+ Additional Background on Cherish Yearn www.AsiaHealthcareBlog.com www.RubiconStrategyGroup.com
Jun 20, 2015
+
Additional Background on Cherish Yearnwww.AsiaHealthcareBlog.com
www.RubiconStrategyGroup.com
+Overview
Facility Overview
Residences
Amenities
Hospital
Fees
+
Facility OverviewSite MapBuilding Descriptions
+
Administrative Offices, MegaFit Gym, Group Assembly HallBuilding 1: Hotel Buildings 13-14: Empty Residences
Building 8: HospitalCafeteria / Restaurant
Building 15: 50% Occupancy
+Residential Buildings
+1-Bedroom Unit
+1-Bedroom Unit
+2-Bedroom Unit
Where the 1-bedroom has a distinct “studio” or “loft” feel, the 2 bedroom unit does not. Its space is more open largely due to how the kitchen area opens up into the living room.
It is worth noting that the fees include furnishings. It is assumed the beds, dressers and desks like the one shown to the L are provided to the occupants.
+2-Bedroom Unit
+
Amenities
+Fishing Pond
The fishing pond is a great example of CY’s adaptation to established ways Chinese enjoy spending their time.
+Activity Areas
Each building has a common area on the first floor. Across CY, these areas are different – ranging from a café to a calligraphy studio. Beyond variety, this encourages walking and daily socialization.
+Cafeteria / Dining Hall
Meals are not included as part of the pricing plans.
+Rehab Area
The rehab area is one of the more interesting parts of CY:it echoes a classic paradigm for new models expanding intoChina … investing in the “hardware” is the easy part. Gettingthe “software” – in this case the trained staff, an awareness bythe occupants of the role of preventative exercise and rehabilitation,is the bigger challenge (as these rarely used pieces of modern equipment illustrate) – is the more difficult step.
+
Hospital
+Hospital
CY’s hospital capabilities roughly follow American nursing homeexpectations, although they are very early into how they deal withdementia and cerebral-vascular rehabilitation. They have recentlybegun to add memory care services. The hospital offers three levelsof service (more details on the “FEE” portion of this slide deck.It is interesting to note that the developers put the hospital on-site, whichis not always a good idea as it can remind residents of their age andpotential future age related health complications.
+
Fees
+Pricing Plans (March 2012)
Type of Room (# of People)
Fee (RMB/month) Membership Price
Standard Care Level
2 2,500 0
3 1,800 0
4 1,500 0
Nursing Care (Starting Point)
Private (Individual) 4,500 150 RMB/day or 4,500 RMB/month
“A” Level 2,700 90 RMB/day or 2,700 RMB/month
“B” Level 1,950 65 RMB/day or 1,950 RMB/month
+VIP Pricing Plans (March 2012)
Type of Room
(# of People)
Fee (RMB/month)
– Not a Member
Fee (RMB/month)
– If a Member
Available Buildings
10,000 7,500 01, 10
4 8,000 6,000 05
3 7,500 5,600 02, 03, 08, 09
2 6,500 5,000 04, 07
4,500 150 RMB/day / 4,500 RMB/month
“A” Level 2,700 90 RMB/day / 2,700 RMB/month
“B” Level 1,950 65 RMB/day / 1,950 RMB/month
+Contact Information
Benjamin Shobert
Founder, Managing Director
Rubicon Strategy Group, LLC
Two Union Square
601 Union Street, Suite 4200
Seattle, WA 98101
Phone: 206-652-3572
Fax: 206-652-3205
Mobile: 317-777-2926
Email: [email protected]
URL: www.CrossTheRubiconBlog.com or www.AsiaHealthcareBlog.com