Charmaine Portfolio

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SparkySparky

MFA THESIS PROPOSAL

WHAT IS SPARKY?

PROBLEM:

Sparky is a wearable device for dogs that is supported by a mobi le appl icat ion that tracks your dog’s act iv it ies and wel lness . This is my thesis project for the MFA program.

I drafted a surveyed for dog owners asking them basic demographics of their dog’s , types of act iv it ies their dogs l ike to do, and some of their worr ies and problems they face in ra is ing a dog. The fol lowing are the results of the survey:

Dogs not having enough exercise per day

Vet Expense

Weight Problems

27%

21%

19%

MFA THESIS PROPOSAL

PROOF OF CONCEPT VIDEO

SparkySparkyhappy, healthy dogs

PL AY

To better understand my thesis , p lease watch the proof of concept v ideo. It expla ins how the features would work in Sparky. I created this v ideo us ing After Effects and Premiere for edit ing the v ideo.

MFA THESIS PROPOSAL

MOOD BOARD

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# 0 5 A 8 9 Ep a r a d i s e

# 3 A 3 A 3 Bb l a c k o u t

# F 1 5 D 5 7p e a c h y# D 5 E 9 C 6e a r t hp l a i n

# F F F F F F

FONT CHOICES:Brandon Grotesque BoldBrandon Grotesque Medium ItalicBrandon Grotesque MediumKg always a good time

MFA THESIS PROPOSAL

TARGET AUDIENCE

PRIMARYUSER

OVERWEIGHT &ADULT DOGS DOG OWNERS

TRAITS:Sedentary Lifestyle

Likes to beg for foodGoes for a walk once or twice a week

Does not l ike socia l iz ing

AGE: 5-10 yrs . o ld AGE: 34-54 yrs . o ld

TRAITS:

Single or Divorced

Mid-high Tech Savy

Bel ieves that dogs are great companion

Mid-High active l i festyle

MFA THESIS PROPOSAL

PERSONA

AGE:

OCCUPATION: Art Director

REL STATUS: DivorcedLOCATION:

TECH GEARS: Iphone, Mac, Fitbit

Huntington Beach, CA45 years old

AGE: 10

GENDER: Female

DOG BREED: Labrador

“HELLO I’M DAVE!”

“woof woof woof Cassie!”MFA THESIS PROPOSAL

Dave enjoys outdoor activities with his dog Cassie. He brings her to work everyday after his early surf session. Dave oversees a lot of decision-making at work, that’s why he is in and out of meetings all the time. However, he is also in a lot of pressure because Cassie was diagnosed with diabetes last year, and she need extra care to make sure she’s getting her medications on time. Dave tried to get a dog sitter for Cassie but he feels she is not getting the right amount of help, so he wants to be hands on with making sure Cassie is getting the appropriate care she needs.

STORY:

MFA THESIS PROPOSAL

A system that makes it easy for him to track Cassie’s medicine intake, monitor daily activities of Cassie’s, look at key insight on what cause Cassie to get tired easily, and option to share this progress to Cassie’s vet.

To get Cassie in better shape so she can enjoy all the activities she enjoys outdoors, and to keep a healthy lifestyle

SOLUTION:

NEED:

MFA THESIS PROPOSAL

EASY NAVIGATION ORGANIZE YOUR VETAND DOG ACTIVITIES

INTUITIVE ANALY TICS

MFA THESIS PROPOSAL

WEB & MOBILE DESIGN

This is a fun web redesign of Good Hotel in San Francisco. The idea behind the redesign is to give a new look and feel for the site current state. My vision is to create a minimalistic and clean approach in displaying the positive mission of the hotel in bringing green initiative in the hotel industry.

ABOUT:

GOOD HOTEL REDESIGN

GOOD HOTEL REDESIGN

GOOD HOTEL REDESIGN

GOOD HOTEL REDESIGN

EXPLORE MOBILE DESIGN

ABOUT Explore is a mobi le appl icat ion that helps you discover your local community. This scavenger hunt game can be played indiv idual ly or with a group of fr iends.

EXPLORE MOBILE DESIGN

EXPLORE MOBILE DESIGN

PROOF OF CONCEPT

PL AY

Discover your c ity.

