The Power of Story for Sales Success Character Branding Webinar 3 of 4
The Power of Story for Sales Success
Character Branding Webinar 3 of 4
Meet Your PresentersGary Kaskowitz, MBA, Ph.D.
Jim Socci, CPA, CASArtistic Toy, President
Marketing Strategist, Author, SpeakerAssociate Professor of Management,Moravian College
The Six Cornerstones Of All Successful Brands (Webinar 1 of 4)
• Myths of About Branding
• The Real Purpose of Brands
• Case Study Examples
Learn to Speak the Inner Language of Your Clients(Webinar 2 of 4)
• What Motivates Clients
• Psychological Benefits
• Applied Example
What You Will Learn in the Next 60 Minutes
• Why Story’s Important to Branding• Story Structure• Hero's Journey• Applied Example
Story Telling
• Thousands of years of experience• Convey basic Truths about ourselves
Story Structure
• Beginning, Middle, End• Character/Roles • Conflict is key• Start at your low point
Hero’s Journey• Classic structure seen everywhere• Basic Components
• Ordinary World• Inciting Incident• Call-to-Action• Conflict/Struggles• Transformation• Return with Elixir
Elements of Brand Story
• Plot• Characters• Message• Aesthetics
Translate Story to Sales Success
• Identify with your audience• Understand their yearnings• Get in step
The Story Hero
YouTube Video - http://youtu.be/DDn8X2pkS98
Donate
Adopt
Affiliate
Associate
Educate
Relate
Recovery
Connect
Win
Huggable Hope!
The Brand
STAY CONNECTED
Special Offer! Donate a Duck ($30) to Hospital
Receive $60 OFF 2014 Artistic Toy Order
Send Your Duck Receipt with your PO to Artistic Toy.