Charlie liu -impression for online sharing

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MWC 2011 ImpressionCharlie Liu CTO, Sony Ericsson (China)

Mobile Monday, March, 2011

Android! … Owning Barcelona 2011!

• Almost all Smartphones & Tablets announced at MWC run Android!

• Dual core, Dual screen, Dual SIM, 3D display, 3D rec., 2G devices all available on Android!

• Android devices come in a wide range: – processors from 400MHz up to Dual 1GHz processors

– RAM memory from 256MB up to 1GB

– Expanding the Smartphone playfield from 3G to 2G reaching new lowest price points and full access to market place.

the user experience is very fragmented!

• Google announced:

– 150K apps available, 350K activations/day, 170 handsets available from 27 vendors in 69 countries at 169 carriers

With the wealth of all new devices announced being Android and some inspired “ Google Marketing “ it could be argued that MWC 2011 nearly became the first Android Phone show.

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The smartphone market is growing…

Source : MDA / SEMC internal estimate

Smartphone: running Open OS=OS with open APIs permitting the user to install and run native applications

Billion Euro

2008 2009 2010 2011 2012 2013

67

45

90-100

30-40

+35-50%growth

Smartphones

Feature andbasic phones

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Technology RaceCompetition in HW and SW

2009 2010 2011

1.61.5 2.0 2.1 2.2Gingerbread Ice Cream

Honeycomb J-xxx

600MHz 1GHz Dual 1GHz Dual 1.2+GHz

Android

Processor

Technology• Speed & Processing power the key words for 2011

– Dual-core is becoming a qualifier for “super-phones” and tablets • Samsung Galaxy S II, LG Optimus 3D, Motrola Atrix, plus the Honeycomb tablets

– Higher density of RAM memory• Samsung Galaxy S II, Motorola Atrix plus the Honeycomb Tablets use 1GB RAM

• HTC updating the Desire S to 768MB RAM

• Connectivity– Focus on HSPA+ over LTE compared to CES

• HSPA+ 21Mbps, HSPA+ 14.4Mbps

– NFC

– WiFi on 5GHz band in phones appear. WiFi-Direct

• Imaging– 3D recording, dual 5MP. 3D playback in 720p (on phone or on 3D TV via HDMI)

– 1080p recording and playback

– “Megapixel race” not relevant any more. 8MP highest resolution in announced new devices

• Display also a major factor to compete with (on par with processor speed)– The fight is in color depth, brightness, resolution. All vendors have unique names e.g.

Nova(LG), Retina (Apple), Bravia Engine (SEMC)

• Improved battery capacity– Moving beyond 1500mAh: Galaxy S II 1650mAh, Motorola Atrix 1930mAh

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Mobile Products

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Xperia™ X8

Xperia™ X10 mini & X10 mini pro

Best Android phone for media and photography: Sony Ericsson Xperia™ X10

Best Android phone for portability

-- 2010

9Creative

Xperia™ Play

Impressive performanceat the show with great

media attention and no similar offer from

competition in sight!

10Creative

Latest Android PlatformAll smartphone fundamentals

PlayStation Certified console experience

PlayStation titles

Dashboard

Android game developers

Beautiful design

5MP AF camera and VGA

front camera

Multi-touch4 inch display

MultimediaDock DK300

Xperia™ Play

11

The ultimate multimedia smartphone, with a super-slim design and state-of-the-art Sony screen technology

Xperia™ arc

Xperia™ Premium | Xperia™ arc

12

Amazingly slimBreathtaking design

Visual brillianceReality Display with

Latest Android PlatformAll smartphone fundamentals

8 MP video recordingClear blackfront

Xperia™ Premium | Xperia™ arc

Xperia™ arc

Others …• LG: 3D display and 3D video recording

– LG Optimus 3D featuring 4.3” WVGA stereoscopic 3D display (no glasses needed) and dual 5MP cameras for 720p 3D / 1080p 2D recording

– Optimus Pad featuring 3D recording with viewing through HDMI on a 3D TV

• Samsung: next generation Galaxy S & Galaxy Tab– Galaxy S II features Samsungs first dual core processor, Super AMOLED plus

LCD, 1GB RAM, HSPA+ (21Mbps), 802.11a 5GHz, and dedicated enterprise functionality

– Upgrading the Galaxy Tab from 7” to 10.1” now running dual core processor

• Deeper Facebook integration from HTC– Salsa and Cha Cha, the “Facebook” phones, with dedicated hardware

Facebook button - lights up when the user’s activity on the phone offers a chance to share content on FB. One press of the button to: check in to a location, update status, upload a photo, share a website, post song currently playing on the phone…

• Nokia is very quite …

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Global TD-LTE Initiative (GTI)

In 2011 MWC, Global TD-LTE Initiative (GTI) was announced by CMCC together with 9 other global operators to promote development of TD-LTE worldwide.

15CONFIDENTIAL

Global LTE Interest:180 Operators

, Airtel, E- Plus

•Verizon (band 13,17)•AT&T (4)•T-Mobile•Etc.

• TeliaSonera(Band3,7,20)• Vodafone (3,7,20)• T-Mobile (3,7,20)• Hutch (7)• Orange (3,7,8,20)• Telefonica (1,3,7,20)• etc.

LTE TDD for Unpaired spectrum, LTE FDD for Paired spectrum

• CMCC (Band 38,40)• Reliance (40)• Qualcomm (40)• Softbank (38+)• FarEasttone (40)• Asiaspace• Rostelecom• etc.

• Clearwire• etc.

• Verizon (Band 13)• AT&T (4,17)• Clearwire• etc.

• DoCoMo (Band 1,21)• KDDI (11,12)• etc.

FDD

FDD

TDD

TDD

FDD

•Aero2, E-Plus•Etc. TDD

Ericsson family shown off TD-LTE end-to-end solution!

TD-

“… in Barcelona, Ericsson, Sony Ericsson and ST-Ericsson unite to spearhead a complete TD-LTE solution, showcasing voice services for the first time ”