Charities under attack? Public attitudes to third sector in Scotland - SCVO. First meeting of the Scottish Networking Group, 02 June 2016

Charities under attack? Public attitudes to third sector

in Scotland

#ILoveCharity

Ann RoweScottish Council for Voluntary Organisations

@mrsannrowe@scvotweet

#ILoveCharity

Charities under attack?

Compared to commercial brands?

• Only 7% of Brits say brands/companies today are open and honest

• Nearly 90% of consumers say they will reward a brand for its

authenticity

• Majority of consumers base perceptions of authenticity on personal

brand experiences, as opposed to corporate behaviour at a larger scale

Global Study from @CohnWolfeUK

#UKAuthentic20

What does all this tell us?

• Charities in Scotland held in high regard

• Charities also held to higher account

• Authenticity matters across sectors

• Positive personal experiences behind high trust

• Ethical communications matter – they can and should can play a part in good governance

• Know your audience and connect with them directly

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view slides from past events, see what

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www.charitycomms.org.uk

Charities under attack? Public attitudes to the third

sector in Scotland

Scottish Networking Group

2 June 2016

Edinburgh

#ccscots