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he 2008 Summer Olympics get under way today in Beijing, China … and armchair athletes are eagerly anticipating their favorite sports. Watching the Games promises to be an endurance event in and of itself, as NBC Universal has scheduled an unprecedented 3,600 hours of coverage. This includes the most live play – 75 percent in all – across the most platforms, of any Summer Olympics in history.

“Many of the biggest events will be broadcast live and in prime time,” notes Geoff Hart, sports director

at WYFF, explaining this is possible due to the 12-hour time difference between the Upstate and Beijing; a morning competition in the Olympics’ time zone can air, as it takes place, during the choicest viewing hours here at home. “This certainly adds to the excitement.”

In addition to high-defi nition broadcasts on seven networks all carried by Charter Communications – NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD – there’s extensive online coverage at NBCOlympics.com, including live streaming video and on-demand highlights and replays. Fans have access to every one of the 34 Olympic sports.

LOCAL STARS SHINEThough the Games are half a world away, some

local fl avor is spicing up the competition. Look for two Clemson University standouts – Shawn Crawford and Travis Padgett – on Team USA’s Track & Field squad.

[ C O N T I N U E D O N P A G E 2 ]

S P E C I A L A D V E R T I S I N G F E A T U R ES P E C I A L A D V E R T I S I N G F E A T U R E

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Crawford, a Tiger star from 1997-2000, is competing in

the 200m dash. This is the event that earned him Olympic gold in Athens, where he also won a silver medal with the 4x100m relay team and just missed a third medal after fi nishing fourth place in the 100m dash. While at Clemson, Crawford was a three-time NCAA champion in the 200m dash. Noted for on-the-track antics, he once raced a zebra and a giraffe in the 100m on FOX’s “Man vs. Beast.”

Padgett, currently a junior at Clemson, makes his Olympic debut as a member of the 4x100m relay team as well as fi rst alternate in the 100m dash. A six-time All-American, he was 2007 NCAA indoor champion in the 60m dash. Padgett has also claimed three ACC championships and two NCAA East Region championships in the 100m dash; he ranks fi rst in Clemson history in the 100m and is the NCAA record-holder in that event as well.

Away from track and fi eld, Greenville’s favorite cyclist is hitting the road in Beijing. George Hincapie – who made his Olympic debut in 1992 at the age of 18 – now has the distinction of being the only fi ve-time Olympic cyclist in U.S. history. Recognized as America’s top classics rider, Hincapie has numerous world championships,

national championships and professional victories to his credit. An eleven-time Tour de France veteran, Hincapie is the only teammate to have assisted Lance Armstrong in all seven of his TDF victories.

Adding splash to Team USA Swimming is Scott Spann Jr., son of former Greenvillian Scott Spann Sr. and grandson of Landrum resident Don Spann. Though Scott Sr. set several world and American records in the pool, the U.S. boycott of the Moscow Games dashed his own hopes for an Olympic gold; now, he’s cheering as his son heads to Beijing to compete in the 200m breaststroke with a qualifying time that’s the second-fastest ever by an American. (Now 20 and a student the University of Texas, Scott Jr. still holds the 10-and-under national record for the 100-meter breaststroke).

Watch WYFF Channel 4’s “Olympic Zone” for spots on these local hopefuls and other area athletes.

COOKING OVER THE OLYMPIC FLAMEAdam Fox is prepped for an exciting marathon session… in the

kitchen, that is. The local chef leapt at the chance to cook in Beijing’s Olympic

Village, a pipe dream made possible because his employer, Aramark, has catered the Games since 1968. The food service giant will serve 3.5 million meals over the 17-day event, with dishes prepared by Aramark chefs from the 18 countries where the company has operations. This massive undertaking provides healthy fuel not only for the athletes but also coaches, offi cials, media and other participants.

