11-1 Chapter Questions • How do marketers identify primary competitors? • How should we analyze competition? – strategies, objectives, strengths, and weaknesses • How can market leaders expand the total market and defend market share? • How should market challengers attack market leaders? • How can market followers compete effectively?
Chapter Questions. How do marketers identify primary competitors? How should we analyze competition? strategies, objectives, strengths, and weaknesses How can market leaders expand the total market and defend market share? How should market challengers attack market leaders? - PowerPoint PPT Presentation
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
11-1
Chapter Questions
• How do marketers identify primary competitors?
• How should we analyze competition?
– strategies, objectives, strengths, and weaknesses
• How can market leaders expand the total market and defend market share?
• How should market challengers attack market leaders?
• How can market followers compete effectively?
11-2
Competition isn’t always bad!
Bill Cade’s crickets
Furniture industry
Satellite radio
WHEN?
11-3
Five Forces Determining Segment Structural Attractiveness