Chapter No. 04: Big Bazar: Organization, Management …shodhganga.inflibnet.ac.in/bitstream/10603/74742/11/11... · · 2016-03-09Chapter No. 04: Big Bazar: Organization, Management

A Study of Innovative Marketing Practices In Retail Marketing Sector withSpecial Reference to Big Bazaars in Maharashtra State. 2015

Chapter No. 04: Big Bazar: Organization, Management and AdministrationStructure. Page 145

Chapter No. 04:

Big Bazar: Organization, Management

and Administration Structure.

Introduction.

Future Group.

Big Bazaar.

Area of Operation.

Pantaloon Retail (Future Group).

Essential Features of Organization Management.

Issues Related to Mall Management in the Big Bazaar.

Business Description.

Functional Departments of Big Bazar.

Customer Service Desk (CSD).

Administration of Big.

BIG Reasons of Big Bazaar’s Success.

Globalization and Big Bazaar.

Future Growth and Prospects.

Future Plans.



Introduction:

Organized retailing will lead to affect the traditional

unorganized retailers. Furthermore the comparative analysis

regarding the acceptability of mall concept and the impact of

shopping malls on the general living standards of the society is

being considered. There is an increased customer shopping

patterns which has led to emergency of Big Bazar chains in metros,

mini metros and towns now becoming the next target.1 There is a

drastic change in the customer’s tastes and preferences leading to

radical transformation in their life style and the spending pattern

there by giving rise to new business opportunities. This generic

growth, driven by changing life style and strong increment in

income is to be supported by the favorable demographic patterns.

The development of Big Bazar in India is adding a new dimension

to this booming retail sector. The groups of visionary corporate

working constantly to improve upon urban shopping experience

through the shopping malls concept is the latest move in the retail

sector.

Pantaloon Retail (India) Limited is India's leading retailer

that operates multiple retail formats in both the value and the

lifestyle segment of the Indian consumer marker. Headquartered

in Bangalore, the company operates in over 5 million square feet of

retail space, has over 450 stores across 40 cities in India and

employs over 18,000 people.2 The company's leading formats

include Pantaloons, a chain of fashion outlets, Big Bazaar, a

uniquely Indian hypermarket chain, Food Bazaar, a supermarket

chain, blends the look, touch and feel of Indian bazaars with



aspects of modern retail like choice, convenience and quality and

Central, a chain of seamless destination malls. Some of its other

formats include Depot, Shoe Factory, Brand Factory, Blue Sky and

Fashion Station. The company also operates an online portal,

futurebazaar.com. As customers’ tastes and preferences are

changing, the market scenario is also changing from time to time.

It is the changing tastes and preferences of customers that have

bought in a change in the market. The income level of people has

changed. New-generation people are no more dependent on haat

market and far-off departmental stores. Today, we can see a new

era in the market with the opening up of many departmental

stores, hyper markets, Shoppers’ stop, malls, branded retail outlets

and specialty stores.

Future Group:

Pantaloon Retail is the flagship enterprise of the Future

Group, which is positioned to cater to the entire Indian

consumption space. The Future Group operates through six

verticals: Future Retail (encompassing all retail businesses),

Future Capital (financial products and services), and Future

Brands (management of all brands owned or managed by group

companies), Future Space (management of retail real estate),

Future Logistics (management of supply chain and distribution)

and Future Media (development and management of retail media).

Future Capital Holdings, the group's financial arm, focuses on

asset management and consumer finance. It manages two real

estate investment funds and consumer-related private equity fund,

Indecision. It also plans to get into insurance, consumer credit and



other consumer-related financial products and services in the near

future. Future Group's vision is to, "Deliver Everything,

Everywhere, Every time to Every Indian Consumer in the most

profitable manner."3

Big Bazaar:

Big Bazaar is a name renowned in retail. It is now a brand

image in private retail sector. Wal-Mart is the retail stores of USA

and is known all over the world for its fashionable and affordable

materials and is known as one of the best in its field, Big bazaar can

be said as the Wal-Mart of India running a chain of more than 100

retail stores in India. People around the country thinks that Big

bazaar is inspired from Wal-Mart and it is quite obvious to think as

Wal-Mart is world leading chain of retail shopping but actually the

idea of Big bazaar came to the Kishore Biyani from a 25 years old

store “Saravana” which was owned by a family and worked on the

philosophy of low margin high turnover. Following its slogan of

“isse sasta or achha kahin nahi” it provides the consumer with the

best of the materials at a rate less than rest of the market. Big

bazaar is the subsidiary of Future Group, Pantaloons Retail India

ltd. Future group is has various brands like Pantaloons, F123,

Copper Chimney, Etam, Staples, One Mobile, Urbana, Brand

Factory, LootMart, HomeTown and Central. Big bazaar covers all

parts of India including the metro cities Kolkata, Delhi, Chennai,

and Mumbai. Big bazaar started with its first store in Kolkata, west

Bengal in 2001 and now owns more than 100 stores all over India

making itself the fastest growing retail chain in India and leaving

all its competitors behind.4



Table No. 4.01:

Ownership Pattern of Big Bazaar:

Sr. Post Name Name of the Person

1 Managing Director Kishore Biyani

2 Director Gopikishan Biyani

3 Whole-time Director Rakesh Biyani

4 Chairman Shailesh Haribhakti

5 Director S Doreswamy

6 Director Darlie Koshy

7 Director Anil Harish

8 Director Bala Deshpande

9 Director Vijay Kumar Chopra

10 Company Secretary Deepak Tanna

Area of Operation:

At present Big Bazaar stores are operating only in India. It is

the biggest and the fastest growing chain of departmental stores

and presently has 214 stores all over India; out of these 109 are Big

Bazars. Big Bazaar stores in Metros have a gaming area and kids

play area for entertainment. Major cities where Big Bazaar stores

are located are:



Table No. 4.02:

List of Big Bazaar in India:

Sr. Store Name City

1 Hyderabad-Abids-Maheshwari Hyderabad

2 Kolkata-V.I.P. Road Kolkata

3 Bangalore-Koramangala Bangalore

4 Mumbai-Lp-Phoenix Mumbai

5 Mumbai-Mulund-Runwal Arcade Mumbai

6 Gurgaon-Sahara Mall Gurgaon

7 Nagpur-Land Mark Nagpur

8 Ahmedabad-Rudrapoint Ahmedabad

9 Bhubaneshwar-Forum Bhubaneshwar

10 Nasik-The Zone Nasik

11 Ahmedabad-Kankaria Ahmedabad

12 Ghaziabad-Edm-Kaushambi Ghaziabad

13 Kolkata-Hiland Park-The Metropolis Kolkata

14 Thane-Lake City Mall Mumbai

15 Durgapur-City Centre Durgapur

16 Mumbai-Kandivli-Growel 101 Mumbai

17 Bangalore-Banshankari-Kathriguppa Bangalore

18 Sangli-New Pride Sangli

19 Vishakhapatnam-Dwarakanagar Vizag

20 New Delhi-Wazirpur NCR

21 New Delhi-Inderlok-Parsvnath Metro. NCR

22 Indore-Treasure Island Indore

23 Lucknow-Sahara Mall Lucknow

24 New Mumbai-Vashi-Raghuleela Mall Mumbai



25 Pune-Fun N Stop Pune

26 Chennai-Anand Ram Developer Chennai

27 Trivandrum-M.G.Road Trivandrum

28 Allahabad-Civil Line Allahabad

29 Rajkot-Kalawad Road Rajkot

30 Bangalore-Shantinagar Bangalore

31 Pune-Pimpri-Premier Plaza Pune

32 Hyderabad-Ameerpet Hyderabad

33 Jaipur-MGF Jaipur

34 Bangalore-Ksrtc-Mysore Road Bus Stn Bangalore

35 Mangalore-Bejai Kavoor Road Mangalore

36 Kanpur-Anchor Store Kanpur

37 Ahmedabad-Himaliya Mall Ahmedabad

38 Thrissur-Opp Ashwini Hospit Thrissur

39 Bangalore-Old Madras Road Bangalore

40 Ambala-Rai Market-Minerva Complex Ambala

41 Kolkata-Jadavpur-Orbit Mall Kolkata

42 Nagpur-Wardhman-Poonam's City Pulse Nagpur

43 Meerut-Melange The Mall Meerut

44 Agra-Fatehbad Road-Pacific Taj Agra

45 Palakkad- City Centre Palakkad

46 Pune-Sinhgad Road-Parvati Pune

47 Haldia-Akash Ganga Mall Haldia

48 Noida-Great India Place Noida

49

Mumbai-Mumbai Central-Orchid City

Center. Mumbai

50 Pune-Bibiwadi-Mahavir Park Pune



51 Hyderabad-Chikkad Pali Hyderabad

52 Bangalore-Hebbal-Maruthi Ar Bangalore

53 Surat-Kamdhenu Corp Surat

54 Bangalore-Gateway Jayanagar Bangalore

55 Mumbai-Santacruz-Milan Mall Mumbai

56 Coimbatore-Oppannakara-Stre Coimbatore

57 Panipat-Mittal's Mega Mall Panipat

58 Salkia Kolkata

59 Burdhwan-Jelkhana More Burdwan

60 Kolhapur-Shivaji Udyamnagar Kolhapur

61 Bhubaneshwar-Patia-Maruti Mall Bhubaneshwar

62 Raipur-City Mall Raipur

63 Gujarat-Anand-Vidyanagar Road Anand

64 Aurangabad-Jalna Road-M-Square Aurangabad

65 Thane-Bhayander-Maxus Mall Mumbai

66 Hubli-Gokul Road-Akshay Centre Hubli

67 Thane-Kalyan-Netivali Village Mumbai

68 Pune-Kalyani Nagar-Yerwada Pune

69 Howrah-Belilious Road Kolkata

70 Vijayawada-Gopal Reddy Road Vijayawada

71 Belgaum-Tilak Wadi Belgaum

72 Kharagpur-Puja Complex Kharagpur

73 Udupi-T.M.A. Pai Hospital Udupi

74 Kolkata-Beliaghata Kolkata

75 Darjeeling-Rink Mall Darjeeling

76 Alwar-Jayanti Mall Alwar

77 Gwalior-Mlb Road-Dindayal City Mall Gwalior



78 Meerut-Pvs Meerut

79 Gurgaon-Ambi Mall Gurgaon

80 Hyderabad-Lb Nagar Cross Roads Hyderabad

81 Cuttack-Netaji Subhash Chandra Bose A Cuttack

82 Dhanbad-Sriram Mall Dhanbad

83 Guwahati-City Square Guwahati

84 Ranchi-J C Tower Ranchi

85 New Delhi-Vasant Kunj-Vasant Square. NCR

86 New Delhi-Shahdara-Hyper Mall NCR

87 Siliguri-Cosmos Mall Siliguri

88 Bangalore-K R Puram Hobli Bangalore

89 Pune-Kothrud-City Pride Multiplex Pune

90 Ahmednagar-Manmad Highway Ahmednagar

91 Jaipur-City Square Mall-Tonk Road Jaipur

92 Zeerakhpur Chandigarh

93 Kolkata-Lic Bldg-J.L Nehru Road Kolkata

94 Trivandrum-Old Kalpana Theatre Trivandrum

95 Chennai-Pondy Bazaar-Thyagaraja Road Chennai

96 Ludhiana- G.T. Road West Ludhiana

97 Bharuch-Shalimar Talkies Bharuch

98 Baroda-Sevenseas Mall Baroda

99 Mysore-Chamarajpuram Mysore

100 Surat-Ring Road-Crossway Surat

101 Lucknow-Riverside Mall Lucknow

102 Agra-Ratan Mall-Professsor's Colony Agra

103 Hyderabad-Tarnaka Hyderabad

104 Ghaziabad-Aditya Mall Ghaziabad



105 Mumbai-Ghatkopar Mumbai

106 Nashik-Deolali-Urban Space Nasik

107 New Delhi-Rajouri Garden NCR

108 Tinsukia-Rungagora Road Tinsukia

109 Mumbai-Andheri(W) Mumbai

Source: http://www.futuregenerali.in

Pantaloon Retail (Future Group):

Pantaloon Retail is one of India’s leading retail companies. It

generated a consolidated sales turnover of Rs. 97.87 billion in

2009-10 from 13.25 million square feet of operational store space.

In 2007, the company was awarded the International Retailer of

the Year award by the National Retail Federation of the US, the

world’s largest retail trade association. What is today Pantaloon

Retail was incorporated in 1987 as Manz Wear Private Ltd. Manz

was initially in the garment manufacturing business and made

readymade trousers under the brand name ‘Pantaloon’. The

founder of the company, Kishore Biyani, wanted to position the

company as a fashion house and in order to expand the size and

reach of the business created a pan India network of franchise

stores under the brand of ‘Pantaloon Shoppe’ in 1991.5 The

company then decided to make the Pantaloon Shoppes a one-stop

point for all the apparel needs of men. The company created

different brands for different products and essentially the

Pantaloon Shoppes sold private labels under a franchise model.