Fox, whose day job is sous chef for Aramark’s catering service at Furman University, applied for the Olympics assignment so he could experience fi rst-hand the excitement of being amidst the best athletes in the world. In addition to learning a little Chinese, he studied the customs and cultures of other countries to be sure his customer service is worthy of a gold medal.

2 S P E C I A L A D V E R T I S I N G F E A T U R E

[ C O N T I N U E D F R O M P A G E 1 ]

Photo by Peter St. GeorgePhoto courtesy of The Oregonian

Photo courtesy of Wikimedia Commons

Beijing Olympic Stadium

Darvis Patton (center) beat out Travis Padgett (right) in the second heat of the men’s semi-finals in the 100M dash on day three of the 2008 U.S. Olympic Team Trials for Track and Field at Hayward Field in Eugene.

Shawn Crawford during the 2008 Olympic Trials.

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NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Must be a resident of South Carolina, North Carolina or Virginia, who is at least 21 years old at time of entry and a Charter Communications customer in good standing as of July 26, 2008 and at all times during the Sweepstakes entry period. Sweepstakes begins 12:01 a.m. ET 07/27/08. Ends 11:59 p.m. ET 08/25/08. For complete details see Offi cial Rules available at www.liveitwithcharter.com/summer or write to 11 Commerce Road, Newtown, CT 06470. Sponsor: Charter Communications Operating, LLC. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

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4 S P E C I A L A D V E R T I S I N G F E A T U R E

FRIDAY, AUG. 88:00 p.m. – Midnight

Opening Ceremony – Parade of Nations, Lighting of the Olympic Cauldron

SATURDAY, AUG. 9 – DAY 110:00 a.m. – 6:00 p.m.

Women’s Volleyball – USA vs. Japan (LIVE)SwimmingBeach Volleyball – USA MatchMen’s Cycling – Road RaceWomen’s Fencing – Individual Sabre Gold Medal FinalRowing

8:00 p.m. – MidnightSwimming – Gold Medal Finals (LIVE)*: Men’s 400m Freestyle, 400m Individual Medley; Women’s 400m Individual Medley, 4x100m;

Freestyle Relay Beach Volleyball – USA Match (LIVE)Men’s Gymnastics – Team Competition

*Note: LIVE Swimming Semifi nals Men’s 100 breaststroke & Women’s 100m Butterfl y

12:30 a.m. – 2:00 a.m. Men’s Volleyball – USA vs. Venezuela (LIVE)

SUNDAY, AUG. 10 – DAY 2 10:00 a.m. – 6:00 p.m.

Men’s Basketball – USA vs. China (LIVE)Swimming Beach Volleyball Men’s Water Polo – USA vs. ChinaWomen’s Cycling – Road Race Women’s Weightlifting – 53kg Gold Medal FinalMen’s & Women’s Badminton Rowing

7:00 p.m. – Midnight Swimming – Gold Medal Finals (LIVE)*: Men’s 100m Breaststroke, 4x100m Freestyle,

Relay; Women’s 100m Butterfl y, 400m Freestyle Women’s Gymnastics – Team CompetitionWomen’s Diving – Springboard Synchronized

Gold Medal FinalMen’s and Women’s Rowing – Eights Competition *Note: LIVE Swimming Semifi nals Men’s 200m Freestyle,

100m Backstroke & Women’s 100m Backstroke, 100m Breaststroke

12:35 a.m. – 2:00 a.m.Women’s Volleyball – USA vs. Cuba (LIVE)

MONDAY, AUG. 11 – DAY 310:00 a.m. – 1:00 p.m.

Beach Volleyball (LIVE)Swimming Rowing Canoeing – Whitewater Competition

8:00 p.m. – 12:30 a.m.Men’s Gymnastics – Team Gold Medal Final (LIVE)Swimming – Gold Medal Finals (LIVE)*: Men’s 200m Freestyle, 100m Backstroke;

Women’s 100m Backstroke, 100m Breaststroke Beach Volleyball – USA Match (LIVE) Men’s Diving – Platform Synchronized

Gold Medal Final

*Note: LIVE Swimming Semifi nal Men’s 200m Butterfl y

1:05 a.m. – 2:30 a.m. Men’s Volleyball – USA vs. Italy (LIVE)Swimming – Semifi nals Women’s 200m Freestyle, 200m Individual Medley

TUESDAY, AUG. 12 – DAY 410:00 a.m. – 1:00 p.m.

