checkoff WATCH On the web Test your answer How much milk has the checkoff’s partnership with Domino’s moved? ANSWER: According to the USDA’s Economic Research Service, other-than-American cheese sales (the category that includes mozzarella, provolone and other cheeses likely to be used on a pizza) moved more than 8.6 billion pounds of milk, or the annual production of more than 3.9 million cows, since the beginning of the Domino’s partnership. The Delivering Dairy Goodness logo will be the featured theme of this year’s corn maze event at the Leonard dairy farm in Virginia. Local dairy checkoff organizations Visit www.dairycheckoff.com/ LocalCheckoff/Pages/LocalCheckoff. aspx to contact your local state and regional dairy checkoff organization. Delivering Dairy Goodness events Visit www.dairygood.org/dominos/ to learn more about the joint checkoff and Domino’s efforts. DairyGood Visit www.dairygood.org to learn more about the checkoff-led consumer confidence efforts. Your Dairy Checkoff in Action – The following update is provided by Dairy Management Inc. (DMI), which manages the national dairy checkoff program on behalf of America’s dairy producers and dairy importers. DMI is the domestic and international planning and management organization responsible for increasing sales of and demand for dairy products and ingredients. Checkoff, Domino’s deliver Dairy Goodness events around U.S. e dairy checkoff is teaming with Domino’s Pizza on a program to showcase producers’ everyday commitment to hard work and providing high-quality dairy products for consumers. Several Delivering Dairy Goodness family-focused events kicked off during June Dairy Month and will continue throughout 2013 and beyond. Efforts are conducted in partnership with state and regional dairy checkoff organizations and local Domino’s store owners. Events have occurred on dairy farms to demonstrate producers’ commitment to their animals, environment and hard work. On-farm events have included a farm tour, petting zoo and, of course, free Domino’s pizza. “We have enjoyed a strong five- year partnership with Domino’s that includes new opportunities through our ‘dairy goodness’ efforts,” said Paul Rovey, Arizona producer and chairman of Dairy Management Inc. (DMI), which works to help protect and build dairy consumption on behalf of America’s dairy producers and importers. “It is important that we connect consumers across the country with our farms and showcase the important work we do to help produce terrific things – like great-tasting Domino’s pizzas.” Domino’s, the recognized world leader in pizza delivery, has been a checkoff strategic partner since 2009. “Domino’s Pizza is privileged to partner with America’s dairy farmers and importers,” said Patrick Doyle, Domino’s Pizza president and chief executive officer. “e Delivering Dairy Goodness events are a terrific way for our local business owners, along with dairy farm family businesses, to connect with their communities around the country.” PD Please stop and visit us in booths EH 4216, 4217 at World Dairy Expo 18 Progressive Dairyman Issue 13 • September 1, 2013
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checkoff
WATCH
On the web
Test your answerHow much milk has the checkoff’s partnership with Domino’s moved?
ANSWER: According to the USDA’s Economic Research Service, other-than-American cheese sales (the category that includes mozzarella, provolone and other cheeses likely to be used on a pizza) moved more than 8.6 billion pounds of milk, or the annual production of more than 3.9 million cows, since the beginning of the Domino’s partnership.
The Delivering Dairy Goodness logo will be the featured theme of this year’s corn maze event at the Leonard dairy farm in Virginia.
Local dairy checkoff
organizations
Visit www.dairycheckoff.com/LocalCheckoff/Pages/LocalCheckoff.aspx to contact your local state and regional dairy checkoff organization.
Delivering Dairy Goodness events
Visit www.dairygood.org/dominos/ to learn more about the joint checkoff and Domino’s efforts.
DairyGood
Visit www.dairygood.org to learn more about the checkoff-led consumer confi dence efforts.
Your Dairy Checkoff in Action – The following update is provided by Dairy Management Inc. (DMI), which manages the national dairy checkoff program on behalf of America’s dairy producers and dairy importers. DMI is the domestic and international planning and management organization responsible for increasing sales of and demand for dairy products and ingredients.
Checkoff, Domino’s deliver Dairy Goodness events around U.S.Th e dairy checkoff
is teaming with Domino’s Pizza on a program to showcase producers’ everyday commitment to hard work and providing high-quality dairy products for consumers.
