College : SNJB’s COE, Chandwad. Class : MBA 1 st year. Guidance By : Hon. Prof. Mr. U. S. Kasar Sir. Industry : Chocolate Industry. Presenters : Gaziyani Md. Hasnain Rahul O. Bhandari Khushbu Mutha Bhagyashree Mankar Abu Swaleh
Jul 15, 2015
College : SNJB’s COE, Chandwad.
Class : MBA 1st year.
Guidance By : Hon. Prof. Mr. U. S. Kasar Sir.
Industry : Chocolate Industry.
Presenters : Gaziyani Md. Hasnain
Rahul O. Bhandari
Khushbu Mutha
Bhagyashree Mankar
Abu Swaleh
Background Of Top 3 Players
1- Cadbury
John Cadbury was born in B’ham to
Richard Cadbury who was from a
wealthy Quaker family in U.K. in
1797.
Establish cause was alcohol.
Tea dealer in 1818 in leeds.
Returning to B’ham in 1824 &
opened a shop at Bull Street.
1831-rented factory for drinking
chocolate & cocoa.Larger factory with his
brother Benjamin and started
selling 16 type of drinking
chocolates - largest till 1960s.
Both brothers became partner in 1848 for 7 years.
Founded factory in bournville in 1861- largest chocolate production in U.K..
Opened an office in London & received a Royal Warrant as a manufacturer
of chocolate and cocoa to Queen Victoria in 1854.
1897- Manufactured 1st milk chocolate. In 1899 factory employed 2,600
people and became corporate.
1950- Cadbury opened its first overseas factory near Hobart, Tasmania.
1969 - Cadbury merged with Schweppes to form Cadbury Schweppes. Schweppes
was a well-known British brand that manufactured carbonated mineral water and soft
drinks.
Today Cadbury Schweppes is the largest confectionery company in the world,
employing more than 70,000 employees.
Cadbury India
In India, Cadbury began its operations in 1948 by importing chocolates. It
today has 5 company-owned manufacturing facilities at Thane, Induri
(Pune), Malanpur (Gwalior), Bangalore & Baddi (Himachal Pradesh) & 5
sales offices in 5 metros. The corporate office is in Mumbai.
It works as teams to convert products into brands.
Cadbury enjoys a value market share of over 70% - the highest Cadbury
brand share in the world! The brand Cadbury Dairy Milk is considered the
"gold standard" for chocolates in India. The pure taste of CDM defines the
chocolate taste for the Indian consumer
Background Of Top 3 Players
2- Nestle
•Nestle was founded in 1867 in Geneva, Switzerland by
Henri Nestle. Nestle's first product was "Farine Lactee
Nestle", an infant cereal.
•In 1905, Nestle acquired the Anglo-Swiss Condensed Milk
Company.
•Nestlé's relationship with India started in 1912.
•It began trading as The Nestlé Anglo-Swiss Condensed
Milk Company (After India's independence in 1947, the
economic policies of the Indian Government emphasised
the need for local production.
•Nestlé responded to India's aspirations by forming a
company in India and set up its first factory in 1961 at
Moga, Punjab.
Henri o nestle
•Nestlé India’s first production facility, set up in 1961 at Moga (Punjab), was followed
soon after by its second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently,
Nestlé India set up factories in Nanjangud (Karnataka), in 1989, and Samalkha
(Haryana), in 1993.
•This was succeeded by the commissioning of two more factories - at Ponda and
Bicholim, Goa, in 1995 and 1997 respectively.
•The seventh factory was set up at Pantnagar, Uttarakhand, in 2006.
The 8th Factory was set up at Tahliwal, Himachal Pradesh, in 2012.
Nestle India
•Nestle India is a subsidiary of Nestle S.A. of Switzerland. Nestle India manufactures a
variety of food products such as infant food, milk products, beverages, prepared dishes
& cooking aids, and chocolates & confectionary.
• Some of the famous brands of Nestle are NESCAFE, MAGGI, MILKYBAR, MILO, KIT
KAT, BAR-ONE, MILKMAID, NESTEA, NESTLE Milk, NESTLE SLIM Milk, NESTLE
Fresh 'n' Natural Dahi and NESTLE Jeera Raita.
Background Of Top 3 Players
3- Amul
• Formed in 1946, is a dairy cooperative movement in India.
• A brand name managed by Gujarat Co-operative Milk Marketing Federation(GCMMF)
• Jointly owned by 2.79 million milk producers in Gujarat
• Spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.
• Overseas markets - Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries
• Fresh plans of flooding the markets of Japan & Sri Lanka.
• Dr Verghese Kurien, former chairman of the GCMMF -the man behind the success of Amul.
• Has a 15% market share in the Rs 15,000 crore milk category, and a 37% share in the Rs 900 crore organized ice-cream segment.
Amul Abroad
Background Of Bottom 3 Players
1- Mars-wrigley
• Type : private
• Industry : confectionary
• Founded : 1911 in Tacoma, Washington, USA.
• Founder : Frank C.Mars
• Products : milky way, bounty, mars, snickers.
• Revenue: US$30 billion
Background Of Bottom 3 Players
2- Kraft Foods
• Type : public
• Industry : Food Processing.
• Founded : Englewood, Chicago, USA
• Products : ice cream, cheese, milk.
