Check out MTA Certifications

Medical Tourism Association®

www.MedicalTourismAssocation.com | 001.561.791.2000

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About the Medical Tourism Association® ............................................................................................. Page 3

Benefits of Membership .............................................................................................................................. Page 4

Distribution Channels ................................................................................................................................... Page 5

Medical Tourism Association University ................................................................................................ Page 6

Who should get Certified? ..........................................................................................................................Page 7

IPSC: International Patient Services® Training & Certification ...................................................... Page 8

CIPS: Certified International Patient Specialist® ................................................................................ Page 9

WellHotel™ Training and Certification ...................................................................................................Page 10

CWGL: Certified WellHotel Guest Liaison™ ..........................................................................................Page 11

CWGM: Certified WellHotel Guest Manager™ ....................................................................................Page 11

CMTP: Certified Medical Tourism Professional® ...............................................................................Page 12

CMTS: Certified Medical Tourism Specialist® ......................................................................................Page 12

MTMP: Medical Tourism Marketing Professional® ............................................................................Page 13

MTMS: Medical Tourism Marketing Specialist® ..................................................................................Page 13

CME: Continuing Medical Education .....................................................................................................Page 14

Education and Certification Workshops ..............................................................................................Page 15

TABLE OF CONTENTS

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ABOUT THEMEDICAL TOURISM ASSOCIATION®

The Medical Tourism Association® is a global non-profit trade association for the international and domestic medical tourism and travel industries with a focus on delivering the best experience for the health and wellness seeker. The Medical Tourism Association® works with healthcare providers, governments, healthcare clusters, hotels, travel agents, associations, insurance companies, employers and other buyers of healthcare in the development of medical tourism, international patient healthcare and hospitality initiatives- with a focus on promoting the highest level of quality healthcare to patients in a global environment.

The Medical Tourism Association® is a diverse international organization dedicated to the life cycle of healthcare and travel projects from inception to delivery. From the review of benchmarked results to the development of improvement mechanisms developed through proven customer experience techniques and measured outcomes, the Medical Tourism Association® is the dedicated partner for businesses seeking to establish a greater global presence in the healthcare, wellness and tourism industries. In order to expand its outreach and accomplish its mission to “Think Global, Act Local”, the Professional and Facility Certification Programs were launched in 2009.

Our professional and facility training and certification programs are industry developed and industry adaptable to address the needs of any region irrespective of the stage or level of development. These programs foster the tools to support international health and wellness program development which is premised upon best practices and sustainability.

THE CERTIFICATION VALUE PROPOSITION

The medical tourism industry is where it is today, in large part, due to ground-breaking decisions and efforts made on the backs of healthcare providers, doctors, facilitators, and forward-think-ing business leaders, among many others.

The good news is that there are now experienced professionals who are available to convey their expertise and provide advanced education and training by way of tailored medical tourism certification programs.

Certification sets industry professionals apart from international competitors and communicates to healthcare providers, employers, insurers and industry counterparts a specialized expertise and commitment to sound and trusted medical tourism practices. Certification not only helps coordinate and secure positive medical tourism experiences for patients and providers alike, but expands personal career opportunities and enhances prospects for job promotion.

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The Medical Tourism Association® is a member-based organization of stakeholders including hospitals and clinics, doctors and clinicians, healthcare administrators, governments and influential policy makers, employers, insurance companies and executives, medical tourism facilitators, and travel, hospitality, and tourism related interests who provide a consolidated voice for the industry. It is the only organization of its kind with a global outreach to 100 countries.

