Chase-USAFB-NYG 2014 Sponsorship Recap

2014

SPONSORSHIP

RECAP

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CHASE, USA FOOTBALL & NEW YORK GIANTS

SPONSORSHIP OVERVIEW

This past fall, Chase, the New York Giants and USA Football teamed up to

educate, recognize and reward youth football clubs in the Tri-State area

that are committed to providing a better, safer game to children in their

communities through Heads Up Football.

Key elements of the sponsorship included:

• Regional sponsorship of Heads Up Football (NY, NJ and CT)

• Heads Up Football Week presented by Chase

• Chase Guardians of the Gridiron Award

• Heads Up Football Practice at Quest Diagnostics Training Center - the

Giants Training Facility in East Rutherford, NJ

• Social media, Media/PR assets, New York Giants in-game media assets

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WHAT IS HEADS UP FOOTBALL?

• USA Football’s national player health and safety

initiative, designed to train and educate coaches, players

and parents on better, safer football

• Supported and endorsed by:

• NFL and all 32 NFL teams

• NCAA

• Big Ten, Big 12, Pac-12, SEC, ACC conferences

• NFHS, AFCA

• CDC, American College of Sports Medicine, NATA

and more…

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HEADS UP FOOTBALL CURRICULUM

Coaching

Certification

Concussion

Awareness

Equipment

Fitting

Heads Up

Tackling

Heat &

Hydration

Heads Up

BlockingSudden Cardiac

ArrestEquipment Fitting

Concussion Awareness

Heads Up Tackling

Heat & Hydration

Coaching Education

Sudden Cardiac

Heads Up Blocking

Original Content 2014 2015

HEADS UP FOOTBALL

CURRICULUM

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HEADS UP FOOTBALL WEEK PRESENTED BY CHASE

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Heads Up Football Week presented by Chase visited three (3)

Heads Up Football clubs in the Tri-State area and delivered to each

organization a USA Football-run Parent/Player Safety Clinic.

Clinics featured player health and safety discussions, introduced

club parents and players to their organization’s Player Safety

Coach, and provided all parents with insight into how their

children’s football programs are teaching better, safer football.

In addition to providing Heads Up Football education to parents

and players, events featured New York Giants alumni players and

$1,000 equipment donations to participating clubs.


OVERVIEW

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• Official introduction of participating clubs’ Player Safety Coach to parents and players

• Heads Up Football education for parents and players:

• Concussion Education, Equipment Fitting, Heat & Hydration, Heads Up Tackling (key components in 2014)

• $1,000 equipment donation to each participating club

• New York Giants alumni integration

• Chase branding and signage at all events

• Four (4) table skirts, four (4) a-frame signs, twelve (12) branded helmets, one (1) branded large check

• On-field presentation at New York Giants USA Football Month game featuring participating clubs

• Media/PR; Social media promotion


KEY ELEMENTS

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Date: Monday, August 25, 2014

Location: Monsignor Farrell High School

Organization: Staten Island Pee Wee Football

• 185 players, 130 parents

• Chase and USA Football presented the Staten

Island Pee Wee Football League with a $1,000

equipment grant for participating in Heads Up

Football Week presented by Chase

• Former New York Giants tight end Howard Cross

spoke to all players and parents about the

importance of hard work both on the field and in

the classroom as well as the importance of

Heads Up Football


NIGHT 1: STATEN ISLAND, NY

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NIGHT 1: STATEN ISLAND, NY

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Date: Tuesday, August 26, 2014

Location: Oceanside High School

Organization: Oceanside Stallions Youth Football


• Clinic focused on the core components of Heads Up Football

and featured various demonstrations, including an equipment

fitting demonstration with a Riddell fitting expert

• Former New York Giants punter Sean Landeta spoke to all

players about working hard, setting goals and the importance of

educating parents (moms in particular) on better, safer football


NIGHT 2: OCEANSIDE, NY

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NIGHT 2: OCEANSIDE, NY

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Date: Wednesday, August 27, 2014

Location: Soveral Park - East Orange, NJ

Organization: East Orange Jr. Jaguars Youth Football


• Former New York Giants running back Ottis “O.J.” Anderson

spoke to the group about his youth football and NFL

experiences as well as giving his endorsement of USA

Football’s Heads Up Football program

• East Orange town councilman Chris James was on site to

show his support of the East Orange Jr. Jaguars and to

participate in the check presentation to the club


NIGHT 3: EAST ORANGE, NJ

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NIGHT 3: EAST ORANGE, NJ

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FINALE: GIANTS GAME ACTIVATION

Each club that participated in Heads Up Football Week presented by Chase

was honored on the field during the New York Giants USA Football Month

game on August 28.

