this one, particularly on the white variant of

the Cherry Mobile Blaze. It mimics everything from the rounded sides and corners down to the layout of the

navigation keys and the shape of the home button. Its not a 1:1 copy of the S3, though. The Blaze is a bit thicker and

heavier than the S3, so cases designed for the S3 wont fit properly. Believe me, I tried.

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Front: Earpiece, Proximity and Ambient Light Sensors, Front-facing Camera, Navigation Keys

This being a full touchscreen device, the screen dominates the entire front of the Cherry Mobile Blaze, and the bezel

on the sides is thin enough to be satisfactory. Above the screen are the earpiece, proximity and ambient light

sensors, along with the front-facing camera. To the bottom, theres the S3-esque layout of the navigation keys: a

hardware home button and the capacitive menu and back buttons on either side of it.

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Right Side: Volume Rocker

There arent too many hardware control buttons on theCherry Mobile Blaze aside from the home button. The

volume rocker on the right is large and easy to press. Perhaps a little too easy, as I would often end up accidentally

messing up the volume of the music I was listening to whenever I would pull the Blaze out of my pants pockets. Its

situated along the silver-gray accent line that runs along the edges of the device. On the left, theres the micro-USB

port that does double-duty as the charging port.

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Left Side: Micro USB Port

At the top, theres the Power/Lock button and 3.5mm headphone jack. The Power/Lock button is situated just slightly

off-center to the right and is easy enough to press using your index finger, whether youre right or left-handed.

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Top: Power/Lock Button, 3.5mm Headphone Jack

The bottom of the Cherry Mobile Blaze is almost totally bare. Theres the tiny microphone pinhole for calls and sound

recording. Theres also asmall notch so its easier to pry off the back cover, and thats it.

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Bottom: Microphone Pinhole, Notch for Easy Back Cover Removal

At the back of the Cherry Mobile Blaze, youll find the 8mp autofocus camera and flash, along with

the Blaze and Cherry Mobile branding. Right below the Cherry Mobile branding is the loudspeaker. One thing I like is

that the branding is small and not very obvious. Its even in a light gray so it doesnt stand out at all. I like Cherry

Mobile and all that, but Im sure a lot of people will still want to keep it discreet.

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Back: Main Camera, Flash, Blaze and Cherry Mobile Branding, Loudspeaker

Overall, the build quality and design is pretty solid. Ignoring the S3-inspired looks, the Cherry Mobile Blaze is a

gorgeous phone to look at, particularly if you own the white variant. Its still an all plastic build nothing premium, but

I wouldnt expect anything else but plastic on something that costs considerably less than Php10k. Cherry Mobile also

did a nice job with the finish. If you look closely at the back (its not visible in the photos), youll observe a subtle

texturing that helps deceive you into believing you paid more than you did for the Blaze. If theres anything I have to

complain about, it would be the placement of the micro-USB port. Upper left of the screen. Really? Its a rather odd

placement to be sure, especially when you consider that the placement of just about everything else makes sense.

The Screen: Not IPS, But Still Surprisingly Good for aBudget Phone

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Sorry about the smudging

Larger screens make content consumption so much easier and was one of the reasons I was looking to upgrade from

the Flare to the Blaze. The Cherry Mobile Blaze sports a large 4.7 inch capacitive LCD display with an FWVGA (480

x 854) resolution. That gives it a pixel density of 208PPI (pixels per inch), which is reasonably good considering its

price and size. That makes it noticeably sharper than the Titan (187PPI), but not as good as the Flare (233PPI).

Those are some decent numbers, but how does the Blazes display perform when it comes to real life usage?

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Readability is one of the things the Blaze excels at when youre indoors and I had a great time reading articles using

the Flipboard app. Its not an IPS display, so viewing angles arent that great, but all in all its still surprisingly good.

Theres a good deal of white-shifting when you start to look at it from an angle, but text is still readable and you can

still make images out for what they are. In fact, it would seem to be on par with the Flares display, which some are

arguing isnt an IPS display at all. That controversy aside, the Blazes display is also capable of some deep blacks

and great color reproduction. That, plus the wider aspect ratio makes it great for watching movies. More on that later.