Beach Volleyball (LIVE)Swimming Men’s Water Polo – USA vs. ItalyCanoeing – Whitewater Gold Medal Finals

8:00 p.m. – MidnightWomen’s Gymnastics – Team Gold Medal Final (LIVE)Swimming – Finals (LIVE)*: Men’s 200m Butterfl y, 4x200m Relay; Women’s

200m Freestyle, 200m Individual Medley Beach Volleyball (LIVE)Women’s Diving – Platform Synchronized

Gold Medal FinalRowing

*Note: LIVE Swimming Semifi nal Men’s 100m Freestyle

12:35 a.m. – 2:00 a.m.Women’s Volleyball – USA vs. VenezuelaSwimming – Semifi nals Women’s 200m Butterfl y, Men’s 200m

Breaststroke

WEDNESDAY, AUG. 13 – DAY 5

10:00 a.m. – 1:00 p.m.Beach Volleyball (LIVE)Swimming Women’s Water Polo - USA vs. Italy

8:00 p.m. – 1:00 a.m.Men’s Gymnastics – Individual All-Around

Gold Medal Final (LIVE)Swimming – Finals (LIVE)*: Men’s 200m Breaststroke, 100m Freestyle;

Women’s 200m Butterfl y, 4x200m Relay Beach Volleyball – USA Match (LIVE)Men’s Diving – Springboard Synchronized

Gold Medal Final Women’s Cycling – Individual Time Trial

*Note: Swimming Semifi nal Men’s 200m Individual Medley

1:35 a.m. – 2:00 a.m.Women’s Swimming – 200 Breaststroke Semifi nalsMen’s Water Polo – USA vs. Serbia

THURSDAY, AUG. 14 – DAY 610:00 a.m. – 1:00 p.m.

Swimming Beach Volleyball Rowing – Semifi nalsCanoeing – Whitewater Gold Medal Final

8:00 p.m. – 1:00 a.m.Women’s Gymnastics – Individual All-Around

Gold Medal Final (LIVE) Swimming – Gold Medal Finals (LIVE)*: Men’s – 200m Backstroke, 200m Individual Medley;

Women’s – 200m Breaststroke, 100m Freestyle Beach Volleyball Men’s Volleyball – USA vs. Bulgaria

*Note: LIVE Swimming Semifi nal Men’s 100m Butterfl y

1:35 a.m. – 2:30 a.m.Swimming – Women’s 200 Back Semifi nal Canoeing – Whitewater Gold Medal Final

FRIDAY, AUG. 15 – DAY 710:00 p.m. – 1:00 p.m.Swimming Track & Field Beach Volleyball Women’s Water Polo – USA vs. Russia

8:00 p.m. – MidnightSwimming – Gold Medal Finals (LIVE)*Men’s 100m Butterfl y, 50m Freestyle Women’s 200m Backstroke, 800m Freestyle Track and Field – Men’s 100m competition Men’s Shot Put Gold Medal FinalBeach Volleyball (LIVE)Men’s Volleyball – USA vs. China

*Note: LIVE Swimming Semifi nal Women’s 50m Freestyle

12:35 a.m. – 2:00 a.m.Women’s Track & Field – 10,000m Gold Medal FinalWomen’s Diving – Springboard Competition

SATURDAY, AUG. 16 – DAY 8

10:00 a.m. – 6:00 p.m.Men’s Basketball – USA vs. Spain (LIVE)Track & Field Men’s & Women’s Gymnastics – Trampoline