Several Delivering Dairy Goodness family-focused events kicked off during June Dairy Month and will continue throughout 2013 and beyond. Eff orts are conducted in partnership with state and regional dairy checkoff organizations and local Domino’s store owners.
Events have occurred on dairy farms to demonstrate producers’ commitment to their animals, environment and hard work. On-farm events have included a farm tour, petting zoo and, of course, free Domino’s pizza.
“We have enjoyed a strong fi ve-year partnership with Domino’s that includes new opportunities through our ‘dairy goodness’ eff orts,” said Paul Rovey, Arizona producer and chairman of Dairy Management Inc. (DMI), which works to help protect
and build dairy consumption on behalf of America’s dairy producers and importers. “It is important that we connect consumers across the country with our farms and showcase the important work we do to help produce terrifi c things – like great-tasting Domino’s pizzas.”
Domino’s, the recognized world leader in pizza delivery, has been a checkoff strategic partner since 2009.
“Domino’s Pizza is privileged to partner with America’s dairy farmers and importers,” said Patrick Doyle, Domino’s Pizza president and chief executive offi cer. “Th e Delivering Dairy
Goodness events are a terrifi c way for our local business owners, along with dairy farm family businesses, to connect with their communities around the country.” PD
Please stop and visit us in booths EH 4216, 4217
at World Dairy Expo
18 Progressive Dairyman Issue 13 • September 1, 2013
Local spotlightUtah producer Grant Kohler (back row, red cap) and his wife, Caralee, were joined by fellow producers, Domino’s employees and members of the Mountain West Dairy Promotion staff at the Delivering Dairy Goodness event at Kohler’s farm.
Kansas producer Lynda Foster appeared at the Midwest Dairy Association booth where she spoke with children and other consumers about life onthe farm.
Visitors to Chaney’s Dairy Barn in Kentucky were treated to free Domino’s pizza.
Mountain West Dairy Promotion assists at Utah dairy farm event
Mountain West Dairy Promotion helped kick off the Delivering Dairy Goodness program at Canyon View Farm in Midway, Utah, on June 8. Th e “Day on the Farm” event was
hosted by producer Grant Kohler and included farm tours, a petting zoo and bouncy house for more than 1,000 visitors. Two local Domino’s franchises delivered about 500 pizzas to the farm in addition to providing prizes and other giveaways.
Midwest Dairy Association supports events in Iowa, Kansas
Th e Midwest Dairy Association (MDA) worked with
local Domino’s franchise owners and producers to showcase Delivering Dairy Goodness at events in Iowa and Kansas during June Dairy Month.
MDA and Domino’s were at Iowa
State University for a community agriculture awareness event on June 7. More than 1,500 consumers sampled 150 Domino’s pizzas at MDA’s booth. Illinois producer Karen Bohnert and two dairy princesses spoke with consumers and passed out dairy-themed giveaways and samples of milk.
In Kansas, MDA was at the Deanna Rose Children’s Farmstead Dairy Day on June 8 that attracted
SUDIA works with Kentucky, Virginia producers for on-farm events
Producer Carl Chaney of Chaney’s Dairy Barn in Bowling Green, Kentucky, hosted more than 2,000 visitors to the farm on Aug. 2. Th e Delivering Dairy Goodness event included free Domino’s pizza, ice cream, children’s activities and a movie. Th e event was supported by the Southeast United Dairy Industry Association (SUDIA).
SUDIA also will assist during a Delivering Dairy Goodness event at the Leonard family’s dairy farm in Midland, Virginia, Sept. 15 through Oct. 30. Th e family hosts an annual Cows-N-Corn event where
consumers can learn about dairy farming and experience a dairy-themed corn maze. Th is year’s maze will feature the Delivering Dairy Goodness logo. Visit www.cows-n-corn.com for more information about the Leonards’ farm and Cows-N-Corn event.
3,000 people. Kansas producers Lynda Foster and Jennifer Heim spoke with consumers about dairy farming at MDA’s booth. MDA provided “Sophia” – a fabricated cow for children to “milk” – and taught consumers how to churn butter. MDA also distributed dairy recipes and took “say cheese” photos of consumers. Domino’s served more than 3,600 slices of free pizza.
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September 1, 2013 • Issue 13 www.progressivedairy.com 19
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