Four (4) representatives from each club were on the field and recognized for

their efforts in providing a better, safer game for children in their

communities through Heads Up Football.

Chase and USA Football logos were present on the stadium LED screens

during the presentation.

The Chase/USA Football promotional vignette was also shown during the

game.

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The Chase Guardians of the Gridiron Award program

recognizes and rewards youth football clubs in the Tri-

State area that have adopted Heads Up Football and

are helping to make the sport of football better and safer

for children in their local communities.

Together, Chase and USA Football featured an online

contest that allowed Heads Up Football clubs to

showcase how they are changing the culture of

America’s favorite sport and gave them the opportunity

to win equipment grants for their organizations.

CHASE GUARDIANS OF THE GRIDIRON

CONTEST OVERVIEW

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• Branded microsite (Chase/USA Football/New York Giants) featuring online voting campaign

• Social media campaign

• Email marketing campaign

• Banner advertisements on USAFootball.com (geo-targeted to 75-mile radius around East Rutherford, NJ)

• Leveraging of New York Giants relationship/assets

• $7,000 in equipment donations

• Branded promotional items (t-shirts)

• User-generated content (finalist video submissions)

• $5,000 on-field check presentation to grand prize winner at Giants home game

• Media/PR


KEY PROGRAM ELEMENTS

http://USAFootball.com

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TRI-STATE AREA PARTICIPATION

• 101 Tri-State area youth football organizations within a 75-

mile radius around MetLife Stadium enrolled in Chase

Guardians of the Gridiron program

• IMPACTED MORE THAN 15,000 youth football players,

22,500 parents and 2,200 coaches

• 49 organizations - New York

• 42 organizations - New Jersey

• 10 organizations - Connecticut

• 30 Chase Guardians of the Gridiron Award official nominees

(10 per month - 3 months)

• 3 finalists

• 1 grand prize winner

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OFFICIAL NOMINEES

SEPTEMBER

Metuchen Bulldogs Youth Football(Metuchen, NJ)

Wallkill Valley Youth Football (Franklin, NJ)

Elizabeth Packers Youth Football (Elizabeth, NJ)

Florham Park-East Hanover Youth Football (Florham Park, NJ)

Long Beach Bulldogs Youth Football (Long Beach, NY)

Babylon Village Panthers Football (Babylon, NY)

Cortlandt Panthers Youth Football (Cortlandt Manor, NY)

John Jay Indians Youth Football (Katonah, NY)

Southern Dutchess Youth Football (Hopewell Junction, NY)

Stratford Redskins Youth Football (Stratford, CT)

*Monthly Winner (Finalist) in bold above; logo pictured

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OFFICIAL NOMINEES

OCTOBER

Newton Braves Youth Football (Newton, NJ)

Springfield Jr. Dawgs Youth Football (Springfield, NJ)

Boynton-Mountain Lakes Youth Football (Boonton, NJ)

Hillsborough Raiders Youth Football (Hillsborough, NJ)

Plainfield Titans Pop Warner (Plainfield, NJ)

Baldwin Bombers Youth Football (Baldwin, NY)

Wallkill Panthers Youth Football (Wallkill, NY)

Suffern Mounties Youth Football (Suffern, NY)

Fairfield Wildcats Youth Football (Fairfield, CT)

Cos Cob Crushers Youth Football (Cos Cob, CT)


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OFFICIAL NOMINEES

NOVEMBER

Shrub Oak Youth Football (Shrub Oak, NY)

Port Jefferson Royals Youth Football (Port Jefferson, NY)

East Rockaway Raiders Youth Football (East Rockaway, NY)

Three Village Wildcats Youth Football (East Setauket, NY)

Massapequa Mustangs Youth Football (Massapequa, NY)

Westfield P.A.L. Youth Football (Westfield, NJ)

Allentown Redbirds Youth Football (Allentown, NJ)

Colonia Patriots Youth Football (Colonia, NJ)

Edison Jets Youth Football (Edison, NJ)

Morristown Wildcats Youth Football (Morristown, NJ)


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BRANDED MICROSITE

The Chase Guardians of the

Gridiron microsite served as

the hub for the awards

program and base for online

voting.

