Chapters

CHAPTERS!NDIGO

Amelia Huffman, Robin MullhallChelsea Marcoux, Natasha Weese, Samantha McMurter

Sara Hamil

SOMS 1033

December 11th, 2012

Agenda Introduction

Company History

Twitter

Facebook

Blogging

YouTube

Conclusion

IntroductionChapters want to share a love of reading

Advance society with books, reading and story telling

Their Mission: “To provide our customers with the most inspiring retail and digital environments in the world for books and life-enriching products and experiences.”

IntroductionA few of their values are:

add joy to customers’ lives

Exceed expectations

Promoting knowledge and growth

Innovation is the key to growth; it comes from anyone at anytime

Giving back to community

IntroductionAppealing product displays, newest

technology, clearance sections, books, toys, games, movies, and music

Founder of the Kobo ereader

Company History

1940: Brothers Carl and Jack Cole open the first Coles Store in Toronto.

1995: SmithBooks and Coles merge to form Chapters Inc. Chapters grows to become the largest book retailer in Canada.

2001: Chapters and Indigo officially merge to form the largest book retailer in Canada under the corporate name Indigo Books & Music Inc.

Company History2005 & 2006: Indigo ranks as one of Canada's top 100

employers

2009: Indigo spins off its digital eReading division to form Kobo Inc

2011: Indigo agrees to the sale of its global eReading service Kobo Inc. to Rakuten Inc., one of the world’s leading Internet companies, for US$315 million.

Twitter

@ChaptersIndigo

Promote new products

Touch base with customers

Offer many promotional offers through their tweets

Twitter

Constantly tweeting

Fun, relaxing &

promotional

Customer is first

Tweets are reflected

upon atmosphere

FacebookFocused on the attention of reading and movies

Respond time efficiently and effectively to feedback

Online contest – “Deal of a Lunchtime”

Facebook

YouTubeChannel since 2007

Many videos, broken into categories

Events, Favorites, Book Trailers, An Indigo Minute and a seasonal section (fall collection)

YouTube Interviews with Authors,

from cookbooks, biographies to fiction

New videos are posted frequently

Typical time frame for the videos 1-10 minutes.

An Indigo Minute is fun and offers candid answers to random questions from the guests.

Blogging20 regular bloggers – blogging several times per month

Guest bloggers – usually the author of a certain book

9 topics: Fiction, Non-Fiction, Teen, Indigo Kids, Lifestyle, Music, Movies, From the Authors and Your Health.

BloggingBlogs about books, music albums, movies

Blogs provide info: about awards, Indigo Spotlight list, critique of the story from bloggers perspective.

Blogs can help us – decide what book we want to read next

ConclusionReport Intention: Social media Use of Chapters-Indigo;

Past, Present and Future

Recommendations:Blog: More customer engagement, Advertise blog

YouTube: More subscribers, Post videos to Facebook and Twitter accounts

Facebook and Twitter: Keep up the great work!

QUESTIONS?

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