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Copyright © 2016 Pearson Education, Inc.
Check Your Understanding
1. How can becoming proficient with technology help you understand and participate in important issues in the world at large?
2. How can knowledge of technology help you influence the direction our society takes?
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Technologyin Action
Alan Evans • Kendall Martin
Mary Anne Poatsy
Twelfth Edition
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Technology in Action
Chapter 1
Using Technology to Change the World
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How Will You Put Technology in Action?
• Technology on the World Stage• Technology and Our Society
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Copyright © 2016 Pearson Education, Inc.
Technology on the World Stage
Objective1. How can becoming proficient with
technology help you understand and participate in important issues in the world at large?
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Copyright © 2016 Pearson Education, Inc.
Technology and Our Society
Objective2. How can knowledge of technology help you
influence the direction our society takes?
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How Will You PutTechnology in Action?
• Technology is not just:A means for career advancementA skill set needed to survive in society
• Technology can provide ways you can make an impact
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Technology on the World Stage
• Accelerating change around the world • Galvanizing people in new ways
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Technology on the World StagePolitical Issues
• Social networking tools enable groups to connect and exchange ideas
• Crisis-mapping tools collect and map information and make it publicly available
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Technology on the World StageGlobal Issues
• Health careDevelop and deliver vaccines
Retinal prosthetics
• EnvironmentData could alert scientists to new trends
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Technology on the World StageGlobal Issues
• The Digital DivideGreat gap exists between levels of Internet
access and availability of technical tools
Prevents use of all minds to solve problems
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Technology and Our SocietyHow We Think
• Web 2.0 New set of features and functionality
International collaboration
• Cognitive SurplusCombination of leisure time and tools to be
creative
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Technology and Our SocietyHow We Think
Modern Theories of Motivation
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Technology and Our SocietyHow We Connect
• Music (virtual choir)
• Business (Kickstarter, Crowdfunding)
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Technology and Our SocietyHow We Consume
• Marketing technology helps to:Decide what to purchaseActual buying process of goods and services
• StrategiesQR (quick response) codesLocation-aware price comparison toolsMobile coupons (mobicoupons)Crowdsourcing
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Technology and Our SocietyHow We Consume
• Access Versus OwnershipZipCar
Call a Bike/Citi Bike
• Collaborativeconsumption
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How will Technology Improve Your Life?
• Technology at Home• Technology and Your Career
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Copyright © 2016 Pearson Education, Inc.
Technology at Home
Objectives3. What does it mean to be computer-literate?
4. How does being computer-literate make you a savvy computer user and consumer?
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Copyright © 2016 Pearson Education, Inc.
Technology and Your Career
Objective5. How can becoming computer-literate help
you in a career?
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Copyright © 2016 Pearson Education, Inc.
How Will TechnologyImprove Your Life?
• Computer-literateUnderstanding capabilities and limitations of
computers
Knowing how to use computers safely and efficiently
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Technology at Home
• Avoiding hackers and viruses
• Protecting your privacy
• Understanding the real risks
• Using the Web wisely
• Avoiding online annoyances
• Maintain, upgrade, and troubleshoot
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Technology and Your Career
• Information Technology (IT)Management and processing of informationAutomatic retrieval of informationPerform your job more effectivelyEasily and quickly react to next round of new
technologies
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Technology and Your CareerRetail
• Data miningProcess of searching huge amounts of data
for patterns
Respond to consumer buying patterns
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Technology and Your CareerArts
• Many artists work exclusively with computers
• Create and manage websites
• Dance and music programs
• Enhance visitors’ experiences at museums
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Technology and Your CareerEducation
• Course management softwareBlackboard
Moodle
• Research tool
• Simulations and instructional software
• Virtual tour websites
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Technology and Your CareerLaw Enforcement
• Solve crimes
• Search databases
• Computer forensics
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Technology and Your CareerMedicine
• Modern biomedical chip researchProvides technological solutions to physical
problems
Can verify a person’s identity and medical information
Could be used to keep Alzheimer’s patients safe
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Technology and Your CareerScience
• Simulations are used in:Weather forecasting
Archeology
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Technology and Your CareerPsychology
• MACH—My Automated Conversation Coach
• Affective computing
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Copyright © 2016 Pearson Education, Inc.
Check Your Understanding
3. What does it mean to be computer-literate?
4. How does being computer-literate make you a savvy computer user and consumer?
5. How can becoming computer-literate help you in a career?
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Copyright © 2016 Pearson Education, Inc.