GET CERTIFIED: GAIN TWO-YEAR MEMBERSHIPBy completing any certification training program, you automatically receive a FREE two-year individual or corporate membership in the Medical Tourism Association®, depending on which certification program you enroll in.*

Sample Corporate Membership Benefits:• Patient and buyer leads• Personal corporate assessment and business development plan • Registration discounts for World Medical Tourism & Global Healthcare Congress and

Medical Tourism Association® events• Medical Tourism Magazine® advertisement discounts• Listing in Medical Tourism Magazine® member directory• Complimentary exhibit at the World Medical Tourism & Global Healthcare Congress• Discounts to Global Patient Management Software• Networking access to member platform, third-party administrators• Industry surveys• Medical tourism destination guidebooks• B2B and patient contract assistance• Use of MTA logo• Introductory email to MTA database• Speaking opportunities at MTA-sponsored trade missions, workshop and conferences

BENEFITS OF MEMBERSHIP

MEDICAL TOURISM ASSOCIATION VALUE CHAIN DIAGRAM

CONNECT TO THE

NETWORK

LEARN TO

EXCEL

ADVANCETO

EXCEED

LEAD FOR

TOMORROW

ESTABLISHSUSTAINABLE

GROWTH

Membership provides us with an extended platform to communicate and share experiences with industry leaders that lead toward new diagnoses and procedures for patients from the Commonwealth of Independent States including Russia and Kazakhstan.

Evgenly ChernyshevVernal, Marketing Director, Russia

* Restrictions apply: call 561.791.2000 ext. 818 for more details on membership

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DISTRIBUTION CHANNELS

MTA DESTINATION GUIDES• Print and online• MedicalTourism.com• iTunes• iKindle• nook

MEDICAL TOURISM MAGAZINE•300,000+ Medical Tourism Magazine readers• In 100 countries• Print and online publication

MEDICALTOURISM.COM• Top ranging in medical tourism Google search• Website geared towards the consumer• Translated into various languages• Source of patient lead

SOCIAL MEDIA• Social Media Reach is 1.5 MILLION

MEDICALTOURISM.COM• Top ranging in medical tourism Google search• Website geared towards the consumer• Translated into various languages• Source of patient lead

COMMUNITY.MEDICALTOURISM.COM• Official MTA social networking website• 3,000 + members

Visibility builds competitive advantages. Organizations who wish to build an international brand realize distribution channels are crucial to visibility and continued success. Membership in the Medical Tourism Association® provides access to international distribution channels that include:

1.5 MILLION

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RAISING INDUSTRY STANDARDSMedical Tourism University offers value-based certification programs aimed at establishing protocols and best practices in providing care to traveling patients.

By streamlining the patient management process, certification programs ensure a continuum of care toward the best patient experience. These courses, developed in collaboration with medical tourism leaders, raise the bar on industry standards.

Differentiate yourself and your organization by learning best practices, completing an online exam, and staying up-to-date on trends and changes through the required continuing education process.

Medical Tourism Association® endorses the Medical Tourism University™ programs.

MEDICAL TOURISM CERTIFICATIONTM TRAINING AND CERTIFICATION BENEFITS• Increases flow of international health and wellness seekers• Instills confidence, trust, and creditability in your organization• Creates “best practices” for dealing with international health and wellness seekers• Increases patient safety• Reduces organizational risk and liability

MEDICAL TOURISM ASSOCIATION® UNIVERSITY

INDIVIDUAL

CWGLCertified WellHotel™

Guest Liaison

HOTEL

WELL HOTEL

TRAINING

INDIVIDUAL

CWGMCertified WellHotel™

Guest Manager

CIPSCertified International

Patient Specialist

INDIVIDUAL

HOSPITAL

IPSCInternatinal Patient

Services Certification

ALL STUDENTS

DOCTORSCMTPCertified Medical

Tourism Professional

MTMPMedical Tourism

Marketing Professional

CMTSCertified Medical Tourism Specialist

MEDICAL TOURISM CERTIFICATIONTM PROGRAMSINDIVIDUAL HOTEL/RESORT HOSPITALS/

CLINICCONTINUING EDUCATION CME’S

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WHO SHOULD GET CERTIFIED?