The guiding principle of the Pantaloon business was to provide

ordinary people with what only the rich could afford. The products

were priced for lower and middle price customers, and the

http://www.futuregenerali.in



positioning was on a ‘value for money’ plank. To attract more

customers, Pantaloon invested heavily in advertising, and tried out

innovations like the first denim exchange programme in India.

However, growth slowed down as the franchise model faltered due

to the absence of a standardized model, clear agreements, and

control by the company.

In the meantime, organized modern retail trade was

beginning to make its presence in India. Driven by a belief that a

new phase of consumption driven growth was around the corner,

in 1996, Pantaloon decided to set up its own large format retail

stores. The first such store, a 10,000 square feet Mega Store was

set up in Kolkata in August 1997. These mega stores were

positioned as family stores meeting the apparel needs of the entire

family, again on a value for money plank. These stores primarily

sold the private label brands owned by the company. The company

believed that by having its own brands, the company could spot

emerging trends early, and offer products to meet these trends

before other retailers. By the end of 1999, there were 13 Pantaloons

mega stores across India. Over time, the Pantaloon brand has

shifted its focus to the young, upwardly mobile, aspiration

customer, and seeks to provide fast fashion.

The company was the pioneer of the hypermarket concept in

India with the launch of Big Bazaar in Kolakata in September 2001.

The Big Bazaar model was a hypermarket concept created for India

rather than a blind imitation of hypermarkets in the west. It was

designed to combine the look and feel of an Indian bazaar with the



convenience of organized retail shopping. Some of the distinctive

features of the initial Big Bazaar model were:

1. location in crowded areas well-connected by public

transportation rather than suburbs;

2. an effort to retain the chaos and feel of a bazaar;

3. sourcing through consolidators identified for different product

categories;

4. concerted efforts to bring in customers who were apprehensive

of shopping at modern retail outlets;

5. sale of products in a way that is aligned to the buying habits of

the Indian housewife such as the opportunity to get grain

freshly ground, or inspect staples and grains before purchase;

6. customization to local market needs.

In August 2002, the company launched Food Bazaar within

Big Bazaar stores to sell vegetables and fruits. By 2006–07, Big

Bazaar had opened 50 stores across India. To keep pace with the

rapid expansion, the company shifted attention from the front end

of the store to managing the back end. Big Bazaar has an extensive

network of small and medium companies from whom it sources

products. This is based on a belief that in India, small enterprises

have distinctive cost advantages. To enable its small partners to

keep pace with its growth, the company raised a private equity

fund called Indivision to support its partners’ growth initiatives.

The company also believes that indigenous supply chains though

lacking the sophistication of the supply chains in developed

markets have the potential to meet the needs of Indian business at

low cost. In 2005, the company became the first retailer in India to



use RFID tags to track inventories in its warehouses. The following

year, the company implemented SAP, an enterprise resource

planning system, across the company. In an effort to respond to

changing customer needs for excitement, the company created

another retail format, a destination mall, under the brand name

‘Central’ in 2004.6 Central seeks to offer a seamless shopping and

entertainment experience, and is largely located in big cities with a

sizeable population of youth with money to spare. Unlike the

Pantaloon stores, the Central Malls have a sizeable presence of

other big brands including multinational brands.

In subsequent years, the company has experimented with

two dozen different formats across ten lines of business and two

distinct positioning – the value segment, and the lifestyle segment.

These include food, fashion, furniture, consumer electronics, and

restaurants. Prominent retail brands are E-zone, Home Town and

Depot. In the process, Pantaloon believes that the group is able to

address 70 per cent of a consumer’s shopping needs. Pantaloon has

been successful in building several private label brands across the

company. Pantaloon has also lent its experience to non-traditional

retail formats e.g. it has taken a controlling stake in Mother Earth,

a craft and artisan-based retail chain being set up in large cities.

The company has forged a deep professional relationship with

Idiom, a Bangalore-based design firm. Idiom has about 180

designers and has become a think tank and incubator for the

company.



The company’s distinctiveness comes from its emphasis on

identifying consumer trends, getting insights into consumer

behavior and applying these insights to effectively address the

mass, value conscious market. For instance, Big Bazaar set up a

diversity tracking cell to study local customs and consumption

habits. Kishore Biyani himself is known to spend several hours of

his time observing people’s behavior in diverse settings in an effort

to get customer insights. Employees across the company are

encouraged to come up with new ideas and formats to meet the

customer needs, and the company is willing to experiment with

several of these. Prototyping is used extensively to test out

concepts. In sum, exploration and experimentation is centered on

business models and store formats, and technology is used to

execute the business models. Once a business model is established,

the learning is exploited, but even at this stage, there is leeway for

adaptation to local needs and cultures. Addressing the mass

market is a stated theme of the innovation process, and

considerable effort is expended on understanding the

demographics and changing customer trends of the new middle

class so as to be able to evolve value-based business models. The

company sources important technologies such as ERP and

analytics processes from outside but external involvement in the

core innovation process appears to be limited. External

involvement is strong in store design, but the design firm that

undertakes this activity, Idiom, is almost an extension of the

company itself. The company is open to suggestions and ideas from

external consultants and its own employees but believes in

rigorous testing of all new ideas.



Chart No. 4.01:

Corporate structure of Pantaloon Retail India:



Chart No. 4.01:




Chart No. 4.01:




Table No. 4.03:

Major Milestones of Big Bazar:

Sr. Year Activities.

1 1987 Company incorporated as Manz Wear Private Limited.

Launch of Pantaloons trouser, India’s first

formal trouser brand.

2 1991 Launch of BARE, the Indian jeans brand.

3 1992 Initial public offer (IPO) was made in the month of

May.

4 1994 The Pantaloon Shoppe - exclusive menswear store in

franchisee format launched across the nation. The

company starts the distribution of branded garments

through multi-brand retail outlets across the nation.

5 1995 John Miller - Formal shirt brand launched.

6 1997 Company enters modern retail with the launch of the

first 8,000 square feet store, Pantaloons in Kolkata.

7 2001 Three Big Bazaar stores launched within a span of 22

days in Kolkata, Bangalore and Hyderabad.

8 2002 Food Bazaar, the supermarket chain is launched.

9 2004 Central – India’s first seamless mall is launched

in Bangalore.

