Check out the marketing potential in community sport

This is

THAMESMEADTHAMESMEAD

“More than just a football club”“More than just a football club”More than just a football clubMore than just a football club“Probably… the biggest socially responsible club in the world!”“Probably… the biggest socially responsible club in the world!”

What is Charlton Athletic Community Trust?

Our Mission:

To use the universal power of football, sport and the arts to make a better society

The HistoryThe History

•Charlton is known at the community club

•Decline over 3 decades

•Exile from The Valley

•The power for community The Valley Party

•1992 return to Valley

•One man and a bag of balls

• Community Oriented• Community Oriented

• Heritage• Heritage

• Credible• Credible

• Progressive• Progressive

• Durable• Durable

• Focused• Focused

• Empathetic• Empathetic

Core ValuesCore Values

The Structure

Charlton Athletic Community Trust:

Jason Morgan CEO

Community Schemes

CARE Facilities Disability Samuel Montagu

One World Alliance

Within these divisions CACT is actively running over 150 different projects.

Projects Projects

•Estates Leagues

•Pathways to Employment

•Education

•Unity Cup

CACT delivers against the key government targets

•Improving education

•Widening social inclusion programmes

•Creating pathways to employment

•Improving community health

Estates Leagues

• 30 estate based sessions per week in Bexley and Greenwich

•12,500 young people

•Crime drops to zero

•60 estate based sessions per week in Kent

•15,000 young people

The Unity Cup

“To bring different groups of young people together in order to provide positive relationships, build bridges and help foster community cohesion and integration”

The Unity Cup

•An inter-faith, cross- cultural 5-a-side football tournament•Players recruited then divided into mixed teams•In 2007 17 different ethnic and national groups•Winning team from Somalia, Senegal, Uganda & Nigeria

International

•“Addicks in Africa”

•One World Alliance

Spreading the MessageSpreading the Message

Spain

Finland

South Africa

China Belgium

Norway

USA

New Zealand

Australia

Germany

“Awesome”“Awesome”“The community work here is just awesome. Everyone working here is just fascinating - they do such a great job.”HRH Prince William

“The community work here is just awesome. Everyone working here is just fascinating - they do such a great job.”HRH Prince William

2007 BIG TICK AWARD FOR EXCELLENCE IN COMMUNITY WORK 2007 SILVER JUBILEE AWARD FOR COMMUNITY ENGAGEMENT 2007 BEST IMPACT PROJECT FOR KENT

2006 FINALISTS, NATIONAL BUSINESS AWARDS

“Charlton’s reputation as the leading football club in this field is completely deserved. They have clearly grasped that clubs play a vital role and need to be at the very heart of their local communities. The vision here - and I’ve seen and heard about the plans for the new stadium and the créche and the education work and the partnerships with businesses and so on - shows that the club has a clear direction, and I’ve never seen such far-reaching activities.”

Rt. Hon. GORDON BROWN MPPrime Minister

The heart of the community

STEVE WAGGOTTChief Executive,Charlton Athletic Community Trust

So what does it mean for business?

CACT is now actively seeking business partners to sponsor all or part of our work.

In return we will build activation programmes that combine the objectives of those in CSR, HR and marketing

Why is the time right?

2 weeks in China

Sponsorship That Covers Every Channel

•Brand exposure

•Brand alliance and positioning

•Sales promotion

•Direct marketing

•Online marketing

•PR

•Hospitality

Community Sport

MARKETING

Sponsorship That Covers Every Channel

•Staff engagement

•Recruitment

•Volunteering

•Leadership development

HR

Sponsorship That Covers Every Channel

•Community engagement

•Government and industry leaders

•Networking

•Shaping policy agendas

•Making society a better place

CSR

What’s Next?

•Business and brand objectives

•Budget agreement

•Goals

•Creating the package

•Deal negotiation

•Sponsorship activation

•Measurement and refinement

THANK YOU FOR LISTENINGTHANK YOU FOR LISTENING

“Probably… the biggest socially responsible club in the world!”

“Probably… the biggest socially responsible club in the world!”