Characterizing Product-Service Systems (PSS) in the Healthcare Industry Authors: Man Hang Yip, Robert Phaal, David R. Probert Centre for Technology Management, Department of Engineering, University of Cambridge, U.K. Presentation by Man Hang Yip at PICMET’14 at Kanazawa, Japan July 30, 2014
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Characterizing product-service systems in the healthcare industry (PICMET 2014)
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Characterizing Product-Service Systems (PSS) in the Healthcare Industry
Authors: Man Hang Yip, Robert Phaal, David R. Probert Centre for Technology Management, Department of
Engineering, University of Cambridge, U.K.
Presentation by Man Hang Yip at PICMET’14 at Kanazawa, Japan July 30, 2014
Content
• Motivations & objectives • Literature highlights
• The ‘PSS Characterization Approach’ in brief • The implications of this approach
A service cannot be stocked without losing its identity and requires both producer and consumer; hence is constrained by time and location (Hill, 1999).
A product “exists independently of its owner and preserves its identity through time” (Hill, 1999, pp. 437), and can be intangible (e.g. a digital sound track).
Product, Service, and PSS
A PSS is a combination of products and services, jointly fulfilling a user’s needs (Goedkoop, van Halan, te Riele, & Rommens, 1999)
PSS classification
Frequently used: product-oriented, use-oriented, and result-oriented, which was extended to include integration-oriented and service-oriented (Neely, 2009) Issues: built using the traditional reference of product being tangible, and the classifications are more useful for business modelling than for new PSS development
From business ecosystem literature – companies to look beyond the ‘extended enterprise’ boundary to include government, regulatory bodies, competitors, and other stakeholders’ interests (Moore, 2006)
Context
From actor-network theory – provides the theoretical basis to allow connections among actors, that includes both human and non-human, to be brought out and examined through ‘flattening’ levels and placing actors side-by-side (Latour, 2005; Law, 1992)
From value-in-use literature – Service-Dominant Logic urges companies to focus on customer value and proposes the concept that the context of value creation is network of networks (Vargo & Lusch, 2004; 2008)
The Four PSS Characteristics: - potential customer perceived value level - type and degree of connectivity - connectivity number - PSS configuration type
After this paper was written … 7 more workshops targeting new PSS ideas in both healthcare and non-healthcare were completed. An independent observer was used in three workshops to enrich the assessment of the approach.
The PSS characteristics proposed are generated from healthcare cases, and may be limited to NPSSD in the healthcare industry only. Only three workshop results are included in this paper for producing the assessment of the applicability of the PSS characterization approach and its implications to the PSS definition. As action research is used as the methodology, the feasibility of the approach is influenced by the facilitation skills of the researcher. The interpretation of the workshop findings is biased by the researcher’s culture, background, and knowledge of the PSS in discussion.
If you are interested in this paper, it is in the PICMET’2014 conference proceeding. The title of the paper is: Characterizing Product-Service Systems in the Healthcare Industry
Suggested reference to this presentation: Yip, M. H. (2014). Characterizing Product-Service Systems (PSS) in the Healthcare Industry [PowerPoint slides]. Retrieved from http://www.shlideshare.net/pss-characterisation-presentation-post-presentation