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© 2006, Cognizant Technology Solutions. All Rights Reserved. The information contained herein is subject to change without notice. Charter your CDI MDM Implementations with Effective Data Management Dileep Srinivasan Practice Lead – CDI-MDM & Customer Analytics Cognizant March 25, 2007
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Charter your CDI MDM Implementations with Effective Data ...€¦ · Charter your CDI MDM Implementations with Effective Data Management Dileep Srinivasan Practice Lead ... Siebel

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Page 1: Charter your CDI MDM Implementations with Effective Data ...€¦ · Charter your CDI MDM Implementations with Effective Data Management Dileep Srinivasan Practice Lead ... Siebel

© 2006, Cognizant Technology Solutions. All Rights Reserved.The information contained herein is subject to change without notice.

Charter your CDI MDM Implementations with Effective Data Management

Dileep SrinivasanPractice Lead – CDI-MDM & Customer AnalyticsCognizant March 25, 2007

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© 2006, Cognizant Technology Solutions. Confidential

Agenda

Cognizant’s CDI-MDM OfferingsEnterprise Information Management FrameworkData Stewardship Roles & ModelsOperational Data StewardshipCognizant’s Data Management AcceleratorsQuestions

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© 2006, Cognizant Technology Solutions. Confidential

Widely held on NASDAQ: IMS Health divests its stake and

CTSH becomes widely held

Cognizant History & BackgroundCognizant Revenue

1.7 7.2 12 24.7 58.6 88.9137 177.8

229

368

586.7

885.8

1405

$-

$200

$400

$600

$800

$1,000

$1,200

$1,400

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006(Est.)

Mill

ions

1994

2004

Captive offshore D&B

companyStarted off as an

ODC for D&B

1997

Servicing other clients:

Started servicing third party clients focusing on a global model

1998

2002

Verticalization: First global IT

services provider to truly

verticalize operations

IMS Health picks majority stake:

Formed as a division of IMS

Health and listed on NASDAQ

Global service provider: Partnering with Global clients for

delivering wide range of services

2006

Top-tier IT Services Provider using 4th Generation Model:

Rated top-tier IT services provider by industry analysts

Cognizant added to S&P 500 Index –Revenue run rate over $1.5 Billion

Only global delivery IT services company to be part of the NASDAQ-100 Index

Market Capitalization of over USD 10.0 Billion

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© 2006, Cognizant Technology Solutions. Confidential

Customer Solution Practice

Vertically Aligned by industries to bring the advantages of domain expertise, best practices and industry templatesIntegrated Solutionsencompassing Customer Analytics, Customer Data Integration, Business Process Management and Traditional CRMExtensive Experience on industry standard packages –» CRM – mySAP CRM,

Peoplesoft CRM, Siebel» BPM – Fuego, Pega, Savvion» E-Business - Comergent» CDI –Siperian, Initiate» Analytics – Siebel Analytics

Integrated Global Delivery model provides mitigated risksAccelerators & Value Creators ensure rapid solution repeatability and faster ROI100+ Clients and 1300+ Professionals

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© 2006, Cognizant Technology Solutions. Confidential

CDI-MDM Service Offerings

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© 2006, Cognizant Technology Solutions. Confidential

Enterprise Information Management Framework

EIM Council *

Data Governance PMO EIA Group *

Domain Modeling Group

Organization Modeling Group

Systems Modeling Group

Data Stewards Data Administrators Data Helpdesk

Business Stewards

Operational Stewards

Data SME Group

Data Modeling

Meta-data Maintenance

Data Access / Security

Reporting

Knowledge Management

End user Service

Data Quality

Data Lifecycle Maintenance

Source System SME

Business Rules

Industry / Domain SME

Roadmap Planning

Information Security

Process Management

EIM Council – Enterprise Information Management Council

EIA Group – Enterprise Information Architecture Group

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© 2006, Cognizant Technology Solutions. Confidential

Data Stewardship – Defining the Role

Business Data Stewardship

Business Data Stewardship

Operational Data Stewardship

Operational Data Stewardship

Operational ownership over data

Data Quality

Data Integrity

Maintenance of Data Lifecycle

Typically focused on specific subject area

Has thorough understanding of systems related to subject area

Identify and report trends in data to improve processes or systems

Reflect updates to data based on market information

Acts as the single point of contact for business users and Data Governance PMO for all data related issues

Has thorough understanding of domain and business subject area

Understand current processes, its limitations and required improvements

Represents consumers of data and works in conjunction with ODS to satisfy ad-hoc data requests

Perform periodic data assessment and strategize roadmap to address gaps, addition of new sources etc.