MICROSITE ADDRESS:

http://www.usafootball.com/

chase

ONLINE VOTES: 148,359

PAGEVIEWS: 154,117

(September - December)

http://www.usafootball.com/chase

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ONLINE VOTING/CLUB PROFILES

Visitors to the microsite could

view nominee profiles and

vote for their favorite Heads

Up Football clubs.

Once votes were submitted,

voters had the opportunity to

share their selections on

Facebook and Twitter via a

pop-up window.

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SOCIAL MEDIA PROMOTION

USA Football provided each officially

nominated club with social media tools

to help promote its involvement in the

Chase Guardians of the Gridiron award

program.

Each organization received customized co-

branded flyers to post on its Facebook and

Twitter pages, tag ‘friends’ in and encourage

the vote.

USA Football tracked all social media

promotion through a customized program

hashtag. (#ChaseGuardians). All social

media promotion using #ChaseGuardians

was funneled into the program microsite.

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SOCIAL MEDIA PROMOTION

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PROGRAM PROMOTION

USA Football distributed co-branded email

blasts to parents, coaches and Player Safety

Coaches from Heads Up Football-enrolled

organizations in the Tri-State area.

Once organizations were selected as official

nominees, each was provided with a

customized co-branded email blast to distribute

to its database, encouraging individuals to vote

for the club.

EMAIL MARKETINGGEOTARGETED BANNER

ADVERTISING ON

USAFOOTBALL.COM

CLUB WEBSITE PROMOTION

Chase received numerous brand impressions thanks to clubs involved in the

Chase Guardians of the Gridiron program that promoted their involvement in

the award on their organization’s web page.

http://USAFOOTBALL.COM

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NFL TEAM INTEGRATION

USA Football worked with the New York

Giants to provide Chase Guardians of

the Gridiron content that was integrated

into Chase’s existing New York Giants

in-game media assets.

USA Football produced a 30-second

promotional vignette that ran in-game

during the season.

In addition to the vignette, each month’s

winners were displayed on the stadium

LED boards to a full MetLife Stadium

crowd during various New York Giants

home games.

https://www.youtube.com/watch?v=E0owJ0SgUh8




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EQUIPMENT GRANTS

Chase and USA Football provided winners in the Chase Guardians

of the Gridiron program with a total of $7,000 in equipment grants.

• 3 monthly winners each received a $1,000 equipment grant

• 1 grand prize winner received an additional $4,000

equipment grant

USA Football visited each monthly winner during the season and

presented them with their $1,000 equipment grant.

Each monthly winning organization also received Chase Guardians

of the Gridiron t-shirts for the entire club (coaches and players).

USA Football pitched local media in each monthly winner’s market.

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FINALIST VIDEOS

Monthly winners for the Chase

Guardians of the Gridiron award were

named finalists for the yearly award.

Each finalist was required to submit a

video showcasing to USA Football

how their organization best

implements USA Football’s Heads Up

Football program and is driving a

better, safer game in their respective

community.

https://www.youtube.com/watch?v=4zrvKxeX76g&feature=youtu.be

https://www.youtube.com/watch?v=ReNvgRCIW5A&feature=youtu.be

https://www.youtube.com/watch?v=aFJCNOmacIM&feature=youtu.be










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GRAND PRIZE WINNER

USA Football selected the Newton Braves Youth Football

club (Newton, NJ) as the grand prize winner of the 2014

Chase Guardians of the Gridiron Award.

The Newton Braves were invited to attend the New York

Giants home game on December 14, where the

organization was presented with a check for $5,000 good

toward new football equipment.

Michael Haberman, head of the Northeast region for the

JPMorgan Chase Foundation, helped present the check to

the Newton Braves.

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HEADS UP FOOTBALL PRACTICE EVENT AT QUEST DIAGNOSTICS TRAINING CENTER

PRESENTED BY CHASE

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GIANTS PRACTICE EVENT

To further reward youth football clubs in the Tri-State area for their

commitment to a better, safer game, USA Football invited select Heads

Up Football clubs to have the once-in-a-lifetime opportunity to practice

under the same roof as the New York Giants.

