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CHARAC TERISTICS AND MOTIFS OF MUSIC VIDEOS B Y A N D R E W B O K O L E T O T A L K A B O U T T H E K E Y F E A T U R E S T H A T A R E O F T E N S E E N I N A M U S I C V I D E O ( E . G . S T A G E / L I V E P E R F O R M A N C E S , R E F E R E N C E S T O P O P U L A R C U L T U R E , D A N C E R O U T I N E S E T C . ) A N D C O M P A R E T H E M W I T H O U R M U S I C V I D E O .
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Page 1: Characteristics and motifs of music videos

CHARACTERISTIC

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Page 2: Characteristics and motifs of music videos

LYRICS AND VISUALS

T H E F I R S T K E Y F E A T U R E T H A T I S S E E N I N M U S I C V I D E O S I S L Y R I C S A N D V I S U A L S , A S T H E R E I S A R E L A T I O N S H I P B E T W E E N T H E L Y R I C S A N D T H E V I S U A L S E V I D E N T I N T H E M U S I C V I D E O . F O R E X A M P L E I N T H E ‘ P E R S P E C T I V E ’ M U S I C V I D E O B Y T R A S H B O A T , T H E L Y R I C S A R E B E I N G S H O W N A S T H E F R O N T M A N I S S I N G I N G . T H E V I S U A L S A R E I N S Y N C W I T H T H E L Y R I C S A S T H E S I N G E R I S W R I T I N G O U T T H E L Y R I C S A S H E I S S I N G I N G .

Page 3: Characteristics and motifs of music videos

LYRICS AND VISUALS (CEE-REALITY)

O U R M U S I C V I D E O D E M O N S T R A T E S A R E L A T I O N S H I P B E T W E E N T H E L Y R I C S A N D V I S U A L S A S W E L L . T H I S I S S E E N W H E N C E E -R E A L I T Y I S O N T H E S T A G E R A P P I N G A N D T H E R E D L E T T E R S A P P E A R O N T H E S C R E E N .

Page 4: Characteristics and motifs of music videos

INTERTEXTUALITY

Another key feature is references to popular culture, as music videos often make references to things affiliated with popular culture such as memorable quotes from popular films and re-enactments of well-known scenes from films and music videos. One example is the ‘Movies’ video by Alien Ant Farm, in which they re-enact scenes from films like The Karate Kid and Charlie and the Chocolate Factory.

Page 5: Characteristics and motifs of music videos

Another example is ‘All The Small Things’ video by blink-182, in which the three members parody boy bands such as N-Sync and The Backstreet Boys.

Page 6: Characteristics and motifs of music videos

INTERTEXTUALITY (CEE-REALITY)We have done our best to make references to various other rap videos and use their motifs to our own advantage. In rap/grime music videos, we often see rappers wearing hoodies as they are walking and rapping in urban areas throughout the video. For example, in the music video ’P’s and Q’s’ by Kano we see the rapper wearing a hoodie as he is walking down the street. And in our music video, Cee-Reality is wearing a hoodie as he is walking through the park and rapping.

Page 7: Characteristics and motifs of music videos

GENRE CHARACTERISTICS

Music videos also demonstrate genre characteristics e.g. stage/live performances, concept/narrative based. An example is Green Day’s video for ‘Wake Me Up When September Ends’, the video features the band performing on a stage and a narrative-based story about a young couple.

Page 8: Characteristics and motifs of music videos

GENRE CHARACTERISTICS (CEE-REALITY)

Our video features the rapper telling a story with his song, the concept of the video looks at the glamorous lifestyle of the urban rapper e.g. Cee-Reality is greeting fans and signing autographs.