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© 2006, Cognizant Technology Solutions. Confidential

Other Data Stewardship RolesMeta-Data Steward –

In a true information integration paradigm, meta-data management is an essential component of the enterprise strategy. Recording, updating and applying meta-data management principles throughout the organization is performed by the meta-data stewards

Process Steward –

Managing business processes and the functional aspects of enterprise information management is a task requiring dedicated attention of a data steward. Such a data steward is known as functional data steward.

Operational Data Steward

Operational Data Steward

Business Data Steward

Business Data Steward

Meta-data StewardMeta-data Steward

Process StewardProcess Steward

Data Governance PMO

Data Governance PMO

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© 2006, Cognizant Technology Solutions. Confidential

LOB 1LOB 1

Ops Data StewardOps Data Steward

LOB 2LOB 2 LOB 3LOB 3BDSBDS BDSBDS BDSBDS

LOB 1LOB 1 LOB 2LOB 2 LOB 3LOB 3

LOB 1 Ops Data Steward

LOB 1 Ops Data Steward

LOB 2 Ops Data Steward

LOB 2 Ops Data Steward

LOB 3 Ops Data Steward

LOB 3 Ops Data Steward

BDSBDS BDSBDS BDSBDS

LOB 1LOB 1

Data Governance PMOData Governance PMO

LOB 2LOB 2 LOB 3LOB 3

BDSBDS

Operational Data Steward

Operational Data Steward

Operational Data Steward

Operational Data Steward

Operational Data Steward

Operational Data Steward

Data Stewardship – Models

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© 2006, Cognizant Technology Solutions. Confidential

Components of Operational Data Stewardship

New Record Management

Ongoing Data Quality Management

Conversion Certification

Event Management

Managed Transformations

Matching and merging of new records – investigating unmatched records

Recommending creation of new hierarchies, nodes and implementing updates

Data Quality monitoring, review and assessment

Aligning data feeds to effect better gold copy as well as recommending source system improvements / updates

Performing manual conversion / auditing automated conversion

Conducting fall out analysis post automated conversion

Identifying important customer events (M & A, Acquisitions, Divestitures etc.) and implementing updates to gold copy

Updating customer hierarchy changes

Enforced customer definition, business rule conformity, complete data cleansing

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© 2006, Cognizant Technology Solutions. Confidential

Matched? Update Master Data Repository

Data from Source Systems

Matching Process error?

Source System Error?

Update Business Rules

Suggest Update to Source System

Yes

No

No

No

Yes

Yes

Auto-matching Process

Data Investigation & Manual Matching

Issue updating & Log Creation

Resolution Signoff from Business

High Level Activity Flow – Operational Maintenance

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© 2006, Cognizant Technology Solutions. Confidential

People

Process Technology

Cognizant’s Data Management Accelerators

Cognizant provides a valuable set of solution accelerators to help enterprises establish and scale the Information Management Maturity model

The accelerators are divided into addressing the needs of organizations by

-People

-Processes

-Technology

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© 2006, Cognizant Technology Solutions. Confidential

EIM Strategy & Roadmap

ODS Process engineering

BDS

Proc

ess

engi

neer

ing

Curr

ent S

tate

Asse

ssm

ent Process

Prioritization

Matrix

Industry Best

Practices

Process Accelerators

Process Accelerators

Sample - Prioritization Matrix

Sample - Roadmap Plan

Sample – Process Map

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© 2006, Cognizant Technology Solutions. Confidential

Technology Accelerators

Accelerate the value and benefits of stewardship through plug-in modules to your existing CDI-MDM implementations.

Cognizant has helped many data stewards manage and improve data quality through effective enhancements to CDI-MDM implementations.

Operational Data Stewardship

Operational Data Stewardship

Data Record completenessData Record completeness

Record Identification

Record Identification

Workflow ManagementWorkflow

Management

Data De-duplicationData De-duplication

Data De-duplicationData De-duplication

Cognizant’s external data identification interfaces with IMS, D&B etc. automate the process of record identification in online or batch modes

Integration of BPM tools such as Pega and Lombardi with CDI MDM tools helps increase the automation and management of workflows

The versatile dual match matrix tool from Cognizant can help organizations automate the de-duplication of records during initial load processes

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© 2006, Cognizant Technology Solutions. Confidential

Important Mindshare

Engage Management support to the initiative by establishing tangible returns

Establish Data Stewardship Charter with defined activities & Prioritization

Formalize the ownership of organizational data with data stewards

Establish a common vocabulary around the organizational data

Communicate upwards and manage downwards

Data decisions should be manually performed upwards and automated downwards

Enforce adoption of data rules, registries and validation on your CDI-MDM projects

Provide adequate training to data stewards to ensure they perform their activities at all stages of the initiative

Empower the Data Stewards, make them own responsibility and accountability for the data relating to their business processes

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© 2006, Cognizant Technology Solutions. Confidential

Questions?