CompetitionBeach Volleyball Women’s Diving – Springboard Semifi nalsMen’s Water Polo – USA vs. CroatiaRowing – Gold Medal FinalsCycling – Track Gold Medal FinalWomen’s Badminton – Singles Gold Medal Finals

7:30 p.m. – Midnight Swimming – Gold Medal Finals (LIVE) Men’s 4x100m Medley Relay, 1500m Freestyle; Women’s 50m Freestyle, Women’s 4x100m

Medley Relay Track & Field – Women’s Marathon (LIVE) Women’s 100m Competition

Track & Field – Gold Medal Finals Men’s 100m; Women’s Heptathlon, Shotput

12:30 a.m. – 2:00 a.m.Women’s Beach Volleyball – USA Match Women’s Track & Field – 800m Semifi nals

SUNDAY, AUG. 17 – DAY 910:00 a.m. – 6:00 p.m.

Women’s Basketball – USA vs. New Zealand (LIVE)Beach Volleyball – Quarterfi nalWomen’s Volleyball – USA vs. PolandCycling – Track Gold Medal FinalsWomen’s Table Tennis – Team Gold Medal FinalEquestrian – Team Jumping CompetitionRowing – Gold Medal Finals

7:00 p.m. – MidnightGymnastics – Individual Event Gold Medal Finals Men’s Floor, Pommel Horse; Women’s Floor, VaultTrack & Field – Gold Medal Finals:

Women’s 100, SteeplechaseWomen’s Diving – Springboard Gold Medal FinalRowing – Eights Gold Medal Finals

12:35 a.m. – 2:00 a.m.Track & Field – Gold Medal Finals: Men’s 10K;

Women’s Triple JumpMen’s Beach Volleyball – Quarterfi nal Women’s Triathlon

MONDAY, AUG. 18 – DAY 1010:00 a.m. – 1:00 p.m.

Men’s Volleyball – USA vs. Japan (LIVE)Track & Field Men’s Diving – Springboard CompetitionMen’s Beach Volleyball

8:00 p.m. – MidnightGymnastics – Individual Event Gold Medal Finals: Men’s Rings, Vault; Women’s Uneven BarsTrack & Field – Gold Medal Finals: Men’s Steeplechase, 400m Hurdles, Long Jump;

Women’s 800, Discus Throw, Pole VaultWomen’s Beach Volleyball – Semifi nal (LIVE)Women’s Gymnastics – Trampoline Gold Medal Final

12:35 a.m. – 2:00 a.m.Men’s Diving – Springboard Semifi nalMen’s Triathlon

TUESDAY, AUG. 19 – DAY 11

10:00 a.m. – 1:00 p.m.

Women’s Volleyball (LIVE)Track & Field Women’s Water Polo – Semifi nal

8:00 p.m. – MidnightTrack & Field – Gold Medal Finals: Women’s 400m, 100m Hurdles; Men’s 1500m,

High Jump, Discus ThrowGymnastics – Individual Event Gold Medal Finals: Men’s Parallel Bars, High Bar; Women’s

Balance Beam

The majestic 91,000-seat facility has been nicknamed the “Bird’s Nest” due to its prominent steel latticework. Here, 205 countries are expected to march in the Parade of Nations. The nations will march into the stadium in an order determined by Chinese characters, with two exceptions as per Olympic tradition – Greece will march fi rst, and host nation China will enter the stadium last.

- Subject to Change -

Nicknamed the “Water Cube”, the National

Aquatics Center is an awe-inspiring translucent

structure that gives spectators the sensation of

being under water while looking up at its roof.

By the end of the week, 23-year-old Michael Phelps could break the record for most career gold medals by any Olympic athlete ever, summer or winter. The current record is nine, shared by Finnish distance runner Paavo Nurmi, Soviet gymnast Larisa Latynina, American swimmer Mark Spitz, and American track star Carl Lewis.