10 2005 Group moves beyond retail, acquires stakes in Galaxy,

Entertainment, Indus League Clothing and Planet

Retail. Sets up India’s first real estate investment fund

Kshitij to build a chain of shopping malls.

11 2006 Future Capital Holdings, the company’s financial is

formed to manage over $1.5 billion in real estate,

private equity and retail infrastructure funds. Plans



forays into retailing of consumer finance products.

Home Town, a home building and improvement

products retail chain is launched along with consumer

durables format, E -zone and furniture chain,

Furniture Bazaar. Future Group enters into joint

venture agreements to launch insurance products

with Italian insurance major, Generali. Forms

joint ventures with US office stationery retailer,

Staples.

12 2007 Future Group crosses $1 billion turnover mark.

Specialized companies in retail media, logistics, IPR

and brand development and retail-led

technology services become operational. Pantaloon

Retail wins the International Retailer of the Year at

US-based National Retail Federation convention in

New York and Emerging Retailer of the Year award at

the World Retail Congress held in Barcelona. Future

bazaar.com becomes India’s most popular shopping

portal.

13 2008 Future Capital Holdings becomes the second group

company to make a successful Initial Public

Offering in the Indian capital markets. Big Bazaar

crosses the 100-store mark, marking one of the fastest

ever expansion of a hypermarket format anywhere in

the world. Total operational retail space crosses 10

million square feet mark. Future Group acquires rural

retail chain, Aadhar present in 65 rural locations



Essential Features of Organization Management:7

1. Planning: Prepare an effective business plan. It is essential to

decide on the future course of action to avoid confusions later

on. Plan out how you intend to do things.

2. Organizing: Organizing refers to the judicious use of

resources to achieve the best out of the employees. Prepare a

monthly budget for smooth cash flow.

3. Staffing: Poor organization management leads to unhappy

employees who eventually create problems for themselves as

well as the organization. Recruit the right talent for the

organization.

4. Leading: The managers or superiors must set clear targets for

the team members. A leader must make sure his team

members work in unison towards a common objective. He is

the one who decides what would be right in a particular

situation.

5. Control: The superiors must be aware of what is happening

around them. Hierarchies should be well defined for an

effective management. The reporting bosses must review the

performance and progress of their subordinates and guide

them whenever required.

6. Time Management: An effective time management helps the

employees to do the right thing at the right time. Managing

time effectively always pays in the long run.



7. Motivation: Motivation goes a long way in binding the

employees together. Appreciating the employees for their good

work or lucrative incentive schemes go a long way in

motivating the employees and make them work for a longer

span of time.



Chart No.4.02 :

Organization Structure of Big Bazaar:

Store Manager

Assistant Store Manager.

DepartmentManager

Customerservice desk

H.R.Executive

VisualMerchandising

Administration MarketingExecutive

CashDepartment

Assistant D.M.

Team Leader

Team Member

Maintenance Security

House Keeping Assistant H.R.

Cashier



Issues Related to Mall Management in the Big Bazaar:

Lack of Market Research: In the past, some malls were

constructed without carrying out a rigorous due diligence

exercise on their feasibility. The market scene is gradually

changing wherein more and more developers are approaching

property consultancy firms to conduct feasibility and

positioning studies for their projects.

Zoning: Landlords tend to lease out retail space on a first-

come-first-served basis. This creates a sub-optimal tenant mix

like a food and beverage outlet next to a designer apparel shop

instead of an accessories or a footwear shop. Design Issues –

At present, most of the popular malls have long queues and

congestion outside their main entry points during weekends

and festive seasons. Having only one entry and exit points also

leads to overcrowding. Similarly, the visibility of retail units

from all vantage points is poor in many malls.

Promotional Activities: There are very few promotional

activities organised in the majority of malls at present.

Developers perceive that these events only help increase foot

traffic and not revenues.

Facility Management: Good infrastructure facility

management of common areas becomes a problem in malls

where retail outlets are sold as strata title.



Parking: Many malls in Maharashtra do not have adequate

parking. Since most malls are being built in the city,

developers typically provide basement parking facilities.

However, these parking spaces are inefficient due to low

ceiling heights, bad lighting and single entry and exit points.

Table No. 4.04:

Different Products Dealt In Big Bazaar:

Sr. Segment Specifications.

1 Depot General books, Office stationary, Children

stationary, Film VCD’s & DVD.

2 New

Business

Development

Watches, Fashion Jewellery, Sunglasses,

Auto accessories, Car audio systems

3 Gold Bazaar: Navras Gold Jewellery (This is a separate

unit not related25000 of different

companies. to Big Bazaar they share profits

on percentage basis)

4 Mobile

Bazaar:

All kinds of mobile handsets ranging from

Rs 1000 to Rs 25000 of different

companies, All mobile accessories, All major

prepaid SIM cards, All post paid

connections, Cordless phones & landline

phones.

5 Sitara: Cosmetics, Fragrances, Herbals,

Pharmaceuticals.

6 Shringar: Bangles, Jewellery sets, Bracelets, Hair

Accessories, Bindies, Chins



7 Plastics Buckets, Casseroles, Containers, Boxes,

Flasks, Bowls, Jugs & sippers, Bottles &

Mugs

8 Utensils: Plates, Bowls, Glasses, Non stick,

Cookware’s, Kitchen Tools, Tiffin Boxes

9 Crockery: Crockery cutlery, Trolleys, Dinner sets,

Wine, Juice Glasses

10 Luggage: Travel bags, Trolleys, School & College Bags,

Ladies purse & bags, Suitcase

Table No. 4.05:

Segmentation of Apparels Department:

Sr. Segments Specifications.

1 Ladies Wear: Sarees, Dress Materials, Under garments,

Nightwear, Western wear’s.

2 Men’s Wear: Formal Shirts & Pants, Casual Shirts, &

Pants, Party Wears, Fabrics, Other

Accessories, Suits & Blazers, Levi’s

Signature Garments, Ties, Jeans, Pants,

Belts, Handkerchiefs

3 Infants

Section:

Shirts, Baniyans, Jhabas, Vests, Bibs,

feedings, Bed items, Baba suits, Frocks,

Diapers, Pampers, Other baby accessories

4 Boy’s Section: T-shirts, trousers, jeans, Cotton shirts,

Codraw pants, Ethnic wears, Co-

ordinates, Rain coats.

5 Girls Section: Cotton Frocks, Ethnic wears, Co-ordinates,



Western wears, Sweaters.

6 Toys

Department:

Soft Toys, Board games, Dolls, Educational

toys, Remote Cars , bikes, Sports items,

Cricket bats, balls, badminton & tennis

rackets, hockey batset, Cycles, Carrom

Board.