HEALTHCARE PROVIDERS

IPSC/CIPS, CMTP/CMTS, MTMP/MTMS

GOVERNMENT ORGANIZATIONS CMTP/CMTS, MTMP/MTMS

TRAVEL AGENTS

CMTP/CMTS, MTMP/MTMS

MEDICAL TOURISM

FACILITATORSCMTP/CMTS, MTMP/MTMS

WELLNESS/HOSPITALITY

CWGL/CWGM/WELLHOTEL™

INSURANCE PROFESSIONALS CMTP/CMTS, MTMP/MTMS

GLOBAL BENEFITS PROFESSIONALS

CMTP/CMTS, MTMP/MTMS

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IPSC: TRAINING & CERTIFICATIONINTERNATIONAL PATIENT SERVICES®

EDUCATIONCustomized training is geared toward the individual needs of the hospital or clinic. Curriculum embraces communication protocols, cultural sensitivity, patient care, operational infrastructure, corporate transparency, and marketing. Staff training also includes a temporary on-site resource to transition and execute recommendations.

TRAININGThe 2-3 day training engages participants with simulation training, knowledge transfer, and practical exercises to stimulate discussion and provide a hands-on learning experience at hospitals or clinics. Hospitals are fast tracked to implement best practices for international patient services and to prepare for the IPSC. The program is available only via live training.

PROCESS• Submit IPS application• Complete training (optional)• Prepare for site visit and assessment• Certification awarded after assessment criteria is met• Complete recertification every two years• MTA membership awarded to hospitality/clinic

BENEFITS• Knowledge of appropriate processes and procedures to promote positive outcomes, and

reduced errors, risk and liability• Implementation of best industry practices enhanced patient satisfaction, flows and revenues• Validates experience, knowledge and skills• Sets organization apart and establishes competitive edge• Measured standards of knowledge and experience

FEES• Fees for customized training and certification determined by facility size including number

of participating clinics• Recertification required every two years • Training not required to receive certification, yet recommended to attain culture of

engagement within facility

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Certification, available only to those participating in the live IPSC training, is offered in conjunction with IPSC. CIPS is designed for healthcare professionals – administrators, staff, doctors, marketing specialists, nurses -- seeking the practical training and knowledge to effectively manage international patient care and processes. CIPS is valid for two years.

LEARNING OBJECTIVES• International patient expectations• International patient-focused service packages• Patient lead management processes• Bundled and packaged pricing• Risk management protocols including prescreening patients, complication insurance, waivers,

and disclaimers• Key elements and strategies of continuum of care program• Word-of-mouth advertising

BENEFITS• Demonstrated knowledge and experience to patients, employers, and peers• Continuing education leading to best practices in patient management resources• Competitive advantage• Enhanced career opportunities• Two-year individual MTA membership

PROCESS• Participate in IPSC training on-site• Pass online exam – 75 percent and above -- at medicaltourismcertification.com within 65 days

of accessing first class module• Complete five hours of continuing education annually. Participants must complete 10 hours of

CE by the end of second year to be eligible for recertification• Recertify every two years

FEES (for Recertification after 2 years)• $350 for two years of certification; recertification is $350• $300 for five hours of online CE annually

CIPS: CERTIFIED INTERNATIONAL PATIENT SPECIALIST®

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EDUCATIONHealth and wellness seekers have unique needs and expectations that must be addressed in order to provide a high-quality guest experience. The Medical Tourism Association® works closely with the international healthcare community to develop training curriculum and certification standards for the hospitality industry. The program teaches how to interface with patients, healthcare providers and ground operators to ensure a safe medical-traveling experience.

PROCESSWellHotel™ is an onsite training program designed to elevate a hotel or resort’s levels of competency for dealing with medical travelers. Live training sessions can be scheduled as a one-time event across a period of 1-3 days.