The fi rst look at the reigning world champion USA Women’s Gymnastics Team, led by 2007 world all-around champion Shawn Johnson, the 16-year-old wonder from West Des Moines, Iowa, and nine-time world medalist Nastia Liukin, the elegant 18-year-old who was born in Russia, and raised in Parker, Texas.

BEIJING 2008 OLYMPIC GAMES SCHEDULE

S P E C I A L A D V E R T I S I N G F E A T U R E 5

Men’s Beach Volleyball – Semifi nal (LIVE)Men’s Diving – Springboard Gold Medal Final

12:35 a.m. – 2:00 a.m.Men’s Gymnastics – Trampoline Gold Medal FinalMen’s Cycling – BMX Competition (LIVE)

WEDNESDAY, AUG. 20 – DAY 1210:00 a.m. – 1:00 p.m.

Men’s Volleyball – Quarterfi nal (LIVE)Women’s Diving – Platform Competition

8:00 p.m. – MidnightTrack & Field – Gold Medal FinalsMen’s 200mWomen’s 400m HurdlesGymnastics – GalaWomen’s Beach Volleyball – Gold Medal Match (LIVE)Women’s Diving – Platform Semifi nal (LIVE)Cycling – BMX Gold Medal Finals (LIVE)

12:35 a.m. – 2:00 a.m.Women’s Volleyball – Semifi nal (LIVE)Women’s Track & Field – Hammer Throw Gold Medal FinalWomen’s Beach Volleyball – Bronze Medal Match

THURSDAY, AUG. 21 – DAY 1310:00 a.m. – 1:00 p.m.

Men’s Swimming – Marathon Gymnastics – Rhythmic Competition Women’s Water Polo – Gold Medal Match Equestrian – Individual Jumping Gold Medal Final Softball – Gold Medal Game Report

8:00 p.m. – MidnightTrack & Field – Gold Medal FinalsMen’s 400m, 110m Hurdles, Triple JumpWomen’s 200m, Javelin Throw Decathlon Day 1Women’s Diving – Platform Gold Medal FinalMen’s Beach Volleyball – Gold Medal Match (LIVE)

12:35 a.m. – 2:00 a.mMen’s Volleyball – Semifi nal (LIVE)Men’s Beach Volleyball – Bronze Medal Match

FRIDAY, AUG. 22 – DAY 1410:00 a.m. – 1:00 p.m.

Men’s Basketball – Semifi nal (LIVE)Canoeing – Gold Medal FinalsWomen’s Table Tennis – Gold Medal Final

8:00 p.m. – Midnight Track & Field – Gold Medal FinalsMen’s 4x100m Relay, Pole VaultWomen’s 4x100m Relay, Long Jump, 5000mDecathlon 1500mMen’s Diving – Platform Semifi nal (LIVE)Gymnastics – Rhythmic Competition

12:35 a.m. – 2:00 a.m.Women’s Volleyball – Bronze Medal Match (LIVE) Men’s Table Tennis – Singles Semifi nalsSynchronized Swimming – Team Competition

SATURDAY, AUG. 23 – DAY 1510:00 a.m. – 6:00 p.m.

Women’s Basketball – Gold Medal Game (LIVE)Synchronized Swimming – Team Gold Medal FinalCanoeing – Gold Medal FinalsGymnastics – Rhythmic Individual Gold Medal FinalWomen’s Volleyball – Gold Medal MatchBoxing – Gold Medal Finals

7:30 p.m. – Midnight Men’s Track & Field – Marathon (LIVE)Track & Field – Gold Medal FinalsMen’s 800m, 5000m, Javelin Throw, 4x400 RelayWomen’s 1500m, 4x400 Relay, High Jump Men’s Diving – Platform Gold Medal Final

12:30 a.m. – 5:00 a.m.Men’s Basketball – Gold Medal Game (LIVE)Men’s Mountain Bike Men’s Table Tennis – Gold Medal Match

SUNDAY, AUG. 24 – DAY 16

Noon – 4:00 p.m.