7 Footwear

Department:

Sports shoes, Casual shoes, Formal shoes,

Men’s sandals, Ladies sandals, Ladies

casuals, Ladies Fancy slippers, Children

shoes, Children sandals.

8 Furniture

Bazaar:

Dining Table, Bedroom Accessories, Hall

Accessories (Sofa sets, Chairs, Tables etc)

Mattresses, Computer Table, Dressing

Table, Wardrobe, Almirah etc.

9 Home Linen

Department:

Bed sheets, Bed spreads, Pillows, Pillow

covers Blanket etc. Towels, napkins,

Yellow duster, Curtains, Mats, Table mats,

mosquitonets, Carpets, Cushion covers,

Razai, Shopping bags, Fridge covers,

Washing machine covers, woven covers,

T.V covers, Saree covers, C.D Pouch, Shoe

Covers etc.

10 Home Decor: Flower Vase, Artificial Flowers, Candle

stand, Umbrellas, Photo Frames, Frame &

Wall Paintings, Assorted Color Stones,

Water Falls (artificial) ,Birthday items.

11 Beverages: Soft drinks, Mineral water, Health drinks,

Fruit Juices, Frozen items.



12 Staples Dept: Dals, Rice, Wheat, Ragi etc, Atta, Rava

items, Sugar, Salt etc. Cooking Oils,

Masala items, Dry fruits, Ready to cook

foods & mixes, Spices, Breakfast Cereals.

13 Fruits &

Vegetables:

All kinds of fruits and vegetables at the

lowest prices.

14 Process Dept: Health drinks, Ready to eat, Corn flakes,

Chips, Soups, Bread items, Pickle, Instant

mixes, Spreads

15 Confectionarie

s:

All kinds of Chocolates and Cakes and

other sweets.

16 Home Care: Phenyl, Detergents, Washing powder, Dish

wash, Tissue papers, Scratch, Shoe cases,

Fresh wrap.

17 Electronic

Bazaar

Televisions, DVD Players, Home Theatre

Systems, Audio Systems, Refrigerators,

Washing Machines, Microwave Owen,

Mixers, Irons & Grinders, Computers,

Laptops, Printers & Computer accessories,

Juicers etc.

Business Description:

Pantaloon Retail (India) Ltd. The company’s principal

activity is to operate chain retail stores in names of Big Bazaar,

Food Bazaar, Central and Pantaloons. The Big Bazaar is the

discount store, which offers a wide range of products under one

roof. The products include apparels and non-apparels such as

utensils, sports goods and footwear. The company also has its



presence into gold retailing by launching Gold Bazaar. The

company’s Food Bazaar provides a range of food and grocery

products ranging from fresh fruits and vegetables, staples, FMCG

products and ready to cook products. The central offers a chain

of stores including books and music stores, global brands in

fashion, sports and lifestyle accessories, grocery store and

restaurants. The Pantaloon retail stores focus largely on apparels

and accessories.

Functional Departments of Big Bazar:

Departmental Managers:

There are 28 departments in this store like Electronic dept,

Depot dept, Mobile Bazaar, Star Sitara dept, Plastic, Utensils and

Crockery (PUC) Dept, Ladies Dept, Men’s Dept, Furniture Dept,

Footwear Dept, Home Decor Dept etc. Each department will be

assigned with targets which have to be achieved within the

assigned period that may be of daily, weekly, monthly and yearly.

Each department has a Department Manager (DM) and Assist

DM. Their job is concerned mainly with sales. They look after

customer’s orders delivery, post sale service if any etc. All Dept

managers, ADM, team members work under coordination and

cooperation.

Human Resource Department:

The HR department of Big Bazaar is very dynamic.

Employees are the biggest strength and asset of any organization

and the HR dept realizes this very well. This is very evident from

the way the HR department handles all its employees. They take



utmost care to select, train, motivate and retain all the employees.

They have continuous developmental programs for all the

employees. There are two shifts for the employees. The first shift

employees arrive at 10am in the morning and leave at 7.30 in the

evening, while the second shift employees report at 11.30 in the

afternoon and leave at the time of Store closing (10pm).

Finance Department:

Finance is the life blood of any business. The Finance

department of Big Bazaar, performs a few basic functions, such

as preparing the Store’s Income and Expenditure Statement giving

full particulars of all items. It also prepares the budget for

expenditure at various levels on different items. This department is

also responsible for deciding and giving the weekly, monthly and

yearly sales targets and the margins for all the departments

separately. The Finance department is also responsible for

collecting and depositing the cash received in the company’s bank

account daily.

Marketing Department:

Marketing concept is a customer orientation backed by

integrated marketing aimed at generating customer satisfaction as

the key to satisfying organizational goals. For a firm in order to

implement the marketing concept it has to focus its attention on

the consumer, ascertain his/her needs, discuss and wants before.

Every Brand appeals to individual customers in different ways.

Good customer service is the life blood of any business. Good

customer service is all about attending to existing and potential



customers. This maintaining good relationship with the customers

is the key to business success and hence the concept relationship

marketing. Traditionally, marketers have located their target

market segments, presented their offer, and made the sales.

It's always been a single step process.

Relationship marketing looks at customers and clients over a

longer term. It takes into account the lifetime value of a customer.

Many experts think it costs anywhere from six to ten times as

much, to find a new customer, than to sell to an existing one. With

those financial realities in mind, the approach makes some sense,

and some real Rupees. Relationship marketing is based on the idea

that people prefer to do business with people who they know and

like. After all, it's easier to buy from a friend, than from someone

you've never heard of before. It's a matter of building trust. It's said

that people need to hear an offer at least seven times before they

buy. That concept certainly works against the single step marketing

method. The Marketing department is responsible for marketing

of Big Bazaar’s products through different media like TV, radio,

newspapers, banners, placards etc. The marketing department has

to decide and identify the most effective medium to attract the

customers to Big Bazaar thereby increasing the sales.

The department has to design creative and attractive

advertisements through which the company’s products can be

promoted to the customers. The company has to visit different

companies and has to enter in tie-ups for all its advertisement

campaign. The marketing department also consists of another



separate department which is known as Visual Merchandising.

Visual merchandising is an art by which a retailer makes the store

talk to its customers. The colors, signage, lights, look and feel,

everything is taken into account. It is very important to figure out

what is the story, the picture, the idea that is being sold to the

customers.