On the other hand, outdoor readability is rather poor. Youll want to crank up the brightness if you want to be able to

make out that text message you just received when youre outdoors.

The Chipset: Galaxy Nexus Numbers for a Third of thePrice

The Blaze features a MediaTek MT6577 chipset with a 1GHz dual core ARMv7 CPU and PowerVR SGX 531 GPU.

Its basically the same setup as on the Cherry Mobile Titan and performs similarly, albeit a notch lower in the

benchmarks because there are exactly 25,920 more pixels to process (409,920 pixels on the Blaze vs 384,000 for the

Titan). I ran the Cherry Mobile Blaze on stock software through 4 popular benchmarking tools. Quadrant and Antutu

both measure things like CPU, I/O and graphics performance. KFS is another popular graphics benchmarking tool

that runs OpenGL 2.0 tests to stress vertex throughput, fill rate, and draw calls. Finally, NenaMark2 is an OpenGL|ES

2.0 benchmark for high-end mobile devices that runs a device through several scenes to test performance on various

effects. Check out the numbers below.

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The Cherry Mobile Blaze scores pretty well against popular devices like the Galaxy Nexus and Atrix 4G in Antutu and

Quadrant, getting a 6,941 and 2,839 respectively. On KFS, the Blaze only achieved an average of 18.5FPS across all

three tests, topping out at 25.6FPS on the vertex throughput test and 14.7FPS and 18.3FPS on the fill rate and draw

call tests respectively. On the other hand, it averaged 26.8FPS on NenaMark2 to put it slightly behind the Optimus

2X. The MediaTek MT6577 chipset is still quite capable at its price point, although the PowerVR GPU is positively

ancient. Thankfully, it was capable enough to play some of the more graphically intensive games, which I ll cover in

the gaming section of this review.

The Software: Almost Stock ICS. Even the Icons!

One thing I like about the Android smartphones from local phone brands is that they dont customize their stock

ROMs as much as the more established brands do. The Flare that I reviewed about a month ago was one good

example of a barely touched stock ROM, but I didnt like that they modified the stock icon set. I appreciate that the

Cherry Mobile Blaze didnt modify the overall look and feel of stock ICS, and the only noticeable changes they made

was to the wallpapers and notification area. The wallpapers are all Cherry Mobile-branded, which is typical of the

local brand, while the notification area has been modified to provide quick access to things like brightness settings,

data, and audio profiles, aside from the typical power toggles.

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Cherry Mobile or whoever took care of the firmware did a better job on the Blaze than on the Flare. The Flare was a

fine phone for the price, but there were some weird bugs and oversights, such as a missing FM radio app,

miscalibrated G-sensor, and sluggish screen auto-rotate. Those problems are not present in the Blaze and UI

navigation is quick and snappy. The animations are a bit fast, which was probably done intentionally to artificially

boost that snappiness, but I dont mind it at all.

Telephony: Messaging is Smoooooooth

As much as we want to do with our smartphones, its easy to forget their original intended function. The Blaze

functions quite well in the telephony department, and much of it has to do with that screen. Typing on the Blaze is

fast, responsive and accurate. The big screen has a lot to do with the improved typing experience, making this an

excellent phone for composing texts and emails. Call quality was also decent, and the only time I experienced any

dropped calls was when the recipient was in an area with poor reception (e.g. may girlfriend at her apartment).

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One flaw I cant overlook though is that the Blaze has a few compatibility issues when it comes to headsets with built-

in mics. The stock Cherry Mobile headset works fine, but my Sennheisers produced the same buzzy mess that Ive

experienced on phones like the A818, W100 and most recently the Flare. Thats a shame because my Sennheisers

produce awesomely balanced sound with no distortion, even when I crank up the bass to head-shaking levels.

Thankfully, you can use a regular pair of earphones with it and just speak into the phones built-in mic. It looks

awkward, but it works in a jiff if youre in an area with a lot of ambient noise.