Boxing – Six Gold Medal Finals Men’s Water Polo – Gold Medal MatchGymnastics – Rhythmic Group Gold Medal Final

7:00 p.m. – 11:00 p.m. Men’s Volleyball – Gold Medal MatchClosing Ceremony

Times are listed as EST.

• For the latestOlympic TV schedule andinformation, go toNBCOlympics.com

• Led by coach “Jenny” Lang Ping – one of the most recognizable celebrities in China dating back to her days as the star of China’s gold medal winning team in 1994 – a resurgent USA Women’s Volleyball Team will play in its third match against Venezuela.

• Don’t miss triple world champion Tyson Gay, who ran the fastest 100m under any conditions (9.68) at the USA Olympic Trials, as he pursues the title of “World’s Fastest Man” in the 100m.

• Teenage track cycling prodigy Taylor Phinney has had two clear cycling role models to emulate: his father, Davis, was the fi rst American to win a stage of the Tour de France and his mother, Connie Carpenter-Phinney, won the fi rst Olympic women’s road race in Los Angeles in 1984. The next chapter for the Phinney family: Taylor chases a medal in the men’s individual pursuit fi nal.

• Who’s the “World’s Greatest Athlete?” It just may be reigning Olympic and world champion Roman Sebrle of the Czech Republic, who will face a strong challenge from his good friend and Athens silver medalist Bryan Clay in Day 1 of the two-day decathlon competition.

• One of the new additions to the Olympic program is marathon swimming, a grueling 10-kilometer (6.2 mile) open water race. The lone American entrant is Mark Warkentin, a 28-year-old from Santa Barbara, California, who’s the son of a former national decathlon champion.

• Think of it as the roller derby of bikes. BMX racing is one of the new events at the Olympics – an all-out, full-contact, eight-man race through a twisting course with plenty of jumps.

FIREFIGHTER FRIDAYSFridays, Aug. 8, 15, 22 & 29 4pm–10pmChief’s Wings and Firewater, Congaree Road

Join Charter and Rock 101 as we honor area fi refi ghters, our hometown heroes, in this fun-fi lled month-long competition. Firefi ghter teams will compete in their own Olympics for a chance at a huge grand prize: new furnishings including an entertainment center for the winning fi rehouse. Anitra Lively from Rock 101 will broadcast live from the event each Friday from 7pm-10pm. A portion of proceeds from the sale of Hook and Ladder pints will benefi t burn victims nation-wide. Plus, there will be fi re trucks, dalmations, Charter prizes and more!

CHARTER DAY WITHTHE GREENVILLE DRIVEWednesday, Aug. 13 at 7pmFluor Field, Greenville’s West End

Get in on the action as The Greenville Drive takes on the Lexington Legends – FREE to the first 300 customers who present a Charter Communications billing statement and photo ID. We’ll also treat you to $5 in concessions! Limit 4 game tickets and food vouchers per family; game tickets available after 8/2 on a first-come, first-served basis. It’s our way of thanking you for being a Charter customer!

CESA 3 ON 3SOCCER CHAMPIONSHIPFriday, Aug. 15 4pm-8pm;Saturday, Aug. 16 8am-8pm;Sunday, Aug. 17 1pm-8pmMESA Soccer Complex, 1020 Anderson Ridge Road, Greer

Join Charter Communications and Clear Channel Radio in cheering on Upstate athletes as they go for the goal in this exciting tournament, presented by Palmetto Bank. Be sure to visit the Charter Kids’ Zone – inflatable rides, free prizes, the WOW Mobile, family activities and more!

UPSTATE WOMEN’S SHOWFriday, Aug. 22 10am–8pm;Saturday, Aug. 23 10am–8pm;Sunday, Aug. 24 11am–6pmCarolina First Center

Visit us at the Upstate Women’s Show Lounge sponsored by Charter; this exciting new event will give women the opportunity to learn, compare and purchase products and services in a fun and interactive environment. You’ll find something for everyone: sports enthusiasts, spa lovers, gardeners, cooks, Moms – women of all ages and descriptions! $8 adults; $4 kids 12 and under.

customer!