Another concept that was incorporated in Big Bazaar from

the beginning was that of category management as opposed to the

brand merchandising practice that is followed by many retailers.

Category management is based on the belief that a customer walks

into a store looking for party shirt or a formal trouser, rather than

a particular brand. Therefore the store is designed according to the

categories like men’s formal wear, women’s western wear or a

casual wear, etc. Within the organization too, teams were divided

according to the categories that they managed, rather than the

brands. Big Bazaar wanted to have a complete bouquet of products

in each category at different price-points, design, fabric, size and

color. The objective was to create traffic drivers within the Store

rather than make brands compete with each other. Focusing on

categories also helped to achieve a level of perfection within the

specific segments. This department is responsible for the attractive

product arrangement in the store with respect to their nature. The

basic function of this department is it divides the store into some

departments based on the nature of the product and also within

the department it decides how the products should be arranged

keeping in mind the customers taste. It also arranges the

products to attract the customers and also ensure easy availability

of products.



Sales Department:

This department is responsible for the collection of sales

amount i.e., cash sales. There are in all 25 cash counters in the

Store. There is a Head Cashier to whom all the cahiers report and

submit the total sales amount collected throughout the day by the

cashiers. In addition to cash all leading credit and debit cards are

accepted at no extra charge. Also Big Bazaar vouchers and Sodexho

coupons are also accepted. A cashier at the time of opening his

billing counter will be given an opening balance. The cashier has to

ensure that all the offers applicable on respective products are

given to the customer in his/ her bill. Also if any free items are

given on some purchases, it should be informed to the customer

clearly. After the billing is done, the cashier has to pack the

products neatly in a plastic cover according to the customer’s

needs. At the time of closing the billing counter, the cashier has to

give a statement of cash, with all particulars of different

denominations of cash, amount collected through credit cards,

amount collected in debit cards, amount collected in Sodexho

coupons & Big Bazaar vouchers and also amount collected through

Credit Notes.

Every Wednesday fabulous offers and great discounts are

given on most of the products. Customers arrive in large numbers

as they realize that it is on Wednesday that products are offered at

the lowest prices. On Saturday and Sunday also the customer

turnout is high, as it is on the weekends that most of the customers

find time for shopping. They arrive along with their family to enjoy

the shopping experience. Good discounts and offers are also



provided to attract more number of customers. Retailing is not just

about selling products, it is about selling an idea. Why do people in

shop when they are bored or depressed? It is not just because they

have the money to buy, but because they want to go through an

experience. It is very crucial in retailing to make customer’s relate

to every product that is being sold, as well as the store’s

environment.

Customer Service Desk (CSD):

As the name suggests this is the separate dept which mainly

focuses on customer service like if a customer finds difficulty in

finding any product, if there are any customer complaints, they are

also looked into, any customer assistance etc. is also provided.

There is also an exchange counter where if a customer

is dissatisfied or wants to exchange the product he/ she has

purchased for any reason , the customers can exchange them

within 7 days of their purchase. When a customer brings a

product for exchange, the product is first received and checked if it

is used or deliberately damaged or tampered with. If it is in an

acceptable condition, then the customer is issued a Credit Note for

that amount (product’s price). The customer can then purchase

any product for that amount or just take back the money by

encashing the credit note at a cash counter. If the customer buys a

product less than the amount in the credit note, the difference

amount will be returned to the customer and on the other hand if a

customer buys a product more than the amount in the credit note,

the customer will be asked to pay the difference amount. This

department is also responsible for announcing all the offers



running in the store on different products throughout the day. This

dept also does gift wrapping for any product if the customer wants

it at free of cost. The dept also collects customers’ opinion /

feedback for continuous improvement in their service. The

ultimate aim of this department is to help and satisfy the customer

in every possible manner and makes the customers’ experience

memorable.

Training:

The retailing knowledge is developed in the employees

through training. The training period is usually of one month after

the selection. The employees are well trained in various fields

which gives the scope for job rotation. This prevents monotony and

boredom of job.

Performance Appraisal:

The organization’s compensation philosophy is “Pay for

performance, Promote for potential”. The employees who have

met or exceeded performance standards are awarded bonuses. Big

Bazaar employees also enjoy post retirement benefits including

provident fund and gratuity. The company also provides financial

assistance in all cases where the employees seek the company’s

financial support like in medical emergency for him/herself or

their families.

Awards and Rewards:

Every month award is given to the best employee of that

month. The best department is also awarded. A gift voucher of Rs.



1000 is given to the best employee of the month. The employee’s

performance, sincerity, punctuality, etc. are the few criteria that

are considered for the “Best employee of the month” award.

Retention Strategy:

The organization strives to foster a feeling of well being in its

employees through care and respect. The company has several

structured processes including employee monitoring and grievance

management programs which are intended to facilitate a friendly

and cohesive organization culture. Offsite activities and various

competitions and matches are encouraged to improve inter

personal relationships.

Week off:

Every employee gets a holiday for one day in a week called

the “week off”. Employees are empowered to adjust their holiday

according to their convenience in the case of emergency or

according to their necessities.

Meetings:

Meetings for all the employees of the store are conducted

every Saturday morning and discussion are done on various

aspects of the organizational operations, employee problems,

customer problems, etc.



Administration of Big Bazar:

The Store administration comes under the Store Manager. Its

functions are store maintenance, housekeeping, security etc. The

store maintenance is concerned with the proper running of the

store in co-ordination with all the departments. It also has to

ensure proper back-up power supply in times of power cuts. The

Housekeeping is concerned with keeping all the departments of the

Store clean and neat all the time. Covers and other wastes should

be properly cleaned and the floor is swept regularly to keep it

clean. The Security section is concerned with the security of the

entire store. Security department keeps a vigilant check on all the

people entering and departing at the various entry and exit points

in the store. They also maintain all the registers like employees

attendance register, stock register, visitor’s register etc. They check

all customers’ bill before letting them out of the store. They ensure

orderliness in the store and prevent shrinkage or pilferage of goods

to minimize the loss arising out of it. The housekeeping and

security are outside agencies employed by the store on a contract

basis to take care of the respective functions. The Administration

department also has a separate section known as Information

Technology. This department is responsible for the maintenance of

all the systems of the Store; all billing machines their functioning

networking with the master machine etc. If there is any problem

with the machine in any department in the store, then this

department comes into function. This dept integrates all the

systems in the store and properly maintains all of them.



Chart No. 4.03:Work Flow Model of Big Bazaar:

Manufacturer

Carry Forward Agent

Head Office, Logistics, Mumbai

Branch Logistics, Big Bazaars.