Imaging: Megapixels Arent Everything (Sample ShotsUploaded)

Okay, so this part will disappoint those of you who were getting the Blaze for its 8mp autofocus camera. After all, its

one of the key selling points that catches everyones attention when they first hear about this phone. After all, my

Galaxy Note also has an 8mp camera and takes some of the best shots in its class.

However, megapixels are just one aspect of a camera and its the quality of the sensor that really determines how

good your shots are. The camera unit on the Blaze just isnt that good, even fora budget smartphone. Shots taken in

adequate outdoor lighting were passable, even decent at times, but those taken in low light ended up much darker

than the scene they were taken in. Also, shots tended to be warmer (slightly reddish) toward the center and colder

(slightly bluish) toward the edges.

Thankfully, the Blaze does come with a full suite of options that you can tinker with to try and get the best shots

possible. Theres even an Auto Scene Detection setting that takes care of that bit for you. Really, its a shame that the

camera performance doesnt live up to the fully-functional UI that its been given.

Update: Camera samples have been uploaded. Check them out below. Just click to enlarge

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Bright Outdoor Lighting Samples

Macro Shot

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Normal Outdoor Lighting Sample

Indoor with Flash Sample

Indoor No Flash

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Shot in a Completely Dark Room with Flash

Shot Under Fluorescent Lighting

Entertainment: Ditch Your Portable Media Player ButChoose Your Headset Wisely

One of the areas the Cherry Mobile Blaze really shines is when using it as a portable media player. It can handle just

about every multimedia preference you might have, as it has an FM radio, Music Player and Video Player app for allyour basic needs. YouTube is also pre-installed along with the stock ICS internet browser for consuming online

content. And being an Android phone, you can download third party applications if you feel that the stock apps dont

provide enough features.

Sound output is adequately loud, even when youre just listening to music from an FM station. Youll definitely want to

upgrade from the stock headset that Cherry Mobile provides, but youll have to be careful when buying one as it has

some of the same headset incompatibilities as the Flare. Examine the headphone jack to check whether it has 2 or 3

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segments. Headset jacks with 2 segments are your typical headsets that dont have any volume control or built in

mic, while those with three segments have either volume controls or a built in mic and tend to be incompatible with

the Blaze. The stock headset has a built in mic for telephony and a 3-segment jack, but a lot of others like my

Sennheisers just dont work properly on i t.

Gaming: AnotherThis is Just Php6.5k?Moment

What the Blaze lacks in the imaging department, it makes up for in gaming. That PowerVR SGX 531 GPU might be

circa 2006, but its still quite capable until now. I immediately downloaded NOVA 3, Need for Speed Most Wanted,

Dead Trigger, Agent Dash, Angry Birds Star Wars and Fruit Ninja from Google Play and put the Blazes gaming

prowess to the test.

I was surprised that NOVA 3 showed up as compatible with the Blaze on Google Play. After all, even my Note

struggled with consistent frame rates. While the game did indeed load, frame rates were in the single digits, rendering

the game unplayable. Still, I got through enough of the game to capture this screenshot:

The next game I tested on the Cherry Mobile Blaze was Need for Speed Most Wanted. It was the next most graphic

intensive game after NOVA 3 and this time, frame rates were better and gameplay was smooth. The audio stuttered a

lot though, but the game was still very playable. Its not like theres any dialog in this game you would have to listen to

anyway, but it was a shame since the game does have a decent soundtrack.

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Another favorite of mind that I like to use for testing is Agent Dash. Its still a 3D game, but it isnt as graphically

intensive as the first two. Its more of a casual game that is similar in playing mechanics as Temple Run. There were

absolutely no bugs this time around and gameplay was smooth. Waterfall scenes can tend to slow the framerates

down on lower end phones, but not so much on the Cherry Mobile Blaze.

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Finally, theres Angry Birds Star Wars and Fruit Ninja. While Angry Birds Star Wars is the latest iteration of the

popular Angry Birds franchise, its still one of the more basic games you can play. If it cant play on your phone, its

about time you upgrade. The same goes with Fruit Ninja. Obviously, both ran just fine on the Blaze, and since the

Blaze has a 5-point multi-touch screen, you can absolutely murder those fruits!