JOIN CHARTER AT THESE UPSTATE EVENTS

Ever consider trying to run over six milesin less than 28 minutes? Ethiopia’s Kenenisa Bekele is the best in the world in the10,000m and this three-time reigning world champion seeks his second straightOlympic gold.

When Libby Callahan, 56, competes in the women’s sport pistol she will become the oldest American female competitor ever at the Olympic Games.

Call the new USA Men’s Basketball Team, the “Redeem Team”. It’s been eight years since a USA Men’s Basketball Team has won Olympic or world championship gold, and this team has been specifi cally constructed to redeem those losses and return America to the top of the international basketball order. Led by the legendary Duke coach Mike Krzyzewski, this roster, featuring reigning NBA MVP Kobe Bryant and Cavs superstar LeBron James, is perhaps the most talented, exciting and determined USA men’s basketball team assembled since Larry, Magic and Michael formed the core of the original Barcelona Dream Team in 1992.

Call it “A Race for the Ages”: 41-year-old mother and American record-holder Dara Torres vies for the title of “Fastest Woman in the Water” against a pair of Aussies whose combined ages are less than her 41 years: world record-holder (and favorite) Libby Trickett is 23, and teenage sensation Cate Campbell is 16.

At the Closing Ceremony, it’s celebration time for the athletes, and the torch will be passed to London for the 2012 Summer Games. China’s fl air for the spectacular in its approach to these Olympics promises to make the Beijing Closing Ceremony one of the grandest in history.

MORE INTERESTING

find something for everyone: sports

6 S P E C I A L A D V E R T I S I N G F E A T U R E

A milestone birthday was fast approaching when Audrey Kinsella of Asheville got a surprise phone call.

“You won!” the caller told her, and the prize – part of the Live it with Charter™ Sweepstakes – included an all-expense-paid trip to a Garth Brooks concert in Kansas City, Missouri.

“It really was fabulous,” Kinsella recalls, emphasizing the lavish accommodations, extra spending money and great seats Charter Communications provided for the show. And, by happy coincidence, the prize came just in time for her special celebration. “It was the best 50th birthday present I could’ve gotten!”

Sweepstakes such as this are just one part of Live it with Charter™, a member rewards program that allows customers to accrue and “spend” points based on their monthly bill.

There is no cost to participate; the more Charter products and services used, the more points and special perks earned.

Live it points can be used to enter a monthly travel sweepstakes with destinations such as Paris, Alaska or even the Nickelodean Holiday Inn Kidstravaganza, or redeemed for exclusive merchandise like hats, T-shirts, DVDs and more. Other options include

special offers on electronics and online shopping.

Live it with Charter™ is unique among cable providers, according to Brian Kryzanski, Charter’s Director of Customer Loyalty and Retention.

“We are the fi rst in the industry to have this type of program,” Kryzanski says. “We want to strengthen relationships and give something back to our most loyal customers. So far, it’s working very well.”

Participating in Live it with Charter™ couldn’t be simpler – or more satisfying – says Jeff Holtzclaw of Taylors.

“I just signed up and started accumulating points,” Holtzclaw says, and before long he won a PlayStation and a Sony digital camera. “It made a really nice Christmas for my son!”

A Charter customer for more than 14 years, Holtzclaw utilizes the company’s digital cable, high-speed Internet and telephone services.

And while he appreciates the benefi ts of Live it with Charter™ – “It was great getting such a nice gift,” he says – before winning he was already very satisfi ed with the products and services Charter provides.

Even without the sweepstakes, he says, “I’d be a Charter customer anyway.”

Special perks rewardloyal customersextraextra

Something

“I just signed upand started

accumulating points.It made a

really nice Christmas for my son!”