TRAINING• Establishes understanding of hospitality provider’s role within the wider context of the

international patient experience• Ensures services respond to needs of medical travel guests through interpersonal

communication and cultural competency• Establishing protocols for safety and preventing infections

BENEFITS • Competitive edge• Increased industry visibility and respect• Validation of commitment to customer satisfaction• Enhanced staff competencies and overall service capabilities• New revenue streams

FEES• Customized training and certification fees determined by size of hotel or resort, number of

participating staff, and locations • Recertification required every two years • Training recommended; not required for certification

WELLHOTEL™ TRAINING AND CERTIFICATION

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CWGL, available only to those participating in live WellHotel™, is designed for wellness and hospitality professionals. Certification is for two years. CWGM is designed for individuals with three years of CWGL or three years of equivalent medical tourism work experience.

LEARNING OBJECTIVES• Knowledge of medical traveler expectations and management and communication

mechanisms• Mitigating risk management• Medical travel guest advocacy• Improved cultural competencies• Knowledge of guest companion expectations• Medical travel guest marketing

BENEFITS• Adapt hotel services to the needs and expectations of medical tourism patients and their

travelling companions• Collaboration with hospitals and medical tourism facilitators• Recognized expertise and commitment to the medical tourism industry• Expanded career opportunities • Access to global partners

PROCESS• On-site training• Pass online exam – 75 percent and above -- at medicaltourismcertification.com within 65

days of accessing first class module• Complete five hours of annual continuing education annually. Participants must complete

10 hours of CE by end of second year 2 to be eligible for recertification• Recertify every two years

FEES• $1,500 for two years of certification; $1,500 for recertification• $300 for five hours of annual online CE

CWGL: TRAINING & CERTIFICATION CERTIFIED WELLHOTEL GUEST LIAISON™

CERTIFIED WELLHOTEL GUEST MANAGER™

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CMTP lasts for two years, and renewable for two year terms. CMTS, open to CMTPs of three years or those with three years of equivalent medical tourism experience, requires five hours of annual continuing education. Participants must complete 10 hours of CE by the end of the second year to be eligible for recertification.

LEARNING OBJECTIVES• Packaged pricing and bundling• Risk management protocols• Elements of aftercare program and continuum of care strategy• Methods of engagement• Patient facilitation and improved patient experiences

BENEFITS• Demonstrated knowledge and experience to patients, employers, and peers• Recognized expertise, commitment to medical tourism and competitive advantage• Best practices in implementation, communication and engagement• Enhanced and expanded career opportunities• Access to a global partners

CERTIFICATION PROCESS• Participate in training workshop at annual World Medical Tourism & Global Healthcare Congress

or workshops held at international sites, or take online course at medicaltourismcertfication.com

• Pass online exam – 75 percent or above -- at medicaltourismcertificataion.com within 65 days of accessing first class module

• Complete five hours of continuing education annually. Participants must complete 10 hours of CE by end of second year to be eligible for recertification

• Recertify every two years

CONTINUING EDUCATION PROCESS• CMTP requires (1) credit in advanced study, (2) credits in intermediate study, and (2) credits in

beginner study• CMTS requires (2) two credits in advanced study and (3) three credits in intermediate study

FEES• $1,500 for two years of certification; $1,500 for recertification after second year• $300 for five hours of online CE annually

CMTP: CERTIFIED MEDICAL TOURISM PROFESSIONAL® CMTS: CERTIFIED MEDICAL TOURISM SPECIALIST®

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MTMP lasts for two years, and renewable for two year terms. MTMS holds three years of MTMP designation or three years of equivalent medical tourism experience. Designation requires five hours of continuing education annually. Participants must complete 10 hours of CE by end of second year to be eligible for recertification.

LEARNING OBJECTIVES• Strategic framework for assessing and implementing medical tourism marketing strategies• Benchmarks to measure effectiveness of various marketing initiatives relative to stated business

objectives• Marketing methodologies – word-of-mouth, B2B, healthcare consumer, news and advertising,

research and analytics, online marketing, branding, and social media• Real-life case studies

BENEFITS• B2B healthcare marketing strategy• Online and digital healthcare marketing plan• Influences on healthcare consumer decision making and buying processes• Demonstrated knowledge and experience to patients, employers, and peers• Recognized expertise, commitment to medical tourism and competitive advantage• Enhanced career opportunities• Access to a global partners