Battery Life: Its a Good Thing Cherry Mobile AlsoSells a Power Bank

Although the Android platform is notorious for being quick to drain even the highest capacity batteries that can be

found on smartphones and tablets, some devices are just especially bad. From the start, I didnt expect the Cherry

Mobile Blaze to have stellar battery life since the spec sheets I had checked across the internet listed it as only

having a 1,500mAh battery. This is a real downer on a phone that is able to provide as smooth and complete an

experience as the Blaze. I did a couple of tests on the Blaze to get a good idea for how this phone would last through

light and heavy usage.

The first test was made with screen brightness on low, screen timeout to 30 seconds, Network Mode on GSM only,and WiFi on for just 6 hours. Both GPS and Data were turned off. I only used the Blaze for light calling, texting and

browsing, and I didnt play any games or videos. The phone lasted me from 9 in the morning to almost 11am the next

day. That resulted in 26 hours of uptime without being plugged into a wall socket.

Of course, being a smartphone, I doubt anyone would use it that minimally unless they were getting the Cherry

Mobile Blaze as a secondary phone. So for the second, more power-intensive test, I had the phone on medium

brightness, screen timeout to 30 seconds, and Network Mode on GSM only. I also had WiFi on for about 3 hours,

Data enabled for 30 minutes, and GPS on for an hour. A also watched a 480p video (AVI format) for 30 minutes and

played Dead Trigger and Need for Speed Most Wanted another 30 minutes after that. Take note that I would switch

the Network Mode from GSM only to WCDMA only to really maximize the speeds and juice it was draining. Thephone lasted from 9am to just 7pm that same day, resulting in an uptime of only 10 hours.

While the Cherry Mobile Blaze is a very capable Android smartphone, it is hampered by its poor battery life. That

large screen and higher resolution compared to the Flare is just too much of an additional drain on the battery. On

moderate usage, it will still likely last you through a workday, but just barely. You may want to consider getting a

power bank, which conveniently enough Cherry Mobile offers as well.

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So Should You Buy the Cherry Mobile Blaze?

While the Flare provided a lot of value and performance at its price point, there were so many accompanying bugs

that I actually dedicated an entire Known Issues section on myCherry Mobile Flare review over on NoypiGeeks. But

for an additional Php2.5k, you can get the Cherry Mobile Blaze and its larger screen and a much better smartphone

experience compared to its little sibling, the Flare. The Blazes large 4.7 inch screen has a lot of benefits on top of the

specs, such as improved messaging due to the larger onscreen keyboard. The FWVGA resolution also makes the

Blazes screen more suited to widescreen videos since it is physically wider in landscape mode compared to the

WVGA resolution on phones like the Flare and Titan. Because of this overall improved experience, I would say that

the Blaze is indeed worth it.

However, if you are in the market for a smartphone that takes great pictures, the Blaze doesnt quite satisfy. There is

more to image quality than the megapixel count, and when compared to shots taken by my Note, which also has an

8mp primary shooter, the Blaze disappoints. The shots it takes are barely decent, but at that price point I shouldnt

have expected that much to begin with.

Overall, the Cherry Mobile Blaze is a great phone that really over-delivers compared to even phones from other local

brands that are in its price point. This is also a phone you wont mind taking out in the midst of all those Galaxy S3

and iPhone 5 users. Okay, maybe not so much against the iPhone 5. Camera shortcomings aside, Ive actually

enjoyed my time with the Blaze and it looks like this is going to be my primary phone for a while.

Cherry Mobile Blaze Specifications

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1GHz dual core MediaTek MT6577 CPU

Android 4.0 Ice Cream Sandwich

PowerVR SGX 531 GPU

4.7 FWVGA 5-point multitouch capacitive display

512Mb RAM

8mp autofocus rear-facing camera, VGA front-facing camera

3G/UMTS 2100 MHz

GSM/GPRS/EDGE 900, 1800 MHz

4Gb ROM, expandable up to 32Gb via MicroSD

WiFi b/g/n

Bluetooth 2.1

3.5mm audio port

Micro USB 2.0 port

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