EXPLORE MOBILE DESIGN

WEB DESIGN

ABOUT Designed a website to promote, share, and connectwith their c l ients and future c l ients . They wanteda website that represent their characters and design aesthetics and that was the inspirat ion behind the s imple yet invit ing website.

WEB DESIGN

CODED WEBSITE

CODED WEBSITE

STOCKPILE

CODED WEBSITE

ABOUTStockpi le is a coded website designed to show different products being pul led in a database us ing JSON, Javascr ipt , and HTML/CSS.

V I E W I T L I V E !

SPARKY INTERACTIVE INFOGRAPHIC

CODED WEBSITE

ABOUTDesigned a paral lax style website to incorporatedata from my research on my thesis . I wanted itto be interact ive and have a sense of a narratedstory whi le reading it to guide users in theirdiscovery of the current s ituat ion of dog populat ion in the U.S.

V I E W I T L I V E !

STATIC INFOGRAPHIC

ABOUTThis inforgraphic is about thesis ideas I came up with. I surveyed respondents to see what ideas they are interested and to get feedback on each idea.

STATIC INFOGRAPHIC

ABOUTHistory of cupcakes and the future trends and competition in the industry.

STATIC INFOGRAPHIC

BOXED WATER

BOXED WATER CAMPAIGN

PART SUSTAINABLE WATER COMPANY, PART ART

PROJECT, PART PHILANTHROPIC PROJECT, AND

COMPLETELY CURIOUS.

ABOUT

This step by step redesign process for Boxed water. Through advertis ing strategies, and implementation.

BOXED WATER CAMPAIGN

ADVERTISING RESEARCH

PSYCHOGRAPHIC

ATTITUDES:

ACTIVITY, INTERESTS, OPINIONS

FOR THIS CAMPAIGN, I FOCUS ON THE PSYCHOGRAPHIC OF TARGET AUDIENCE FOR THE PRODUCT, SINCE THE PRODUCT HAS A GREAT VISION ON PROVIDING QUALITY PRODUCT WITH SOCIAL RESPONSIBILITY, ITS IMPORTANT TO KEEP THESE VALUES IN LINE WITH THE MESSAGE THEY ARE TRYING TO CONVEY TO THE USERS.

VALUES:

BEHAVIORS:

INDEPENDENT THINKERSSTRONG GOAL ORIENTATIONSTRONG SELF-CONFIDENCE

THEY TEND TO RESEARCH BEFORE BUYINGTHEY BUY THINGS THAT CAN HAVE AN IMPACTSOCIALLY CONNECTED ONLINE

EXPLORES NEW FRONTIERSANTI-MATERIALISTIC MIND FRAMECELEBRATES INNOVATIONS

TECHNOLOGY IS VITAL TO THEIR EVERYDAY LIFE

BELIEVES IN SOCIAL RESPONSIBILITY

THEY LIKE OUTDOOR ACTIVITIESMID-HIGH LEVEL PHYSICAL ACTIVITIESINTERESTED IN FRESH, NEW IDEASWORKS HARD, PLAY HARD

BOXED WATER CAMPAIGN

PERSONA

GENDER: AGE: FEMALE 26

OCCUPATION:FASHION DESIGNER

LOCATION:BROOKLYN, NY

GEARSIPHONE, MACBOOK PRO

TRANSPORTATIONRIDES THE SUBWAY

INTERESTS:RUN AT CENTRAL PARKREADS FASHION MAGAZINESPHOTOGRAPHY

Olivia“I am inspired everyday of how rich and beautiful my surroundings, that is why I try to help out as much as I can to protect the environment.”

BOXED WATER CAMPAIGN

BOXED WATER CAMPAIGN

OUT OF HOME ADVERTISING CONCEPTS

BOXED WATER CAMPAIGN

PUBLIC TRANSPORTATION SHELTERS, METRO STOPS

EVENT PL ACEMENTU.S OPEN TENNIS COMPETITION

BOXED WATER CAMPAIGN

WEBSITE REDESIGN

BOXED WATER CAMPAIGN

NICE TO MEET YOU!

LET’S CONNECT.

V I S I T M Y W E B S I T [email protected]