Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved. Alan Brinkley, AMERICAN HISTORY 12/e Chapter Thirty: The Affluent Society
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Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Alan Brinkley, AMERICAN HISTORY 12/e
Chapter Thirty:
The Affluent Society
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Introduction Affluence and Inequality
The American Birth
Rate 1940-1960
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
“The Economic Miracle”
– Sources of Economic Growth
Government Spending
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
“The Economic Miracle”
– Sources of Economic Growth
Government Spending
Suburban Growth
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
“The Economic Miracle”
– The Rise of the Modern West
Population Growth
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
“The Economic Miracle”
– The Rise of the Modern West
Population Growth
Favorable Climate
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Economic Miracle”
– The New Economics
Keynesian Economics
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Economic Miracle”
– The New Economics
Keynesian Economics
Ending Poverty through Economic Growth
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Economic Miracle”
– Capital and Labor
Corporate Consolidation
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Economic Miracle”
– Capital and Labor
Corporate Consolidation
The “Postwar Contract”
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Economic Miracle”
– Capital and Labor
Corporate Consolidation
The “Postwar Contract”
AFL-CIO
Workers Represented by
Unions, 1920-1990
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Economic Miracle”
– Capital and Labor
Corporate Consolidation
The “Postwar Contract”
AFL-CIO
Limited Gains for Unorganized Women
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Medical Breakthroughs
Antibiotics
Antibiotics and other Pills(PhotoLink/Getty Images)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Medical Breakthroughs
Antibiotics
Penicillin
Penicillin (E. Pollard
PhotoLink/
Getty Images)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Medical Breakthroughs
Antibiotics
Penicillin
Salk Vaccine
The Polio Virus (Reprinted from Schaffer et al,
Proceedings of the National
Academy of Science, 41:1020,
1955.)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Pesticides
DDT
Handling Pesticide (Photo by Tim McCabe, courtesy
of USDA Natural Resources
Conservation Service)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Postwar Electronic Research
Invention of Television
Television Set (c. Photodisc)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Postwar Electronic Research
Invention of Television
Integrated Circuitry
Circuit Board (S. Meltzer/
PhotoLink/
Getty Images)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Postwar Computer Technology
UNIVAC
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Postwar Computer Technology
UNIVAC
IBM
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Bombs, Rockets, and Missiles
The Hydrogen Bomb
H-Bomb
Explosion (StockTrek/
Getty Images)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– Bombs, Rockets, and Missiles
The Hydrogen Bomb
ICBMs
Launching Titan Missile (Royalty-Free/CORBIS)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– The Space Program
The Shock of Sputnik
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– The Space Program
The Shock of Sputnik
The Creation of NASA
Launching a Satellite, 1961 (NARA)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– The Space Program
The Shock of Sputnik
The Creation of NASA
The Apollo Program
Buzz Aldrin,
August 1969 (NASA)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Explosion of Science and Technology
– The Space Program
The Shock of Sputnik
The Creation of NASA
The Apollo Program
The Space Shuttle
Space Shuttle (NASA/Getty Images)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty “Consensus”
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Consumer Culture
Consumer Crazes
Electric Institute of Washington.
Dishwasher
(Library of Congress)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Landscape and the Automobile
Federal Highway Act
Freeway Interchange(PhotoLink/Getty Images)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Landscape and the Automobile
Federal Highway Act
The New Retail Landscape
Roadside Signs (Licensed for Use)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Suburban Nation
“Levittown”
Houses on Laconia Street in
a suburb of Cincinnati, Ohio(Library of Congress)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Suburban Nation
“Levittown”
Appeal of Suburban Living
Chicago’s Annexation
and the Suburban Noose
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Suburban Family
Prevailing Gender Roles
Reinforced
Woman cooking in kitchen(Index Stock/Getty Images)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Suburban Family
Prevailing Gender Roles Reinforced
Dr. Benjamin Spock
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Suburban Family
Prevailing Gender Roles
Reinforced
Dr. Benjamin Spock
Feminism Weakened
Woman cooking in kitchen(Index Stock/Getty Images)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Birth of Television
Social Consequences of Television
Teaching television studio, Annenberg School of
Communications, University of Pennsylvania
(Library of Congress)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Birth of Television
Social Consequences
of Television
Television‟s
Homogenizing Message
The cast of Leave it to Beaver(Library of Congress)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– Travel, Outdoor Recreation, and Environmentalism
Echo Park
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– Travel, Outdoor Recreation, and Environmentalism
Echo Park
Sierra Club Reborn
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– Organized Society and Its Detractors
Growth of Specialized Education
Georgetown Preparatory School.
Rifles at Georgetown Preparatory
School (Library of Congress)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– Organized Society and Its Detractors
Growth of Specialized Education
The Organization Man and The Lonely Crowd
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Beats and the Restless Culture of Youth
The Beat Generation‟s Critiques
“Robot Apartments! Invincible suburbs! Skeleton treasuries! blind capitals! demonic industries!”