(Aurangabad, Pune, Thane, Nashik, Nagpur)

Customers



Table No. 4.06:

Achievements And Awards Received by Big Bazar:

Sr. Year Award Description

1 2005: Image Retail

Awards

PRIL – Most admired retailer of the

year Central – Retail launch of the

year.

2 2006: Image Retail

Awards

Mr. Kishore Biyani – Retail Face of

the year Big Bazaar – Best Value

Retail store Big Bazaar – Best Retail

Destination Food Bazaar – Best

Food and Grocery Store

3 2008: Indian Retail

Forum Awards

Future Group – Most Admired

Retail Company Of The Year

Kishore Biyani – Retail Face Of The

Year Big Bazaar – Best Retailer of

the Year (Hypermarket).

4 2008: The

INDIASTAR

Award

Food Bazaar – Best Packaging

Innovation.

5 2008: Retail Asia

Pacific 500 Top

Awards

Gold Winner – Top Retailer 2008

Asia Pacific.

6 2009: Coca – Cola

Golden Spoon

Awards

Most Admired Food and Grocery

Retailer Of The Year Most Admired

Food Court

Most Admired Food Professional.

7 2009: CNBC Awaaz

Consumer

Big Bazaar – Most Preferred Multi

Product Chain Big Bazaar – Most



Awards Preferred Multi Brand Food and

Beverage Chain.

8 2010: Coco-Cola

Golden Spoon

Award-

Most Admired Retail Group of the

Year - Future Group Most Admired

Retailer in Food Category - Food

Bazaar Most Admired Retailer in

Hypermarket Category - Big Bazaar

9 2011: Brand Equity’s

Most Trusted

Brands

awards:

Most Trusted Retailer - Big Bazaar.

10 2011: CNBC AWAAZ

Consumer

Awards

Most Recommended Modern Retail

Brand of the Year in the Popular

Choice category-

Big Bazaar

11 2012: Golden Spoon

Awards

Most Admired Food and Grocery

Retailer of the Year for its Private

Labels in Big Bazaar – Future

Group Retail Professional of the

Year for innovation in Private

Brands- Mr. Devendra Chawla,

President – Food & FMCG Category

12 2012: ET Retail

Awards

FedEx Most Trusted Retailer of the

Year Award – Big Bazaar



BIG Reasons of Big Bazaar’s Success:

Sometimes accused of being a Wal-Mart wannabe, Big

Bazaar is surely not a Desi copying an Angrez for sure. It has

received great success on its own steam and can be called our own

home grown “India’s Wal-mart”, even though the comparison is

out-of-place and unnecessary. How could Future Group’s Big

Bazaar achieve what many Angrez companies still dream to do…?

There are some very good reasons and learning lessons for all those

who aspire to earn from the buying potential of swelling middle

class of India.8

Big Bazaar has given freedom of choice to those who

did not have it in their life: Big Bazaar’s founder Kishore

Biyani has popularized the very logical categorization of India

in 3 divisions. India-1 is the Upper middle class, about 14 per

cent of the population that is the actual consuming class.

Serving to this India-1 is India-2, forming about 55 per cent of

the country’s population. These are drivers, peons, cleaners,

maid servants etc. etc. who have very meager salaries and live

a hand-to-mouth existence. The third part is the balance 31 per

cent of India-3, which is struggling for the existence. The

Kirana shops which sell goods, do not offer the choice,

ambience, service and of course the discounts Big Bazaar

offers to customers. You imagine going to your nearby friendly

grocer to buy toilet soap. He will ask you “Which one do you

want?”. If you know, you get what you want. But, if you want

to know how many new brands, types, sizes are there to choose

from, grocer will not be very happy to tell you or show you all



this. Such situation is even worse for those from India-2. They

are not treated very well if asked such questions or trying to

get more information, trying to get a ‘choice’. Big Bazaar gave

them choice. A freedom to choose. It offers a very wide range

of goods required for daily needs. You can have a look, touch

and feel them, compare and then decide to buy. With the

plethora of FMCG items occupying the shelves of stores, such

choice is really convenient and facilitating the buyers. This

choice is one very important reason for Big Bazaar’s success.

Big Bazaar connects with the masses effectively: The

communication of brand Big Bazaar is sharply focused and to-

the-point. Big Bazaar talks in local language. Observe Big

Bazaar’s communication.

“Isse Sasta Aur Accha Kahin Nahin”

“Saal Ka Sabse Sasta Din”

“Hafte ka Sabse Sasta Din”

Sell your Bhangar at great rates”

“Purana Do Naya Lo… Badal Dalo”

Stall ke Bhaav Balcony

Chane ke Bhaav Kaju

Paise Jodo Kaam Aayenge

All this smart communication has worked wonders. Today

also, you observe any of the advertisements of Big Bazaar

competitors. Their tag lines are still in English. This English

attitude does not connect with Indians. Big Bazaar has

understood it clearly and others have not yet woken up to this



simple fact, giving Big Bazaar a clear, distinctive position in

customer’s mind. Big Bazaar is perceived as a store which

knows India and Indians well. Its communication has been

successful in achieving this objective.

Big Bazaar has understood its target customer very

well: If you go to a super store in any mall, we may find some

very smart boys and girls greeting us. This may be good for

some, but people like me sometimes get frightened by these

fine and smart people, because they are so much better looking

than me. They speak so much better than me. They are dressed

much well than me. I get put off by all this and hence avoiding

such stores who have very smart people greeting me. At Big

Bazaar, the staff is helpful, but not overtly smart. You don’t get

frightened by their style. This is very practical. The customer

coming to Big Bazaar is of the middle class. If they are greeted

by people smarter than them, they feel uncomfortable. So, Big

Bazaar has ensured that customers are not made to feel small

by overbearing staff members. This is one very smart strategy

of Big Bazaar and it reflects its deep understanding of the

customer psyche.

Big Bazaar has understood changes reshaping India

very well: With increasing urbanization, more and more

people are migrating to cities from villages. In villages, there

are no big stores, but in nearby towns there are weekly ‘mandi’

e.g. Somwaari Bazaar, Budhwaaar Bazaar, Ravivaar Bazaar

etc. In such mandi set up, one gets to look, see, touch and feel



all the ware that is for sale. This is what the village customers

are habituated to do. When they come to cities, they had to buy

from small kirana shops, where the goods were not displayed

freely. They had to ask for what they want and get away from

there. Big Bazaar recreates that mandi environment for them.

