THE #CHECKLIST How to define your brand’s category
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THE #CHECKLIST
How to define your brand’s category
Have you verified your category assumptions with your target market?
THE #CHECKLIST
Have you verified your category assumptions with your target market?
THE #CHECKLIST
Is your category defined in the language most commonly used
by your target?
THE #CHECKLIST
Is your category defined in the language most commonly used
by your target?
THE #CHECKLIST
Is your category name the phrase most commonly used by prospects
in search engines?
THE #CHECKLIST
Is your category name the phrase most commonly used by prospects
in search engines?
THE #CHECKLIST
Have you used keyword research and trend tools to verify how the category
name compares in search?
THE #CHECKLIST
Have you used keyword research and trend tools to verify how the category
name compares in search?
THE #CHECKLIST
Does your category help the prospect understand what other brands you are
comparable to?
THE #CHECKLIST
Does your category help the prospect understand what other brands you are
comparable to?
THE #CHECKLIST
Does your product have all the features and benefits implied by
the category name?
THE #CHECKLIST
Does your product have all the features and benefits implied by
the category name?
THE #CHECKLIST
Can you attain a leadership position in this category among your target market?
THE #CHECKLIST
Can you attain a leadership position in this category among your target market?
THE #CHECKLIST
If you are creating a new category, do you have a strategy as well as the time
and budgets required to establish it?
THE #CHECKLIST
If you are creating a new category, do you have a strategy as well as the time
and budgets required to establish it?
THE #CHECKLIST
Is you category immediately evident to visitors to your website and other online
assets used for customer acquisition?
THE #CHECKLIST
Is you category immediately evident to visitors to your website and other online
assets used for customer acquisition?
THE #CHECKLIST
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