JEFF HOLTZCLAW OF TAYLORS

REDEMPTION DAYSLive it with Charter™ partners with cable

programming and other merchants to provide exclusive merchandise such as hats, T-shirts, gift cards, electronics, DVDs and more. On Redemption Days (scheduled four times a year) you can “spend” your points on these special items.

MONTHLY SWEEPSTAKES Use your points to enter monthly sweepstakes

for prizes including trips, electronics, celebrity memorabilia and more.

SPECIAL OFFERSLive it members receive special offers

including TV Guide magazine discounts, free interactive games, even coupons for fi rst-time purchases on the Home Shopping Network.

CHARTER MALL Take advantage of special offers (and earn

more points) by shopping online at your favorite stores.

For details, visit www.liveitwithcharter.com.

POINTS TURN INTO PRIZESMember rewards program gives back to best customers

Charter Communications believes you deserve something extra, and Live it with Charter™ is the company’s way of saying THANK YOU to its very best customers. There’s absolutely no cost and you don’t have to do anything differently. Just activate your membership (www.liveitwithcharter.com), continue to enjoy your Charter services and you’ll automatically earn Live it points based on your monthly bill. Use points toward:

Photo by T.J. Getz

Jeff Holtzclaw and his son show off the rewards they earned from Live it with Charter™.

S P E C I A L A D V E R T I S I N G F E A T U R E 7

Make Summer Sports Spectacular with Charter

Everyone wins with the latest products and services from Charter Communications. You get great value on faster internet, longer phone calls, and clearer TV images – even from the other side of the world.

Build your Charter Bundle with cable and phone or high-speed Internet for as low as $39.98 per month for 6 months.

Bring Your Home to Life with Charter.Call 1.877.617.0277 today or visit Charter.com

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©2008 Charter Communications. *Offer valid to new residential customers only who must not have subscribed to Charter Cable TV® Limited Basic and Charter High-Speed® Internet or Charter Cable TV Limited Basic and Charter Telephone® within the previous 30 days and must have no outstanding obligation to Charter. Customers must subscribe to applicable service(s) for the promotional period to receive promotional price. Standard rates apply after promotional period ends. Installation, taxes, fees and surcharges are extra. Certain equipment may be required at installation and charges may apply. Valid service address required. Credit approval, prepayment or major credit card may be required. All services provided are subject to the subscriber agreement and applicable tariff which are subject to change. Services not available in all areas. Other restrictions may apply. Call 1-877-617-0277 for full details.

Tune into the greatest event of the summer, the 2008Beijing Olympic Games on the networks of NBC Universal.

Charter Communications is proud to carry NBC Universal’s coverage of the 2008 Beijing Olympic Games.

THE BEST WAY TO WATCHNBC UNIVERSAL’S COVERAGE OFTHE BEIJING OLYMPICS IN HD ISWITH CHARTER:

• NBC HD and Universal HD• 600+ hours of HD coverage• Coverage airs 8.8.08 - 8.24.08

GreatnessCan Happen atAny Moment.

Grab the Gold with Charter HD!

Agency: Davis AdvertisingClient: Charter NCSCVAW.S.#: 29812File Name: CHA_NCSCVA_29812Artist: JPLocation: Server HD5 Q3_08AE/AC: DW/TM

Media: Community JournalsSize: 10” x 12.5”Color: CMYKDate: Friday 8/8/08

Get 6 Months of HD FREE when you sign up for Charter HD!

CALL 1-877-617-0277 TODAY©2008 Charter Communications. Offer valid until 12/31/08. Additional equipment charges may apply. Not valid with other offers. Offer valid only to current Charter customers. Standard rates apply after promotional period. Programming, pricing and services may vary by market, are subject to the terms of subscriber agreement and may change. All channels not available in all areas. A Charter HD receiver is required for HD service and customer’s TV must be HD capable. HD programming varies by programmer. A set-top box may be required at installation. Installation, taxes, fees and surcharges extra. Service not available in all areas. All trademarks belong to their respective owners. Other restrictions may apply. Call for full details.

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