It gives them the same open display of all that is available, and

that too, in elegant, clean, air conditioned ambiance with

helpful staff to support the customer.. And I think, this is

profoundly important from a customer’s point of view. The

current demographic shifts happening in India are understood

very well by Big Bazaar and are implemented profitably. The

mythical 50 Crore Indian middle class is a part of many smart

projections of world leader retail giants willing to enter India.

But, Kishore Biyani and Big Bazaar have succeeded in getting

to the true understanding of Indian middle class. This a very

important learning lesson for all those who wish to succeed in

retail in India.

Globalization and Big Bazaar:

Globalization has brought in fundamental changes in the

Indian market. Globalization had both advantages and

disadvantages on the Indian companies. With the arrival of

multinationals in India, Indian companies had to compete with

foreign companies on all fronts such as technological, managerial,

quality of service, price, etc.9 This made the companies very

competitive and increased their quality. On the other hand,

globalization also took many Indian industries by surprise and

demolished many small scale industries in India. The following are



some of the changes brought in by globalization in Big Bazaar.

Changing Demography: Globalization changed the

demography of Indian consumers. It created a large number of

middleclass with great purchasing power. This new group of

consumers was demanding and educated. Also, they were

aware of the value of money they are spending on each item.

Big Bazaar understood this new demography very well and

utilized it to its advantage.10 The main target market for Big

Bazaar is this new middle class created largely as a result of

globalization. Big Bazaar supplied quality goods for cheap

prices to its demanding customers.

Urbanized Consumers: The retail sector in India was

unorganized till recently. As more and more markets in India

opened to foreign competition, the Indian consumers were

mainly urbanized and the business concentrated on urbanized

centers. When the village consumers didn’t had the purchasing

power to buy items from supermarkets, the urban population

was rich and ready to spend much on items from

supermarkets. This proved a boon for Big Bazaar as they

already had a consumer base in urban centers. Now, Big

Bazaar has its branches in almost all the cities and towns in

India.

High Income Levels: The globalization process many

changes in the Indian market, as a result effectiveness,

efficiency, and productivity increased among the Indian



companies. This created more jobs and which in turn created

more wealth for the people. As a result of increased income,

Indian consumers were willing to spend more on purchases.

This paved the way for several investors to invest in

supermarkets such as Big Bazaar.

Technology Changes: One of the major results of globalization

was the changes in the technological front. As Indian

companies needed to compete with their foreign counterparts,

they adopted latest technology. Big Bazaar uses latest product

tracking systems, hi-tech inventory, computerized billing,

CCTV, etc

Future Growth and Prospects:

Big Bazaar is currently country’s the biggest and the fastest

growing chain of retail stores. The future looks bright for retail

chain like Big Bazaar which already has captured Indian

consumer’s imagination and has become a complete family store.

Currently there are 214 Big Bazaar stores and further plans to

expand the stores in India.11 It is targeted to Low class and middle

class people. Factors that are playing a role in fuelling the bright

future of the Indian Retail are as follows:

1. The income of an average Indian is increasing and thus there

is a proportional increase in the purchasing power.

2. The infrastructure is improving greatly in all regions is

benefiting the market.



3. Indian economy and its policies are also becoming more and

more liberal making way for a wide range of companies to

enter Indian market.

4. Indian population has learnt to become a good consumer and

all national and international brands are benefiting with this

new awareness

Future Plans:

The Company would continue to pursue its aggressive

growth to strengthen its position as a leading player in the

consumption space in India, with an aim to capture increasing

share of the consumer’s wallet. The Company would continue with

its expansion plans and would continue to increase its presence on

a pan-India basis by opening more retail outlets in tier 2 and tier

3 cities and by further strengthening its position in key metro

cities. The Company has planned to increase its operating retail

space from around 8 million square feet currently to around

12 million square feet.12 The various subsidiary companies of the

Company, which have been created to cater to various

consumption categories, are currently in initial set-up phase. Most

of them will come into their own, pursuing aggressive growth plans

to achieve scale and garner increasing market share. The Company

will also be able to unlock value out of these businesses by listing

these subsidiary companies, and partnering with strategic partners

in them, at an appropriate time. The Company, operating in the

consumption space, has added IT services and education to its

portfolio of businesses, apart from the existing consumer finance,

insurance, media, logistics and brand businesses. All these



businesses will help in capitalizing on the synergies with the retail

business to further enhance shareholder’s wealth.

References:

1. Kishore Biyani (2007) - It Happened In India -

Rupa Publications, Mumbai. Kishore Biyani (2007) - It

Happened In India - Rupa Publications, Mumbai.

2. Cook, S., (2011) - Big Bazaar India -

http://goindia.about.com

3. FutureBazaar.com (2010) - Future Bazaar India Ltd. -

http://bigbazaar.futurebazaar.com

4. http://www.ukessays.com

5. Rishikesha T. Krishnan and Srivardhini K. Jha (2011) -

Innovation Strategies in Emerging Markets: What Can We

Learn from Indian Market Leaders - ASCI Journal of

Management 41(1): 21–45

6. Malhotra, R., (2008) - Big Bazaar – India’s Real Retail

Story - http://www.moneycontrol.com

7. Organization Management - Meaning, Need and its

Features - http://managementstudyguide.com

8. Sanjay Shah (2013) - BIG reasons of Big Bazaar’s success -

http://blog.sanjayshahseminar.com

9. Vijay Anand and Vikram Nambiar (2007) - Indian Food

Retail Sector in the Global Scenario - Business Line, 23rd

July 2007.

10. Tripathi V., Seth R., Bhandari V. (2013) - On Dynamic

relationship between FDI and Macroeconomic factors: The

http://goindia.about.com

http://bigbazaar.futurebazaar.com

http://www.ukessays.com

http://www.moneycontrol.com

http://managementstudyguide.com

http://blog.sanjayshahseminar.com



India Experience, retrieved from Social Science Research

Network.

11. Sunita Sikri and Dipti Wadhwa (2012) - Growth and

Challenges of Retail Industry in India: An Analysis - Asia

Pacific Journal of Marketing and Management Review,

Vol.1 Issue 1

12. Sankar, M., (2009) - Big Bazaar The hypermarket -

http://articles.besttofind.com/a-1462/business-&-

finance/big-bazaar-the-hypermarket.html

http://articles.besttofind.com/a-1462/business-&-

Chapter No. 04: Big Bazar: Organization, Management …shodhganga.inflibnet.ac.in/bitstream/10603/74742/11/11... · · 2016-03-09Chapter No. 04: Big Bazar: Organization, Management

Documents