• Revenue: US$ 40.4 billion
Background Of Bottom 3 Players
3-Fererro
•Type : private
•Industry : Food
•Founded : 1946
•Founder : Pietro Ferrero
•Products : confectionary.
•Revenue : 6.2 billion euros
About CEOs Of Top Players
1 - Irene Rosenfeld(CEO of Mondelez International Inc., owner of Cadbury)
Born May 3, 1953
Married with 2 Daughters
Fortune 500 Rank: 53
Compensation: $26.3 Million
Education:
Ph.D. in Marketing and Statistics
Master of Science in Business
Bachelor of Arts in Psychology from Cornell University
Childhood career ambition: President of the United States
Favorite Kraft product: Kraft macaroni and cheese and Oreo cookies are high up on the list too.
Hobbies: Play the piano and enjoys rollerblading
About CEOs Of Top 3 Players
2 - Paul Bulcke(CEO of Nestle)
•Paul Bulcke (born 1954), is a Belgian businessman who was appointed Chief
executive officer (CEO) of Nestlé on 20 September 2007 and officially started in his new
role in April 2008.
•He graduated as a commercial engineer at the Katholieke Universiteit Leuven and is
an alumnus of the Vlerick Leuven Gent Management School. He also attended the
program for Executive Development at the Swiss leading business school International
Institute for Management Development (IMD) in Lausanne.
•In 1979, aged 25, he started working for the Nestlé group and worked in different
countries, including Switzerland, Spain, Belgium, Peru, Ecuador, Chile, Portugal, Czech
Republic and Germany. Before his appointment as CEO of Nestlé, he was the Head of
America (EVP of Americas divisions).
•Bulcke has described Nestlé under his tenure as 'une force tranquille' (English: 'calm
strength'). He is known for having a reserved, quiet personal manner.
•On 25 May 2012, he received the VMA Award from the Vlerick Leuven Gent
Management School for his "lifelong career, which has been distinguished by sustained
integrity, exceptional management capacity and inspiring leadership“.
Corporate Social Responsibility
•Corporate Social Responsibility (CSR) is at the heart of our success.
• At Cadbury India we have always believed that good values and good
business go hand in hand.
•It's part of our heritage and the way we do things today.
•CSR is about growing our business responsibly.
Migratory birds stop over at Bangalore factory
• Water is a precious resources. As part of Cadbury India's effort to continuously
increase water conservation Cadbury.
• Bangalore factory has constructed a check dam to store the rainwater. This dam not
only acts as a major ground water replenishing source for the bore wells in the
factories and surrounding community, but is also a stopover location for some of the
migratory birds.
Pioneering cocoa cultivation in india
• Since 1974 Cadbury has pioneered the development of cocoa cultivation in india. For
over two have worked with the kerala agriculture university to undertake cocoa
research and released hybrids that improve the cocoa yield.
• cadbury efforts have increased cocoa productivity and touched the lives of
thousands of farmers.
Bangalore factory: the sun shines at night
• Sun shine now lights the pathways on streets out side cadbury Bangalore factory at
night…… Rising energy costs. And 300 sunny days a year, inspired the factory to
install 28 solar powered streetlights.
• It will reduce annual carbon dioxide (a major greenhouse gas) emission by ten
tonnes, playing a part in the effort to reduce global warming.
• In appreciation of cadbury commitment to implement environment friendly initiatives,
the Karnataka State Pollution Control Board has honoured the Bangalore factory with
the Parisara Premi (Preserve of the Environment) Awarded for the second year in a
row.
Non-formal school set up by Cadbury for children of migrant
workers in Baddi• The efforts of the Baddi factory team over 50 children of migrant workers living in
and around cadbury Baddi factory will now have daily access to non-formal
education. Cadbury has set up a non formal school as part of cadbury commitment to
create prosperous, inclusive and healthy communities.
• This is the first phase of project SAHYOG an 18 month project which commenced in
January this year in partnership with an NGO RUCHI. the project reaches out to over
400 poor & marginalised families in sandholi village near Cadbury Baddi factory and
apart from education .
Gurikha Project
• in 1999, we community initiative programme under the banner: Nutrition, Malanpur
factory (MP)
• As a result ,we focused on healthcare and education in the nearby village of gurikha.
• A nursery school was started and key improvements were made in the primary
school.
• The consolation and a bit of lateral thinking led to some real social improvements:
• fresh drinking water from a new village pump, a doctor ‘s clinic, vet services for milk
producing animals and fruit trees for each household to plant during the monsoons.
They also helped increased attendance in school.
• In 2005, the education programme supported the in empowermentSpecial focus was
given to the rights and contribution of girls and to the counteraction of female in
fanticle through a variety of initiatives.
Corporate Social Responsibility
• Nestle’s education programs have reached 9 million people
•Nestle India supports local schools, themaintenance of public parks
and green belts.
•By changing the recipes of its products, it has eliminated
•75,000 tons of trans fat,
•15,000 tons of salt,
•638,000 tons of sugar
• Water Education Programme in India, informed the farmers on the proper use of
water.
• Nestle provides rural farmers with technical support via Chilli Farming Project.
A proud farmer from Kelantan, Malaysia, whose chillies are used in Maggi chilli sauce.
Packaging Source Reduction Program
Shift from corrugated container to shrink film
From twin to single sachet
Reduced cut off length