Chase - the official bank of the New York Giants - and USA Football

awarded 5 youth football organizations to hold a team practice at the

Quest Diagnostics Training Center - the Giants Training facility in East

Rutherford, NJ.

Teams held an hour-and-a-half-long practice and had the opportunity to

meet and greet with current Giants players Peyton Hillis and Zack

Bowman.

Chase and USA Football also awarded $4,000 in equipment grants to

clubs participating in the event.

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The event featured Chase branded

signage throughout the facility. A

key branding moment for Chase

included each athlete participating

in the practice event receiving his

or her very own Giants practice

jersey. Each jersey featured the

Chase logo branded on the sleeve.

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Current New York Giants RB Peyton

Hillis and DB Zack Bowman delivered

key messaging to all attendees,

signed autographs and took pictures

with all of the youth football players

practicing during the evening.

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MEDIA/PR

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MEDIA/PR

http://www.silive.com/youthsports/index.ssf/2014

/08/staten_island_pee_wee_football_2.html

http://www.silive.com/youthsports/index.ssf/2014

/08/staten_island_pee_wee_football_3.html

http://www.silive.com/youthsports/index.ssf/2014/08/staten_island_pee_wee_football_2.html

http://www.silive.com/youthsports/index.ssf/2014/08/staten_island_pee_wee_football_3.html

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MEDIA/PR

http://essexnewsdaily.com/sports/sports-

eastorange/40502http://tapinto.net/articles/edison-

jets-youth-football-needs-your-vote

http://ramapotimes.cpnewsnet.com/2014/1

0/17/suffern-mounties-youth-football-

needs-your-vote/

http://essexnewsdaily.com/sports/sports-eastorange/40502

http://tapinto.net/articles/edison-jets-youth-football-needs-your-vote

http://ramapotimes.cpnewsnet.com/2014/10/17/suffern-mounties-youth-football-needs-your-vote/

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QUOTES

“The Metuchen Bulldogs would like to thank Chase for their sponsoring of the Guardians of the Gridiron. The award for us validates that we are

making a difference in the sport that we love. The $1,000 grant has been used to help us get 8 new helmets and 20 new shoulder pads. For a

town that is 2.4 square miles, being a younger organization trying to rebuild and having little to no funding, the grant will be making a huge impact

on our players in the form of newer, safer equipment.”

-Ryan Toth, Football Commissioner/Player Safety Coach - Metuchen Bulldogs Pop Warner (Metuchen, NJ)

“My husband and I are looking to move our mortgage and personal business accounts from US Bank. Chase was not in our consideration radar

at all, until the Chase Guardians of the Gridiron contest. Also, I am reviewing our football league, lacrosse league and education foundation

business accounts. All are currently with WellsFargo (which is really convenient for us and we pay nothing to have the accounts). If we move or

open other accounts, I know we will look at Chase which was not on our radar when we opened with Wells Fargo. Chase’s investment in the

area’s youth is branding them as part of the team and fostering consumer loyalty. Brilliant way to spend a company’s marketing monies—

supporting and giving back to the youth. Makes us all desirous of showing Chase our appreciation via patronage and partnership.”

-Shelley Zambardi Hineline, Administrator - Newton Braves Youth Football (Newton, NJ)

“On behalf of the players, parents, coaches and the entire “Shrub Oak Hornets Football Family” I would like to express my heartfelt thanks to

you and the entire Chase organization for sponsoring USA Football’s Guardian of the Gridiron Award. Shrub Oak Youth Football won it for the

month of November. The $1,000 grant will go to the purchase of much needed equipment for our players. Every year we replace aging

equipment and it is even more important in terms of safety to accelerate that timeline whenever possible. We are a non-profit 501(c)3 so

budgets are always tight but with this grant we will be able to purchase some much-needed new equipment for the players. In today’s fast-

paced business world where so much emphasis is placed on corporate profits and the bottom line it is nice to see a Fortune 500 company

taking a vested interest in the youth of America by partnering with USA Football. I know this is a small initiative for Chase but I want you to

know that it makes a big difference to Shrub Oak Football and my players. You are allowing us to “Chase What Matters” and for us that’s

primarily safety for our players. Thank you once again!”

-Mike Sancimino, President/Player Safety Coach - Shrub Oak Youth Football (Shrub Oak, NY)

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Chase-USAFB-NYG 2014 Sponsorship Recap

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