Cheap Wine in Fancy Glasses. How typography evokes emotions and builds stories.

How typography evokes emotions and builds stories

Chiara Aliotta, Until Sunday

CHIARA

Bodoni MT, 120pt

CHIARA

Pirhoherak, 120pt

Thirsty Soft (modified), 120pt

Chiara

Sybil Green, 120pt

and evokes emotions

RELATIONSHIPLOOK

+ +

EXPERIENCE

TYPOGRAPHY TELLS STORIES

Add Personality Build Trust Create Memories

LOOK

Typography can communicategender, tone of voice and character.

ADD PERSONALITYGender

Gender

Snell Roundhand Regular, 120pt

Gender

Oswald Bold, 120pt

ADD PERSONALITYGender

Voice

Sacramento Regular, 120pt

ADD PERSONALITYTone of voice

VOICEFranklin Gothic Bold, 120pt

ADD PERSONALITYTone of voice

Character

Sofia Regular, 120pt

ADD PERSONALITYCharacter

Character

TT Director Light, 120pt

ADD PERSONALITYCharacter

ARE YOU MY TYPE?

Match these portraits of people, with a typeface that could possibly represent their personalities.

A. Lorem IpsumB. Lorem Ipsum

Woman from the roaring 20s ready to party Coventry Gardern, 70pt

A. Lorem Ipsum

B.

Male biker

Lorem Ipsum

Incised Black, 60pt

A. Lorem Ipsum

B. Lorem Ipsum

Construction Manager with blueprints FF DIN, 44pt

RELATIONSHIP

Typography influences our choices and changes our beliefs.

Bodoni 72 Book + Thirsty Soft Light

BUILD TRUSTPerception

Pizzeria mamma mia


Elektra Regular

SOUVLAKI PALACE

O O'


Elektra Regular

Mamma MiaPIZZERIAO O

CHEAP

Nexa Rust Handmade Extended, 120pt

BUILD TRUSTDeception

Aviano Sans Light, 40pt

BUILD TRUSTDeception

TRUST & PIXIE DUST

Typefaces can trick our minds.Make your choices based on typography.

Real Heavy Metal.Fans Want Motörhead Singer on Periodic Table

Music News

Motörhead fans still mourning the death of the band's singer,

songwriter and bassist, Ian 'Lemmy' Kilmister, in December are

seeking commemoration for the rock icon in an unusual location,

the periodic table.

A petition launched on Change.org by John Wright of York, United

Kingdom, proposed "Lemmium" as a name for element 115, quickly

gathering thousands of signatures. The element holds the

cumbersome temporary working name "ununpentium" and the

temporary symbol Uup, according to a statement issued by the

International Union of Pure and Applied Chemistry (IUPAC) on

December 30, 2015.

THE NEWS

http://www.livescience.com/53356-element-115-name-lemmy-kilmister.htmlWritten by Mindy Weisberger, Live Science on January 13, 2016

ELECTORAL CAMPAIGN

JAY ASHERFOR PRESIDENT

YOU CANʼT STOP THE

FUTURE!

A. B.

Bello Typeface 2012, François Hollande Electoral Campaign

Futura + Franklin Gothic 1960, John F. Kennedy Electoral Campaign

AT THE PHARMACY

isobutylIbuprofen 300gr

Treat feverMigraines and headachesRheumatoid arthritis

OMEGAPHARMA

24TABLE TS

isobutylIbuprofen 300gr

Treat feverMigraines and headachesRheumatoid arthritis

OMEGAPHARMA

24TABLETS

A. B.

EXPERIENCE

Typography enhances memories and creates a unique experience.


CREATE MEMORIES

FRESH

Beer


CREATE MEMORIES

gourmetCHOCOLATE


CREATE MEMORIES

deliciousBURGER

IF IT WAS…

Let’s stimulate memories through association.

Lobster Two + Ostrich Sans Medium + Bebas Neue Regular

IF IT WAS A…

TIMEofPeriod

Our days The Fifties The Seventies

Las Vegas, road sign, 1959 Kellogg’s Cereals, packaging, 1960 Roman Holiday, movie poster, 1953Coca-Cola, advertisement, 1956

The Fifties

Mesquite Std Medium, 160pt

IF IT WAS A…

GENREHorror Sci-Fi Western

Once Upon a Time in The West, movie poster, 1968 Billy The Kid, wanted announcement, 1880 U.P. Saloon in Murray, Utah, photo, 1906

Western

Pusab Regular, 160pt

IF IT WAS A…

TASTE

Salty Sweet Watery

Cotton Candy Heart Shaped Jelly Candy Marshmallows

Sweet

There's always room for a story that can transport people to another place.

J.K. Rowling, novelist

❝

@ChiaraAliotta

untilsunday.it

:)Thank You

Cheap Wine in Fancy Glasses. How typography evokes emotions and builds stories.

Design