Allen Ginsberg
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Beats and the Restless Culture of Youth
The Beat Generation‟s Critiques
“Juvenile Delinquency”
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– The Beats and the Restless Culture of Youth
The Beat Generation‟s Critiques
“Juvenile Delinquency”
James Dean
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– Rock „n‟ Roll
Elvis Presley
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– Rock „n‟ Roll
Elvis Presley
Rock „n‟ Roll‟s Black Roots
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
People of Plenty
– Rock „n‟ Roll
Elvis Presley
Rock „n‟ Roll‟s Black Roots
“Payola” Scandals
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Other America”
– On the Margins of the Affluent Society
The Other America
“The entire invisible land of the other Americans became a ghetto, a modern poor farm for the rejects of society and the economy.”
Michael Harrington
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Other America”
– On the Margins of the Affluent Society
The Other America
Persistent Poverty
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Other America”
– Rural Poverty
Declining Agricultural Prices
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Other America”
– The Inner Cities
Black Urban Migration
African-American
Migration 1950-1980
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The “Other America”
– The Inner Cities
Black Urban Migration
“Urban Renewal”
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Rise of the Civil Rights Movement
– The Brown Decision and “Massive Resistance”
Brown v. Board of Education
George E.C. Hayes, Thurgood Marshall, and
James Nabrit congratulating each other, following
Supreme Court decision declaring segregation
unconstitutional, 1954 (Library of Congress)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Rise of the Civil Rights Movement
– The Brown Decision and “Massive Resistance”
Brown v. Board of Education
“Separate but Equal”
Doctrine Overturned
George E.C. Hayes, Thurgood Marshall, and
James Nabrit congratulating each other, following
Supreme Court decision declaring segregation
unconstitutional, 1954 (Library of Congress)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Rise of the Civil Rights Movement
– The Brown Decision and “Massive Resistance”
Brown v. Board of Education
“Separate but Equal” Doctrine Overturned
“Massive Resistance”
Burning Cross (Licensed for Use)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Rise of the Civil Rights Movement
– The Brown Decision and “Massive Resistance”
Brown v. Board of Education
“Separate but Equal” Doctrine Overturned
“Massive Resistance”
Little Rock
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Rise of the Civil Rights Movement
– The Expanding Movement
Montgomery Bus Boycott
5,000 at Meeting Outline Boycott; Bullet
Clips Bus." Montgomery, Alabama, Bus
Boycott. Montgomery Advertiser,
December 6, 1955. (Library of Congress)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Rise of the Civil Rights Movement
– The Expanding Movement
Montgomery Bus Boycott
Martin Luther King‟s Strategy
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Rise of the Civil Rights Movement
– Causes of the Civil Rights Movement
Legacy of World War II
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Rise of the Civil Rights Movement
– Causes of the Civil Rights Movement
Legacy of World War II
Urban Black Middle Class
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
The Rise of the Civil Rights Movement
– Causes of the Civil Rights Movement
Legacy of World War II
Urban Black Middle Class
Television and Popular Culture
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower Republicanism
– “What Was Good for…General Motors”
Business Leaders‟ New Outlook
Dwight D. Eisenhower(Library of Congress)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower Republicanism
– The Survival of the Welfare State
Expansion of New Deal Policies
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower Republicanism
– The Survival of the Welfare State
Expansion of New Deal Policies
Federal Highway Act of 1956
Texas Highway (Donovan Reese/Getty Images)
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower Republicanism
– The Decline of McCarthyism
Army-McCarthy Hearings
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower, Dulles, and the Cold War
– Dulles and “Massive Retaliation”
“Massive Retaliation” and “Brinksmanship”
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower, Dulles, and the Cold War
– Dulles and “Massive Retaliation”
“Massive Retaliation” and “Brinksmanship”
Economic Benefits of “Massive Retaliation”
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower, Dulles, and the Cold War
– France, America, and Vietnam
Dien Bien Phu
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower, Dulles, and the Cold War
– Cold War Crises
Recognizing Israel
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower, Dulles, and the Cold War
– Cold War Crises
Recognizing Israel
Suez Crisis
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower, Dulles, and the Cold War
– Cold War Crises
Recognizing Israel
Suez Crisis
Fidel Castro
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower, Dulles, and the Cold War
– Europe and the Soviet Union
Hungarian Revolution of 1956
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Chapter Thirty:
The Affluent Society
Eisenhower, Dulles, and the Cold War
– The U-2 Crisis
Eisenhower‟s Restraint
Copyright ©2006 by the McGraw-Hill Companies, Inc. All rights reserved.
Patterns of Popular Culture:
Lucy and Desi
Chapter Thirty:
The Affluent Society
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