CERTIFICATION PROCESS• Participate in training workshop at annual World Medical Tourism & Global Healthcare Congress

or workshops held at international sites, or take online course at medicaltourismcertfication.com

• Pass online exam – 75 percent or above -- at medicaltourismcertificataion.com within 65 days of accessing first class module

• Complete five hours of continuing education annually. Participants must complete 10 hours of CE by end of second year to be eligible for recertification

• Recertify every two years

CONTINUING EDUCATION PROCESS• MTMP requires (1) credit in advanced study, (2) credits in intermediate study, and (2) credits in

beginner study• MTMS requires (2) two credits in advanced study and (3) three credits in intermediate study

FEES• $1,500 for two years of certification; $1,500 for recertification after second year• $300 for five hours of online CE annually

MTMP: MEDICAL TOURISM MARKETING PROFESSIONAL® MTMS: MEDICAL TOURISM MARKETING SPECIALIST®

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Courses have been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint sponsorship of the Leonard M. Miller School of Medicine at the University of Miami.

AUDIENCEPrimary care physicians, travel destination surgeons and healthcare providers involved in medical tourism.

STATEMENT OF NEED/PROGRAM OVERVIEWGlobalization of healthcare has opened opportunities for patients to travel for medical and surgical care both domestically and internationally.

Primary care physicians, considered vital to continuity of care for traveling patients, lack formal training in their perioperative care. Rarely do primary care physicians participate in acute post-operative care. Instead, community hospitals and/or the surgical teams typically deliver these services locally.

Medical/wellness travel is often international, which requires unique medical situations related to risk of disease, travel vaccinations, and areas that private physicians may not be trained. These courses address educational needs associated with medical/surgical travel, more specifically, pre-travel, pre-operative, post-travel and post-operative care.

SAMPLE TOPICS• Diagnostic tests, patient assessment and physical examination protocols to diagnose and

treat acute post-operative patient surgical complications• Medical and geopolitical risk associated with international travel• CME can be completed online -- www.medicaltourismcertification.com -- at the annual

World Medial Tourism & Global Healthcare Congress, or during an approved webcast or workshop

CME: CONTINUING MEDICAL EDUCATION

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The Medical Tourism Association®, in partnership with governments, NGOs and stakeholders, provides educational workshops in medical tourism throughout the world to promote international collaboration. These workshops educate local hospitals, CEOs, doctors, health and wellness professionals, government agencies, travel agents, and hospitality interests about the benefits of medical tourism. Training can be structured in 1-2 day workshops. Continuous Quality Improvement and Management courses are flexible to meet personal needs.

Educational workshops are developed with leading industry professionals throughout the world. The Medical Tourism Association® optimizes “Best-in-Class Processes” and a worldwide network to make your transition into the medical tourism marketplace successful. Our continuing medical education courses may be added to these workshops as well as healthcare management and continuous quality improvement courses for up to 40 hours of education. Call 561.791.2000 ext. 817 to create your customized workshop.

SAMPLE AGENDADay 1 - Medical Tourism Educational Workshop• Introduction• Government roles• Healthcare free zones, medical tourism zones, and healthcare clusters• Health and wellness tourism• Travel/Tourism roles• Best practices in international patient management• Risks and challenges• Trends

Day 2 - Certified Medical Tourism ProgramWorkshop participants access a networking platform to take a comprehensive exam leading to a CMTP designation.

FEESSchedules for customized training:

• Option 1 - medical tourism workshop only• Option 2 - medical tourism workshop + CMTP• Option 3 - medical tourism workshop + CMTP + CME

EDUCATION AND CERTIFICATION WORKSHOPS

www.MedicalTourismAssociation.com

GET STARTED TODAY 001.561.791.2000

WWW.MEDICALTOURISMCERTIFICATION.COMINFO@MEDICALTOURISMASSOCIATION.COM

MEDICAL TOURISM UNIVERSITY™ENPOWERING HIGHER LEARNING

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