By: User Experience Edmonton @UXYEG
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By: User Experience Edmonton
@UXYEG
Tools can help us collect data
Can help us visualize it in a way that we may not have considered
Opportunity cost – maybe you have better things to do?
Tools that won’t cost you money
Freemium model
Pay for lower level of functionality
Single or minimal use
Subscription model – just make sure you cancel after a month
High or medium utility relative to cost
Will vary depending on what you are trying to accomplish
Be prepared to cancel your monthly subscription when you are done
Management
Information Architecture
Prototyping
Assessment
Anything
YouTrack http://www.jetbrains.com/youtrack/
Free! (for ten users)
Project and task tracking tool
Used for tracking ideas, bugs, enhancements and project tasks
Stormboard https://www.stormboard.com/
Free! (for five users)
Virtual post it notes, images, videos or sketches
Great brainstorming tool
Can be shared with remote users in real time
Locally Grown!
Evernote https://evernote.com/
Free! (for 60 MB / month)
Share notes between team members and devices
Not revolutionary – lots of other apps that do this
OptimalSort http://www.optimalworkshop.com/
Cheap-ish! ($149 / study)
Use this when you can’t be in a room with your users
Good for collecting raw data
Not a replacement for being in the room with users
TreeJack http://www.optimalworkshop.com/
Cheap-ish! ($149 / study)
Use this in every website, intranet site
Can evaluate the navigation and structure of a website
Tests your labels and structure without being distracted by other site elements
Can publish as a survey and collect results
Balsamiq http://balsamiq.com/buy/
Cheap-ish (varies depending on how many licenses you need)
Wireframing tool – either online or a desktop app
Invision http://www.invisionapp.com/
Free!
It’s a cool thing!
Turns your designs into interactive prototypes
Upload your designs to the site
Add hot spots
Bootstrap Tool
Free!
If you’re familiar enough with HTML and CSS you might as well just use Bootstrap
Many different environments that you can use for building Bootstrap prototypes
https://jetstrap.com/
http://www.divshot.com/pricing
Google Analytics http://www.google.com/analytics/
Free!
Use this. Now.
Basic user demographics
Bounce rates
Entry/exit points
Site usage metrics
Device/browser usage
PageSpeed Insights http://developers.google.com/speed/pagespeed/insights/
Free!
Quick usability assessment on your site
Measures basic usability principles for desktop and mobile
Gives pointers on how to:
Increase speed
Make mobile experience better
Size your text and target areas better
ClickTale http://clicktale.com/
Free!
Heat mapping, mouse tracking, analytics
Record sessions of interactions
Free!
Ethnio http://ethn.io/
Cheap-ish
Recruitment tool
Handle the awful, terrible parts of recruitment like talking to people
Usabilla https://usabilla.com/
Cheap-ish
Visual feedback tool
Quick, dirty surveys
Great for quick analysis of visual designs
Good for testing labeling or feature areas
Paper
Sharpies
Post-its
Pencils
Anything you can do with a website you can do in real life
You can manage tasks with post-its
You can prototype with paper
You can test with any idiot
You can card sort with paper
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